This is a basic presentation of what social media is, how to use it for business and the ROI of using social media venues.

1. Social Media…
WHAT IS IT?
HOW DO I USE IT ?
IS IT WORTH IT ?

2. Hmmm…
What is Social
Media?

10. What is Social Media?
“Any online media that allows users to interact with one
another (i.e. socialize).”
Blogs

Forums

Social Networks

Social Search

Microblogging

Video Sharing

Photo Sharing

Presentation Sharing


11. Blogs
A blog is a user-generated
website where entries are
made in journal style and
displayed in a reverse
chronological order.
Examples of successful business blogs:

http://www.blogsouthwest.com/

http://blog.wholefoodsmarket.com/


12. Forums
An Internet forum is a facility
on the World Wide Web for
holding discussions and
posting user generated
content, or the web
application software used to
provide this facility
Successful Examples:

AARP

Barnes & Noble

Weight Watchers


13. Social Networks
A social network is a social
structure made of nodes
( individuals or organizations)
that are tied by one of more
specific type of relations such
as financial
exchange, friendship, trade, or
web links.
Successful Examples:

Linked In

Facebook

MySpace


14. Social Search
Social search is a type of web
search method that determines
the relevance of search results
by considering the interactions
or contributions of users.
Successful Examples:

Yelp

Insider Pages

Angie’s List

Judy’s Book

Local.com

CitySearch


15. Micro-blogging
Micro-blogging is a form of
multimedia blogging that
allows users to send brief
text, audio or video messages
in a number of different ways.
These ways can be phone
text message, instant
message, email or the web.
Successful Examples:

Twitter

FriendFeed

Plurk


16. Video Sharing
Video sharing refers to website
or software where a user
can distribute their video
clips. Some services may
charge, but the bulk of them
offer free services
Successful Examples:

YouTube

Hulu

Vimeo


17. Photo Sharing
Photo sharing is the
publishing or transfer of a
user's digital
photos online, thus enabling
the user to share them with
others (whether publicly or
privately).
Successful Examples:

Flickr

Picasa

ImageShack


18. Presentation Sharing
Presentation sharing is the
publishing or transfer of a
user's digital presentations
online thus enabling the user
to share them with others
(whether publicly or
privately).
Successful Example:

Slideshare


19. OK…
How do
I use it?

20. What is Social Media?

21. What is Social Media?

22. YOU DON’T!
(Feel better now????)

23. Not all social media
venues are for
everybody.
You have to decide which ones make the
most sense for your business.

24. Choosing Social Media Venues
Ask yourself…
Who is my audience?

What do they want?

Do we want to be part of the conversation?

What is our objective?


25. Who Uses Social Media?
Social media is growing.
1.
Social media is influencing purchase decision making.
2.
Social media is credible.
3.
Social media for news and information is important.
4.
Social media users are still loyal to the more popular tools.
5.
Social media has broadened its demographic.
6.
Data Used from 2009 Reality Check Study – CNW Group

26. Who Is the Social Customer?
What do they say?
I want to have a say

I want to know when something is wrong

I want to help shape things I find useful

Don’t want to talk to a salesperson

Want to buy things on my schedule

I want to tell you when you are screwing up

I want to do business with transparent companies


27. Agri Supply… How we use social media
 YouTube
 To drive traffic to our website
 To educate our customers on our products and basic DIY
projects.
 Helps external links with SEO
 Twitter
 Let them know about a new product or service.
 Links to important topics to our customer base.
 Inform them of a new email or how-to video
 Portable Help Desk
 Eventually drive traffic to the stores for promotions.

28. Agri Supply… How we use social media
 Forums
 We monitor for online reputation those forums that have
posted links to our site.
 Helps external links with SEO
 Social Search
 We make sure that all our brick and mortar stores are
listed on the major social search directories.
 We monitor them for online reputation

29. SO…
Is it worth it?

30. Overcoming common objections…
 I don’t have time/staff/money…
 They don’t use social media in my industry
 I’m not good with technology
 I’m not a good writer.
 We can’t control marketing this way.

31. Case Studies on Social Media
http://delicious.com/chrisbrogan/casestudy
http://www.ducttapemarketing.com/
http://www.marketingprofs.com/
http://www.marketingsherpa.com/#

32. Where to find me on social media
Twitter
@AgriSupply – Work
Linked In
http://www.linkedin.com/in/kimcalhoun
Use email kcalhoun@ncddi.com to connect