FORGE's presentation at the November 2009 NetSquared Event in Tokyo

1. FORGE : Social Media for Social Change www.FORGEnow.org Presented at #net2Tokyo on 26 November 2009 by: Kjerstin Erickson, Founder & CEO Nicholas Talarico, President of the Board

2. Once Upon a Time…

3. Like a Good Girl…

4. But life was about to change…

8. And the foundations for FORGE were set in motion…

10. FORGE believes that in order to build permanent stability , victims of war must be empowered to create and lead their own recovery initiatives.

11. FORGE projects are developed in the community, by the community, and for the community.

12. FORGE projects are predominantly funded by visitors to www.FORGEnow.org where projects are posted and frequently updated with struggles and triumphs.

13. We were a normal, midsized, and stable organization until late 2008, when adversity thrust us into action that resulted in a case study in social media.

14. Radical Transparency : a novel approach to adversity

15. = At the end of 2008…

18. … because it’s a good story: A central protagonist Drama, crisis, and real consequences Open controversy

19. … and because it reflects FORGE’s true values: Openness Constant self-reflection Action based on what we learn

20. … and the story gets picked up.

21. In the end…

23. FORGE’s Social Media Strategy www.FORGEnow.org

25. 3 Secrets of Effective Use of Social Media Take stands on contentious issues Promote opinion pieces that match your organization’s philosophies Engage with the leading bloggers in your space Have a POINT OF VIEW that others can clearly identify.

26. 3 Secrets of Effective Use of Social Media Engage with your audience on equal footing Pose questions as often as you answer them Be forthright with your challenges and quandaries Be a SEEKER, not an expert.

29. FORGE’s Project In DRC: Stategic Staffing for Congo Peacebuilding http://bit.ly/7Nu9xf