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Soliciting and shaping user-generated content

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Kim Pittaway

The document discusses strategies for generating engaging user-generated content (UGC) through four case studies and seven lessons. The case studies include 48 Hours magazine's contest-like format, AllRecipes allowing users to contribute recipes and reviews, Yelp allowing reviews, and Ushahidi collecting crisis reports. The key lessons are to create buzz and urgency, allow different contribution levels, make it easy and fun, provide status opportunities, and shape the content while having a plan.

Tecnología
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Making UGC Work Presented by Kim Pittaway, kimpittaway.com
My background ,[object Object],[object Object],[object Object]
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The Case Studies ,[object Object],[object Object],[object Object]
48 hours ,[object Object],[object Object],[object Object],[object Object]
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48 hours ,[object Object]
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48 Hours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AllRecipes.com
AllRecipes.com ,[object Object],[object Object],[object Object],[object Object]
AllRecipes.com
AllRecipes.com
 
AllRecipes.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Yelp.com ,[object Object],[object Object],[object Object]
 
 
Yelp.com ,[object Object],[object Object],[object Object],[object Object]
Ushahidi ,[object Object],[object Object],[object Object]
Ushahidi & BP Spill ,[object Object],[object Object],[object Object]
 
 
 
 
Ushahidi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The lessons ,[object Object],[object Object],[object Object],[object Object],[object Object]
The lessons ,[object Object],[object Object],[object Object],[object Object]
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The lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The lessons ,[object Object],[object Object]
The lessons ,[object Object],[object Object],[object Object],[object Object]
Thank you!

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Soliciting and shaping user-generated content