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01
An  E-­‐Commerce  Venture  by  :
.in
Best  Prices,  Delivered!
Why  Consumer  prefer  Shopping  Online?  
Indians  have  started  to  buy  things  online
for  the  following  main  reasons
54% 50% 42% 28%73%
Save  Time Low  Prices More  Variety Hassle  Free No  Rush
02
Why  E-­‐Commerce?
110  Million  Internet  users  in  India
380  Million  Internet  users  in  India  
People  on  an  average  spend  36.5  hrs  online  
Time  spending  mulYplied
18  Million  Indians  have  bought  things  online
2013
03
2015
2013
2015
This  number  is  expected  to  grow  to  42  Million2015
2013
Year
The  volume  of  E-­‐Commerce  transacYon  was  $20  Billion  
Expected  to  reach  US  $60  Billion2015
2012
FACTS  
04
About  80%  of  internet  populaYon  have  bought  things  online
More  than  50%  of  them  have  bought  things more  than  Once
Internet  sales  are  excepted  to  grow    more
than  49.5%  year  on  year
E-­‐Commerce  Sales  Growth  
$
$
$
$
$  19.6  bn
$  14  bn
$  10.1  bn
$  7.3  bn
2012 2013 2014 2015
YEAR
SALES
05
These numbers are only going to increase....
...  and  GEE  PEE  starts  Zaplist
06
What  is  Zaplist  ?
Mobile  Phones
07
We  love  gadgets.  And  we  love  discounts.  
At  Zaplist  we  have  created  a  lovable  discount  gadget  store  with  a  pinch  of  happiness  
delivered  in  every  transacYon.  Our   team  acYvely  scouts  for   the   best  gadgets  at  the  
best   prices   and   present   them   to   you.   Our   social   powered   e-­‐commerce   plaaorm   is  
designed  to  make  your  transacYon  experience  at  our  site  rocking  and  cool.
What  we  sell  ?  
Accessories  
Speakers
Tablets
Cameras
Gaming  Tools
Headphones
Travel  Gadgets
Television
Laptops
IT  Peripherals
Product range Rs. 50 - Rs. 5 lacs
Brand  Tie-­‐ups  so  far..
07
Why  we  exist  ?
09
We  noYced  that  the  number  of  Internet  users  in  India  is  only  about  9%  of  the  current  
populaYon  and  these  numbers  will  only  grow  with  more  than  20%  every  year.  
The  scope  is  immense  to  do  something  the  way  it  has  never  been  done  before,  taking  
into   account   the   experiences  of  the   past   market  and   simultaneously  eyeing  on   the  
changing  trends  ahead.
and  Zaplist  is  precy  exciYng,  look  how:
10
Everything  is  shipped  FREE
IncenYve  Driven  Sales  -­‐  Social  Share  discount
You  can  Gid  a  Coupon  to  your  FB  friends  directly
Special  acenYon  towards  Tier  2  &  3  ciYes
We  ship  really  fast
No-­‐nonsense  and  clean  shopping  experience
Technically  superior  shopping  plaaorm
Behavioral  Matrix
India’s  first  F-­‐Commerce  
11
You  cannot  disagree  to  the  fact  that  we  are  all  glued  to  Facebook.  So  why  not  let  you  
shop  without  leaving  the  plaaorm?  Facebook  Commerce  is  purchasing  real  goods  with  
real  currency  without  leaving  Facebook.
Why  F-­‐Commerce  ?
*  63  Mn  Facebook  users  in  
India
*  51%  conversion  
*  The  Viral  effect
*  The  Upsell  opportunity
*  Selling  to  people  with  
similar  taste
Zaplist  Facebook  store
12
How  we  plan  to  promote  ourselves:
13
Social  IntegraYon
OpYmized  meta  data  for  each  product
Marketplace  IntegraYons
LisYngs  with  popular  price  comparison  sites
Really  cool  social  incenYve  structure
Viral  videos
Community  building
Social  viral  promoYon  modules
Sponsorships
Intelligent  Yps  and  how-­‐to  videos
Blogs
Print  &  Outdoor  campaigns
Ader  sales  QR  code  based  
promoYons
RetargeYng  ads  &  emails
Affiliates  programs
Customer  loyalty  rewards
Working  out  shortly..  Mobile  Commerce
14
Mobile   phones   may   have   started   as   voice  
communicaYon  devices,  but  today  they  are  much  more  
about  mulY  tasking  than  just  talk  or  text.
