1. Kirk Hazlett, APR, Fellow PRSA
Associate Professor of Communication, Curry College
(Undergraduate)
Lecturer in Communication, Regis College (Graduate)
(617) 979-3526 / khazlett0104@curry.edu
Twitter: @kirkhazlett / LinkedIn: kirkhazlett / Facebook: Kirk Hazlett
Blog: kirkhazlett-aprofessorsthoughts.blogspot.com
2. Traditional Media (Newspaper, Radio, TV)
Still valid, viable, and valuable
Still used to a great extent by 65 and older
3. Social Media
Social media will be the most important
technology channel used to communicate
with customers in 3-to-5 years.
Pew Research Center’s Internet & American Life Project, Summer 2012
4. What’s different today?
The difference is that today our customers
want information when they want it
…not when we want to provide it.
5. And they want it where they are…
on their computer or on their mobile device.
6. Social Media
Even the 65-plus generation is
sending and receiving text messages.
Pew Research Center’s Internet & American Life Project, Summer 2012
7. 56% of all cell phone owners use their
phone to access the internet.
80% of all cell phone owners
send and receive text messages.
Pew Research Center’s Internet & American Life Project, Summer 2012
8. 70% of all cell phone owners and
86% of smartphone owners
have used their phones in the previous 30
days to do one of the following:
Pew Research Center’s Internet & American Life Project, Summer 2012
9. Coordinate a meeting / 41%
Solve an unexpected problem / 35%
Get up-to-the minute traffic or public
transit information / 20%
Get help in an emergency situation / 19%
Pew Research Center’s Internet & American Life Project, Summer 2012
10. Social media is still catching on as a
way for consumers to interact with a
brand.
Do you want to be ahead of the curve
or playing catch-up??
12. “Proactive” today means identifying
the social media platforms visited by
your current and potential customers
and establishing your presence there.
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