Strategic Storytelling: Learning that Grows Your Business In simple terms, if you aren’t selling you aren’t succeeding, and in the fast moving economy your customer-facing learners need to be well equipped with the sales and product knowledge training to help accelerate your sales. But is your current product knowledge programmes engaging and effective enough to reap the results you want? In our session, we’ll be looking at case studies including 3 of our LearnX award winning sales & product knowledge learning solutions that demonstrate how strategic storytelling can encourage higher learner engagement and in effect, can maximise the effectiveness of your sales & product knowledge training. In this LearnX 2014 expo session, Souraya Khoury, Elearning Solutions Manager from Kineo Pacific talks about why storytelling is important, and how it can help create a more engaging elearning programme for your learners. www.kineo.com