In  India,   as  mobile   handset   prices  conYnue   to  become  
more   affordable,   and   disposable   incomes   conYnue   to  
grow,  consumers  are  replacing  their  handsets  with  much  
greater  frequency.
The  Associated  Chambers  of  Commerce  and  Industry  of  
India   (Assocham)   released   a   statement   that   said  
currently,   the   country   holds   the   posiYon   as   second  
fastest  market  for  telecom  growth  in  the  world,  behind  
only  China.
The  data  showed  that  this  doesn’t  just  mean  that  more  
people   are   talking,   but   that   they   are   also   using   the  
devices  for  other  methods  of  staying  in  contact,  as  well  
as  a  swath  of  addiYonal  opYons  for  entertainment.
M-Commerce
Our  Online  Presence
15
Coupon/Deal  Sites
*  Coupondunia
*  Coupondesh
*  Coupondekho
*  Couponrani
*  Desidime
*  99beststores
*  CuponaYon
Profile
*  Angel  Co
*  LinkedIn
*  Crunchbase
*  Quora
InteracYve/Media
*  YouTube
*  Twicer
*  Facebook
Price  Comparisons
*  Mysmartprice
*  Junglee
*  Pricecheck
*  Compareindia
*  Pricedekho
*  Compareraja
About  GEE  PEE  GROUP
16
Gee  Pee  Group  is  a  conglomerate  known  for  its  
vast  interests   in  TexYles,   Mobile  Phones,  Retail  
Chains,   E-­‐Commerce,   EducaYon,   Fragrances,  
InternaYonal   Trading   and   Entertainment.  
Founded   in   1958,   the   group   has   always  
maintained  a  focus  on  quality  and  has  not  only  
helped   it   gain   market   share   and   increase   its  
bocom  line,  but  also  bring  about  smiles  to  the  
customers,   endearing   all   related   publics   and  
creaYng  a  posiYve  disposiYon  about  its  products  
and  services.
Group  url:  hcp://geepee.co.in
hcp://www.indiadigitalreview.com/
hcp://www.researchandmarkets.com/
hcp://www.qrcodepress.com/
hcp://www.iamwire.com/
Sources  
17
“India  goes  digital”  Avendus  report  2013
hcp://www.socialbakers.com/
Email:  kirty@zaplist.in
www.kirty.in
THANKYOU !
FORYOUR ATTENTION
18
Kirty

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Zaplist Insights

  • 1. 01 An  E-­‐Commerce  Venture  by  : .in Best  Prices,  Delivered!
  • 2. Why  Consumer  prefer  Shopping  Online?   Indians  have  started  to  buy  things  online for  the  following  main  reasons 54% 50% 42% 28%73% Save  Time Low  Prices More  Variety Hassle  Free No  Rush 02
  • 3. Why  E-­‐Commerce? 110  Million  Internet  users  in  India 380  Million  Internet  users  in  India   People  on  an  average  spend  36.5  hrs  online   Time  spending  mulYplied 18  Million  Indians  have  bought  things  online 2013 03 2015 2013 2015 This  number  is  expected  to  grow  to  42  Million2015 2013 Year The  volume  of  E-­‐Commerce  transacYon  was  $20  Billion   Expected  to  reach  US  $60  Billion2015 2012
  • 4. FACTS   04 About  80%  of  internet  populaYon  have  bought  things  online More  than  50%  of  them  have  bought  things more  than  Once Internet  sales  are  excepted  to  grow    more than  49.5%  year  on  year
  • 5. E-­‐Commerce  Sales  Growth   $ $ $ $ $  19.6  bn $  14  bn $  10.1  bn $  7.3  bn 2012 2013 2014 2015 YEAR SALES 05 These numbers are only going to increase....
