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What's your social media strategy?
1.
Presents What’s Your
Social Media Strategy? Kim Pittaway
2.
3.
All in 90-ish
minutes
4.
5.
case studies
6.
“ I don’t
think I got it” Patrick Walsh & Outdoor Canada
7.
8.
9.
“ I treat
it like a game. And I want to win.”
10.
11.
“ I look
at it as a link in the chain to move people to the magazine and the website”
12.
13.
14.
15.
16.
17.
18.
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“ The blog
post was my excuse to bug people”
22.
23.
24.
25.
26.
“ It’s early
days, but we are measuring traffic”
27.
Don’t forget to
have fun
28.
“ It’s all
about exposure for the brand” Kat Tancock & Best Health
29.
30.
What does exposure
look like?
31.
32.
33.
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“ We wanted
to reach out. And we wanted to do something positive to support health bloggers”
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46.
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49.
“ Twitter and
Facebook is our limit for now. There’s only so much time in a day.”
50.
“ Twitter is
bigger. Facebook is more engaged.”
51.
“ It’s all
about visibility” Lisa Murphy and Canadian House & Home
52.
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“ When we
do our next site redesign, we’ll boost the visibility of Twitter and Facebook on our homepage.”
69.
“ None of
it is the answer: You just have to try stuff.” Lisa Whittington-Hill and This Magazine
70.
71.
72.
73.
74.
“ I had
to ask myself: What could our cheapest price be?”
75.
And then GroupOn
pushed it lower
76.
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78.
“ I thought
50 to 100 subscriptions would be great”
79.
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“ It will
be interesting to see what happens as other couponers enter the market. Shop around.”
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5 essential steps
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7 key questions
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121.
3. What is
most likely to get shared?
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4. Why do
people quit you?
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7. What about
others?
138.
7. What about
the others?
139.
7. What about
others?
140.
7. What about
others?
141.
7. What about
others?
142.
143.
144.
1 mega-question
145.
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148.
You need to
be in the 16% who measure
149.
What’s the R
in your ROI?
150.
What’s the I
in your ROI?
151.
You can’t track
what you haven’t measured
152.
153.
154.
155.
156.
And a bunch
o’ resources
157.
Find this presentation
at www.slideshare.net/KimPittaway
158.
Find all of
the links (plus lots of articles too) at www.delicious.com/kimpittaway/AMA
159.
And don’t forget…
160.
… to follow
me on Twitter @kimpittaway
161.
… connect with
me on LinkedIn www.linkedin.com/in/kimpittaway
162.
… and visit
my website www.kimpittaway.com
163.
Questions?
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