Media coursework

1. Importance of SOCaL
MEDIA
IN THE PROMOTION OF MUSICIANS AND BANDS

2. Social Media
 In the present almost everybody uses social media.
 This creates an easily accessible world wide audience from just
a simple advert on a few websites. Such as Facebook, Twitter
and Google+.

3.  In Facebook you are able to follow, like and subscribe to bands
and musicians pages:

4.  In Twitter this is also prevalent to be able to follow members and
artists.

5. Why is Social Media so important then?
 It is important because for a band like Nero to tweet, it costs
nothing; and when they tweet, as seen in the previous slide,
more than 400,000 people will see there tweet instantly. So
social media is a marketing heaven for musicians, band
members and corporations, because it is free, instant
advertisement.

6. For Musicians and bands
Importance of a Website

7. Websites
 Websites for musicians and bands can be important because it is a virtual ‘home’ of what
happens to/with the band and what they are doing.
 On a website a band or musician can also sell related merchandise and ‘exclusive’
albums.
 Also, a website can be made with little money needed and if there is enough ‘traffic’
going onto and through the website this could lead to more money income for the
band/musician.

8. All the websites should be simple and
easy navigate with large graphics
promoting the band on each page
• An example is Nero’s website……..

9. So why are we creating a
‘Digipack’?

10. What is a ‘Digipack’?
”A type of packaging for CD’s or DVD’s, typically made from cardboard
with an internal plastic holder for one or more discs.”
 The digipak for any band or musician is the most important tool for presenting your new
album to the public without them having to hear it. It goes against the saying “Never
judge a book by its cover”

11. What about adverts?
Such as Youtube, website ads, or TV ads

12. TV adverts
 Having promotional adverts on TV can be very costly; however the benefits of TV
advertising are substantial.
 A musician or band can have clips of their music video in the ad to show the viewer a
visual and moving example of there music.
 As well as showing the viewer the video and digipack TV ads allow the band or musician
to play preview length sound clips to the viewer too. Allowing them to hear and see the
best bits of a new album.

13. YouTube Adverts
 YouTube also has the capable ability to
use ads on its own videos.
 This also has the same effect as TV ads
 Although YouTube ads cost less and have
a possibility of reaching a wider and
larger audience than a TV advert.

14. The End