  • 6. ...  and  GEE  PEE  starts  Zaplist 06
  • 7. What  is  Zaplist  ? Mobile  Phones 07 We  love  gadgets.  And  we  love  discounts.   At  Zaplist  we  have  created  a  lovable  discount  gadget  store  with  a  pinch  of  happiness   delivered  in  every  transacYon.  Our   team  acYvely  scouts  for   the   best  gadgets  at  the   best   prices   and   present   them   to   you.   Our   social   powered   e-­‐commerce   plaaorm   is   designed  to  make  your  transacYon  experience  at  our  site  rocking  and  cool. What  we  sell  ?   Accessories   Speakers Tablets Cameras Gaming  Tools Headphones Travel  Gadgets Television Laptops IT  Peripherals Product range Rs. 50 - Rs. 5 lacs
  • 9. Why  we  exist  ? 09 We  noYced  that  the  number  of  Internet  users  in  India  is  only  about  9%  of  the  current   populaYon  and  these  numbers  will  only  grow  with  more  than  20%  every  year.   The  scope  is  immense  to  do  something  the  way  it  has  never  been  done  before,  taking   into   account   the   experiences  of  the   past   market  and   simultaneously  eyeing  on   the   changing  trends  ahead.
  • 10. and  Zaplist  is  precy  exciYng,  look  how: 10 Everything  is  shipped  FREE IncenYve  Driven  Sales  -­‐  Social  Share  discount You  can  Gid  a  Coupon  to  your  FB  friends  directly Special  acenYon  towards  Tier  2  &  3  ciYes We  ship  really  fast No-­‐nonsense  and  clean  shopping  experience Technically  superior  shopping  plaaorm Behavioral  Matrix
  • 11. India’s  first  F-­‐Commerce   11 You  cannot  disagree  to  the  fact  that  we  are  all  glued  to  Facebook.  So  why  not  let  you   shop  without  leaving  the  plaaorm?  Facebook  Commerce  is  purchasing  real  goods  with   real  currency  without  leaving  Facebook. Why  F-­‐Commerce  ? *  63  Mn  Facebook  users  in   India *  51%  conversion   *  The  Viral  effect *  The  Upsell  opportunity *  Selling  to  people  with   similar  taste
  • 13. How  we  plan  to  promote  ourselves: 13 Social  IntegraYon OpYmized  meta  data  for  each  product Marketplace  IntegraYons LisYngs  with  popular  price  comparison  sites Really  cool  social  incenYve  structure Viral  videos Community  building Social  viral  promoYon  modules Sponsorships Intelligent  Yps  and  how-­‐to  videos Blogs Print  &  Outdoor  campaigns Ader  sales  QR  code  based   promoYons RetargeYng  ads  &  emails Affiliates  programs Customer  loyalty  rewards
  • 14. Working  out  shortly..  Mobile  Commerce 14 Mobile   phones   may   have   started   as   voice   communicaYon  devices,  but  today  they  are  much  more   about  mulY  tasking  than  just  talk  or  text. In  India,   as  mobile   handset   prices  conYnue   to  become   more   affordable,   and   disposable   incomes   conYnue   to   grow,  consumers  are  replacing  their  handsets  with  much   greater  frequency. The  Associated  Chambers  of  Commerce  and  Industry  of   India   (Assocham)   released   a   statement   that   said   currently,   the   country   holds   the   posiYon   as   second   fastest  market  for  telecom  growth  in  the  world,  behind   only  China. The  data  showed  that  this  doesn’t  just  mean  that  more   people   are   talking,   but   that   they   are   also   using   the   devices  for  other  methods  of  staying  in  contact,  as  well   as  a  swath  of  addiYonal  opYons  for  entertainment. M-Commerce
  • 15. Our  Online  Presence 15 Coupon/Deal  Sites *  Coupondunia *  Coupondesh *  Coupondekho *  Couponrani *  Desidime *  99beststores *  CuponaYon Profile *  Angel  Co *  LinkedIn *  Crunchbase *  Quora InteracYve/Media *  YouTube *  Twicer *  Facebook Price  Comparisons *  Mysmartprice *  Junglee *  Pricecheck *  Compareindia *  Pricedekho *  Compareraja
  • 16. About  GEE  PEE  GROUP 16 Gee  Pee  Group  is  a  conglomerate  known  for  its   vast  interests   in  TexYles,   Mobile  Phones,  Retail   Chains,   E-­‐Commerce,   EducaYon,   Fragrances,   InternaYonal   Trading   and   Entertainment.   Founded   in   1958,   the   group   has   always   maintained  a  focus  on  quality  and  has  not  only   helped   it   gain   market   share   and   increase   its   bocom  line,  but  also  bring  about  smiles  to  the   customers,   endearing   all   related   publics   and   creaYng  a  posiYve  disposiYon  about  its  products   and  services. Group  url:  hcp://geepee.co.in