Presentation of the business concept of our event portal Frankentipps.de - history and background - magnificent view for event adverstisement on the web - Maybe you will find in it some business ideas for your own start up?!.

1. Online Event Advertising The concept of the event portal Frankentipps.de

3. Klaus Wolfrum, born 1969 wolfrum kommunikationslogik Company Foundation 1998, (at present seven full-time and part-time Employees) Our core-business is to show how to make the most out of the internet at a regional level Therefore we offer customer support for regional medium-sized businesses (especially in the region of Erlangen, Germany)

7. The perspective of an event-manager

9. The perspective of an event-manager Free of charge-mentality in the web guarantees no quality e-Mail distribution list local newspaper city- mag/guide local web-portal Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information publication event-manager PR-department

10. The perspective of an event-manager - Less possibilities of communicating with the email-distributor in case you want to add any changes to your advertisement - Often no service, no support because of free of charge e-Mail distribution list local newspaper city- mag/guide local web-portal publication Digitalisation of supplied information own webseite Digitalisation Digitalisation of supplied information Digitalisation of supplied information event-manager PR-department

13. = lots of hard work for just a little success „ free of charge“ is not real equal free of charge Spending time !!! Print advertisings. Factor „probality“ costs probably a high volume of visitors/cash-turnover -> Free of charge goes along with dependency The internet is not used to its fullest potential The perspective of an event-manager

14. The perspective of an online-media-provider

17. The perspective of an online-media-provider = high costs for communication, data management and publication -> Yet there is a high interest and demand for it Why should there be a free of charge event advertisement ?

18. The perspective of an user

21. = lots of semi-professional online-supplies; too many calendars for a region! The perspective of an user

22. Free-of-charge mentality of the media as well as free-of-charge-mentality of the event-manager leads to a negative finishing: Too little revenue or no success at all

23. Another reason

24. Another reason History in Print-media: The traditional way of digitalization in publishing houses: Print  internet, not internet  print --> In volume little exportable data print  web

25. Complexity of the publishers-orientated software No external access for the input of an event-manger -> Software is only designed for the use within the publishing-house AND: Internetmedia have no sold online-edition => Print-business-idea (newspaper) makes no sense for event-management; you can‘t just copy it Another reason History in Print-media:

26. In addition to that The media is not exchanging their data with each others as they are in competiton-situation As a small media company you won‘t make any profit when you buy your event-data from external Public-relation-agencies are not that much into online so far (Offers and personal capacity for Digitalisation, acceptance of the customers)

30. Result: The Frankentipps.de-Idea event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging Main difference: Event-Manager pays a fee for the digitalization and online-distribution (Marketing) of his data. -> No free of charge-input results in -> more output!

31. Result: The Frankentipps.de-Idea + ideal digitalization of data! + guaranteed (independent) publication of all datas: 1:1, not-shortened! + immediately online! event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging

32. Result: The Frankentipps.de-Idea + excellent utilisation „Networking“ = Multiplication! + fast + far-reaching! + changes/ complementation at all time and online immediately! event-manager login-area for event-manager powerful admin-sector digitalisation of datas Frankentipps.de News- paper City- Guide WWW Portal RSS/ Press-coverage web-calendar template for own website own (direct!) online-ticketing automated transmission mobile web calendar + mobile tagging

36. Handling-perspective event-manager special developed for event advertisement e.g. periodical, regular or unregular event-dates Simple + time-saving solution!

43. All data are automatically search engine optimized (e.g. google.com, yahoo.com,…) Direct submissions with Google Sitemaps!

44. Multiplication! Transmitting to a media-partner network (Web, Web 2.0, social networks, print-publisher)

46. = fast, high reaching, local and subregional Over 4 million people: Frankentipps.de is connecting the region!

47. „ Frankentipps is not aiming for being the portal with the most events online, Frankentipps is aiming for reaching the most visitors for one event.“ Strategy

48. 150.000 user 5.000+ events 500 events Concentration on ad, circulation, coverage not on events Concentration on events, no ads More attention for a event = higher pro rata regular concepts Frankentipps.de 150.000 user

50. Pros for user -> Events only – no adds! -> High quality of delivered information -> Far-reaching supply

51. Pros for user -> Local and subregional supply -> Many features and services -> Newsletter without adds -> Mobile website: www.frankentipps.de/mobil

52. Pros for media-partner e.g. Cityguide hugo! -> Additional content -> not branded content -> High Quality -> Local and subregional supply

53. Pros for media-partner e.g. Cityguide hugo! -> Immediately data-exchange -> No running-costs for data- reserach/digitalization -> Export from online to print -> No investments, turnover -> A cost-efficient solution

54. Pros for artist -> event-manager has got an excellent solution for online- marketing Events are published quick and far-reaching Further use of published events (e.g. linking, web-napping) Artists doesn‘t need to be involved in Online-marketing

55. Development Over 1.300 registered event-managers Over 60 media partners 180.000 users per month, in total more than 350.000 by media-network 800 GB Traffic on 3 servers

58. The Internet… Medium Number 1 for information and searching Key medium and biggest communication revolution in our time Media structural change Media usage, possibilities and press work changes

59. The digitalisation and distribution of data is a main topic The assignment for human ressources in internet-jobs (e.g. data care / servicing on web-media) is gaining more and more importance

60. Is the email-newsletter, the leaflet, the poster or the add in the paper enough for the future ? NO. Others will become faster with online-marketing !

61. Financial crisis! Budgets + Sponsoring is shortened, canceled! Internet enables extensive economies! Take a chance!

62. Thank you very much for your attention!