The Agency of Record for this haircare brand worked with Kinetic Social’s Managed Service team to promote product line. The campaign ran in two phases in Spring/Summer 2014. The goals for phase one of the campaign included DIY video views and sample sign ups on the brand’s Facebook tab. Phase two drove overall quality engagement, asking users to upload photos and watch DIY videos with an end goal of lead generation.

1. Driving Engagement Through
Video Views and Sign-ups
The Roundup
9,180 13,300 67,100+
TAB ENGAGEMENTS NEW FANS POST LIKES
According to Nielsen, this hair and beauty care brand experienced an
increase in buyer intent vs the competition as a result of this campaign.
The Challenge
The Agency of Record for this haircare brand worked with Kinetic
Social’s Managed Service team to promote product line. The campaign
ran in two phases in Spring/Summer 2014. The goals for phase one
of the campaign included DIY video views and sample sign ups on the
brand’s Facebook tab. Phase two drove overall quality engagement,
asking users to upload photos and watch DIY videos with an end goal of
lead generation.
The Strategy
Health & Beauty Care Product
Sponsored
Don’t let great hair pass you by. Get a free sample of new
product line today #Marvelous
Partnering with Nielsen in a Brand Effect Study, the brand measured the following interactions with the campaign: sample sign ups
through its lead generation efforts, Facebook Tab video views, post interactions and new fans earned.
Nielsen found that more women would consider purchasing this brand vs competitive brands due to ad exposure. Women aged 35-44
resonated most with this campaign. Their ad recall and purchase intent was higher than any other segment in this group.
www.kineticsocial.com hello@kineticsocial.com