1. EMERGING
TRENDS OF RURAL
MARKET

2. RURAL INDIA
Rural area meaning
Trend meaning

3. NEED OF MARKETING IN
RURAL INDIA
Large population of India
Rapid growth in service
industries
 Global Integration
Literacy rate Increased from 36% to 59%
Rise in demanding consumers

4. RECENT EMERGING TRENDS
• Rural India goes mobile
• Ensuring Insurance
• Media
• Internet reach
• Brand conscious

5. CHALLENGES FOR RURAL
MARKETING
• Awareness
• Affordability
• Availability
• Acceptability

6. PRODUCTS DEVELOPED FOR
RURAL MARKETING
• Philips develop a TV ‘ Vardaan’ and
‘ Free Power radio’ for rural
markets
• ICICI rural ATMS
• Bhumiheen credit cards by Bank of
India
• E- choupal by ITC

7. SOLUTIONS FOR CHALLENGES
• New products development
• Distribution network
• Effective communication
• Pricing strategy
• Market research

8. CONCLUSION
Rural markets offer growth opportunities.
Rural market is the market of the new
millennium.