that case study is about 4 P's ...

2. Haldiram‟s
Getting the Four Ps Right

3. Muhammad Khizar
Roll no 5888

4. Vision,Mission,Goal

5. Background of Haldiam‟s
Starts from time of British in India in 1937
Northern India City of Bikaner
Bikaner is the land of Rajputs-Rajasthan
Aggarwal family established a sweet shop
In 1990s they expanded their family business
Units established in three cities
Kolkata in East,Nagpur in West,Delhi in North

6. Product Range
 Traditional Indian sweets & snacks
 Sold on special occasions like Diwali,Bhai
Dooz & Holi

7. Challenges
 Haldiram‟s informal split b/w three units
 they began as distinct entities
 After the popularization of its “Bhujia”, Aggarwal came to use
the name “Haldiram‟s bhujia wala” in 1941
 Decade following India‟s Independence
 Ganga Aggarwal‟s son & grandson aimed to expand their
business
 Calcutta manufacturing units 1970
 Mumbai manufacturing units 1990
 Restaurant in New Delhi 1995

8. Issues
How would they keep the company on a high
growth trajectory?
How would the company tackle the
competition frorm small unorganized players
in market?
Could Haldiram‟s create and sustain a clear
differentiator, that marked it different from
these players ?

9. MUHAMMAD AHMAD
ROLL NO 5891

10. products
In summer fruit flavored cold drinks and sharbats
During festivals season demand for sweets was high
Add bakery items and dairy products
Wide product range (30 varieties of “namkeens”(salty
snacks) from one manufacturing unit
alone!), customized for local tastes
First Indian company to brand namkeens
High quality and hygiene standards

11. Outside the borders
Haldiram enter in international market year
2000
export increase from $ 1.7 million to $ 6
million from year 2001 to till today
Opening f restaurant in abroad
Available in USA New Zealand srilanka
Nepal Canada Uk UAE Australia Thailand
Japan

12. list of product
Traditional rang of nimko
Various kind of sweets
Bakery items
Dairy products
Papd
Ice cream

13. list of product

14. Profitability
Namkeen 60%
 Sweets 30%
Others 10%

15. pricing
Haldiram‟s offers its products at competitive
prices in order to penetrate the huge
unorganized market of namkeens and sweets.
The company pricing strategy has taken into
consideration the price conscious nature of
consumers in India. Haldiram‟s has launched
namkeens in small packets of 30 grams, priced
as low as Rs. 5. The company also launched
namkeens in 5different packs with prices
varying according to their weights

16. pricing
The prices also vary on the basis of the type of
namkeens and the raw
materials used to manufacture it. The cost of
metalized packing also has an impact on the
price, especially in the case of snack foods.
The company revises the prices of its products
upwards only when there is asteep increase in
the raw material costs or if additional taxes are
imposed

17. pricing
Package weight price
30 gm 5
85 gm 10
180 – 250 gm 18 - 25
400 – 500 gm 40 - 70
1 kg 95 - 200

18. pricing

19. Osama usfian
Roll no 5922

20. place
Robust distribution network
Attractive policy to encorage distributors and
retailers
Retail outlets
Strengthen its distribution through internet

21. promotion
Promotion is all about communication.
Punch line
“Always in Good TastE”
Print Media
Hoardings
Broachers

22. promotion

23. Rana usman rasheed

24. Packaging
• packaging is an important aspect of Haldiram‟s
product promotion. Since namkeens are
impulse purchase items, attractive packaging
in different colors influences
purchases. Haldiram‟s uses the
latest technology to increase the shelf life of its
products. While the normal shelf life of a
similar product is under a week, the shelf life
Haldiram‟s product is about six months.

25. Packaging
Posters highlighting the shelf life of its product
s carried the caption „six months on the shelf
and six seconds in your mouth‟.
During festival season, Haldiram‟s products ar
e sold in attractive looking special gift packs

26. Rana Arslan
Basharat
Roll no 5923

27. EXPANSION:
1: HALDIRAM WAS NOT the kind of
company to stay content with what it head
already achieved.
 The restaurant at Nagpur devised an
innovative strategy,
traveler passing through the Nagpur railway
station in ordering food firm areas where the
company stockiest are located, the customer
could place an order for lunch or dinner by
sending a demand draft or check to the

28. EXPANSION:
Likely time arrival of Nagpur ,names of the
customer coaches and seat number .
The lunch or dinner as than delivered to than
when the train arrived at Nagpur.

29. FOR FURTHER DISCUSSION:
INDUSTRY continues to grow by the
day, besides the traditional namkeens and
sweet Indian consumer are today gifting other
items such as chocolate and flowers and on
occasion should the company diversify
further?
 Should it start making chocolate? for
examples and compete with multinational
giant such as Cadbury.
Consumer are spoilt for choice e.g. Frito- lay
in snacks several player such as

30. FOR FURTHER DISCUSSION
Frito lay in particular in particular is emerging
as a major challenger instead of directly
competing with haldiram‟s The company
launched new product in the Indian market
It is also directly taking on haldirams with its
nankeen range of product, which are also
competitively priced, and its aloo bhujia.
the latter player is investing in its kitchen of
Indians and its sun feast range

31. FOR FURTHER DISCUSSION:
ANOTHER CHALLENGE IS coming up in
the private brand in the modern retailers, such
as the future groups (that own the food bazaar
chains) it is quite passable that these private
launch or expand their range of product that
There are also some other irritants, publicity
around lacked adequate setting ,parking
facilities and like and that their customer
service standard was nothing outstanding.

32. FOR FURTHER DISCUSSION:
 Another issue is the presence of spurious
products. some company claiming to be
associates of the original haldiram‟s of Bikaner
used the company well recognized brand name
in their products.
 not only did this impact sales but there was
also the danger that the lack of quality standard
for these me too products impacted the
company reputation.