Eric Highland's November 27, 2012 presentation on DIY SEO for the WordPress Austin Meetup group.
Faithful blogger/website owner, don't stick your masterpiece in the basement. Join us for a course that unpacks and demystifies the SEO jargon that has always given you a headache, and equips you to get your blog "seen" by search engines and the millions around the world who use them daily to find blogs just like yours.
6. After 10 Months of Regular
Content
All-time Alexa bests so far are175,713 in the
world and 28,573 in the U.S.
Social presence
Facebook: 1,265
Twitter: 2,520
Pinterest, Google+
20% of traffic from search
10 direct sponsors total, 2 pending
Local ad network partnership: Checkout Austin
8. SEO 101
SEO encompasses any unpaid methods used to
get a website to rank well on search engine
results pages (SERPS)
SEO vs. SEM
Paid beats out organic 2:1 on keywords with high
commercial intent (WordStream)
Generally, organic results receive 85% of clicks,
compared to 15% for paid (Compete.com)
White hat vs. black hat
In 2012, no SEO strategy can fit on a bumper
sticker.
9. Is Your Site Indexed by
Google?
Use the query = site:[domain]
Example = site:austinot.com
10. Is a Specific Page Indexed by
Google?
Use the query = inurl:[URL snippet]
site:[domain]
Example = inurl:movember site:austinot.com
12. When Was the Last Time Google
Came to Visit?
“This is Google’s cache of http://austinot.com.
It is a snapshot of the page as it appeared on
Nov 26, 2012…”
13. What If I’m Not Showing Up?
Sign up for Google Webmaster Tools
Verify your site (use WordPress for SEO plugin
by Yoast)
Health Fetch as Google Submit to Index
Google can find you without this tool, as it
crawls links on the Internet
Google can choose not to index web pages it
crawls
Fresh content encourages Google to visit
regularly
14. On-Page Optimization
On-page = the content and code that you have
control over as the administrator of your
website
In order to perform on-page optimization, you
need to perform keyword research first
21. What Are You Lookin’ At?
File name
Alt tag
Proximity
Placement
(for humans)
22. Off-Page Optimization
On-page optimization is just the beginning of
SEO
Social signals matter (tweets, likes, blog
comments)
Link-Building matters (the rise and demise of
PageRank)
OpenSiteExplorer.org (3 free reports/day)
2,200+ external links for The Austinot
Guest writing
“Battle rhythm”
26. Relationships
Influencers IRL and on social platforms
The Austinot has a reach of ~200,000 when
our influencers get involved
Be consistent
Go the extra mile
27. SEO Changes All the Time
Resources
SEOmoz
Search Engine Land
State of Search
Search Engine Watch
Search Engine Journal
Knektion
Facebook.com/Knektion
Twitter.com/Knektion - @Knektion
28. Knektion Services & Partners
Flyers are available if you’d like to learn more
about Knektion’s online marketing services:
SEO/social media consulting
On-page optimization
Social media management
Web design from our partner HMG Creative