World Pet Day 2014

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Klooff

World Pet Day 2014

Gobierno y org. sin ánimo de lucro

WORLDPETDAY
Aspecialdaydedicatedtocelebratingandpromotingloveforpets.
OnWPDweraiseawarenessofourpets’unconditionallove,by
sharingphotosonsocialmediaandraisingmoneyforpetcauses.
September28|WorldPetDay
Photocredit:Boo

Why
1910Father’sDay
1914Mother’sDay
1954Children’sDay
2014PetDay
September28|WorldPetDay

TheTimeisNow
In2014therearemorepetsthankidsin
theUSandJapan.
91%ofAmericansconsidertheirpetasafamily
member.
September28|WorldPetDay

Values
Storytelling
Giving
Inspiration
Joy
September28|WorldPetDay

WorldPetDay
Goals
September28|WorldPetDay

Goal1
Expressourloveforpets
throughsocialmedia.
September28|WorldPetDay

Goal1
HOW?
What’syourpetlike?
Byaskingpetparentsasimplequestion:
September28|WorldPetDay

Goal1
Asimplecalltoactionwerepeoplesharephotosand
descriptionsoftheirpetsonsocialmedia.
September28|WorldPetDay
#spoiledRileyis .
LovedbyCynthiaLions.

#lazy
#stubborn
#emotional
#psychic
#batman
#cute#cute
#funny
#heroic
#loyal
#spoiled

TheResults.
Conversation,celebration,seeing,sharing,telling
Activation:
What’syourpetlike?
Shareyourpet’spersonalitythroughphotos

Goal2
Getdonationsforpetcauses.
September28|WorldPetDay
$

TheWorldPetDayneedshelpfrominfluencerslikeyou.Helpus
generateawarenessbypostingonsocialmedia.
ALLWENEEDISJUSTONEPOST
+ you
September28|WorldPetDay

TheAsk
#worldpetday
Postaselfiewithyourpeton
Instagram,TwitterorFacebookusing:
+ worldpetday.co
September28|WorldPetDay

Twitter Facebook Instagram
besties#worldpetday
worldpetday.co
besties#worldpetdayworldpetday.co
#worldpetdayworldpetday.co
September28|WorldPetDay

OrganizingPartners
+SocialGoodisinspiredbytheSocialGoodSummit,andpowered
byitspartnersandfunders:TheBill&MelindaGatesFoundation,
theCaseFoundation,Caterpillar,Cisco,Enactus,Mashable,the
RockefellerFoundation,theUnitedNationsDevelopment
Programme,theUnitedNationsFoundationandthe92ndStreetY.
Klooffistheleadingsocialmediacompanyforpet
parents.Ourmulti−platformproductletspetparents
celebrifytheirpetsthroughfunprofilesandadaily
votingsystemwhichrankstheTop10photos.
Ourmobileapps,website,blog,socialchannelsand
contentwidgetsreachmillionsofpetloversinover150
countries.
PVBLICFoundationisanin−kindgrant−makingorganization
thatharnessesthepowerofunusedmediaassetstodrive
socialchange.
Anaggregatorofmediaacrossallplatforms,wegivestrategic
grantsofmediaspacetokeynon−profitsatthelocal,national
andgloballevels.
FrombillboardstobusshelterstomagazinepagesandonlineFrombillboardstobusshelterstomagazinepagesandonline
banneradsweutilizeremnantmediatoincreaseissue
awarenessaroundimportantcausesandempower
organizationstocreatecampaignswithameasurableimpact.
September28|WorldPetDay

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