In Ideasinc, we have discovered and combine cutting edge concepts and framework tools that have proven useful to help startups discover uncertainties sustainably. This leads to better product market fit ...
Business Model Canvass + Customer Development / Lean Startup + Design Thinking (we adding Future Thinking very soon, so watch this space ...)
28. SME
Businesses
people who
need to
communicate
globally
Free VOIP/
Free
Calling
skype.com
service management
payment
provider
software
software developers
mass
customization
software
development
cheap calls
skype out
service
management
software
development
payment
provider
56. Customer feedback is integral to the lean startup, and
ensures that the producer does not invest time designing
features or services that consumers do not want.
76. SOLUTION HYPOTHESIS
CUSTOMER HYPOTHESIS
1
3
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consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla
facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum.
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me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est
notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima
et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.
PROBLEM HYPOTHESIS
2
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erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla
facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil
orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla
facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil
81. EARLY
ADOPTERS
# 1 - do the customers actually have the problem
#2 - if there was a solution, would they buy it?
#3 - would they buy it from us?
87. MINIMUM VIABLE PRODUCT
MVP helps entrepreneurs start the process of learning as quickly as possible.
MVP does not just merely answer product design or technical questions, but
often as well test fundamental business hypothesis
Hi! What do you think of this?
88. MINIMUM VIABLE PRODUCT
MVP helps entrepreneurs start the process of learning as quickly as possible.
MVP does not just merely answer product design or technical questions, but
often as well test fundamental business hypothesis
Wow! This is totaly what I
have been looking for!
89. VALIDATION
I’ll pay you right now at half the cost that you
would charge others when you launch!
Sure, here are my details and I would love to know more :)
Ok, I’ll “like” your Facebook page
93. ABOUT PIVOT
1. Pivots are restatements of your business model, not
synonymous with change.
2. Pivots are a consequence of learning about your
business, not just your product (i.e. the business is not
sustainable!)
3. Step away and zoom out ...
4. Pivot is part of founder’s visioning process, through
deep considerations leading to that decision.
94.
95.
96.
97. Zoom-in pivot: What previously was considered a
single feature in a product becomes the whole
product. This highlights the value of “focus”.
Zoom-out pivot. In the reverse situation, sometimes a
single feature is insufficient to support a customer
set. In this type of pivot, what was considered the
whole product becomes a single feature of a much
larger product.
98. Customer segment pivot: Your product may attract real
customers, but not the ones in the original vision. In other
words, it solves a real problem, but needs to be positioned for
a more appreciative segment, and optimized for that segment.
Customer need pivot. Early customer feedback indicates that
the problem solved is not very important. This requires
repositioning, or a completely new product, to find a problem
worth solving.