How small charities can apply the techniques of big campaigns

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Presentation given at #nfpsm convention in London, June 2011. Using examples of UK charities to inspire others to use social media in their campaigns. By Madeleine Sugden and Damien Clarkson of KnowHow NonProfit.

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How to apply the techniques of big campaigns to small charities Madeleine Sugden and Damien Clarkson Third Communications Digital Communications and Social Media Convention (#nfpsm) - 13 June 2011

Big charities / small charities ,[object Object],[object Object],[object Object],[object Object]

Size doesn’t matter ,[object Object],[object Object],[object Object]

Step 1 – your message ,[object Object],[object Object],[object Object]

Greenpeace – Mattel campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

WWF – The Panda Made Me Do It ,[object Object],[object Object],[object Object],[object Object]

Time to Change - pledge ,[object Object],[object Object],[object Object],[object Object],[object Object]

These big charity campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chance UK – Big Influence ,[object Object],[object Object],[object Object],[object Object],[object Object]

Craftivist Collective – Don’t Blow It ,[object Object],[object Object],[object Object],[object Object]

Step 2 – plan your channels ,[object Object],[object Object],[object Object],[object Object]

RNIB - I’d Miss ,[object Object],[object Object],[object Object]

CarersUK – use of Flickr ,[object Object],[object Object],[object Object]

These big charity campaigns ,[object Object],[object Object],[object Object],[object Object]

Leukaemia & Lymphoma Research ,[object Object],[object Object]

Make a Wish Foundation UK ,[object Object],[object Object],[object Object],[object Object]

Step 3 – plan your asks ,[object Object],[object Object],[object Object],[object Object],[object Object]

RSPB – become a member ,[object Object],[object Object],[object Object],[object Object],[object Object]

Crisis – Investors Programme ,[object Object],[object Object],[object Object]

Oxfam – Unwrapped ,[object Object],[object Object]

I CAN – adopt a word ,[object Object],[object Object],[object Object]

Thames Reach – homeless text ,[object Object],[object Object],[object Object],[object Object],[object Object]

Charity Checkout ,[object Object],[object Object],[object Object]

BuzzBnk – power of the crowd ,[object Object],[object Object],[object Object]

BuzzBnk – give time ,[object Object],[object Object],[object Object],[object Object]

BeatBullying – CyberMentors widget ,[object Object]

Step 4 – involve your supporters ,[object Object],[object Object],[object Object]

BHF – petition thanks ,[object Object],[object Object],[object Object]

Save the Children - thanks ,[object Object],[object Object],[object Object],[object Object]

MND Scotland - thanks ,[object Object],[object Object],[object Object],[object Object]

Pink Glove Dance ,[object Object],[object Object],[object Object],[object Object]

Step 5 – make some noise ,[object Object],[object Object],[object Object],[object Object],[object Object]

Missing People - twitter campaign ,[object Object],[object Object],[object Object],[object Object]

Hardest Hit coalition ,[object Object],[object Object]

Our War BBC3 - #ourwar ,[object Object],[object Object],[object Object],[object Object]

Step 6 – measure effectiveness ,[object Object],[object Object],[object Object]

Measure your tweets ,[object Object],[object Object],[object Object]

Reason Digital – Living Streets campaign ,[object Object],[object Object],[object Object]

Living Streets ,[object Object],[object Object],[object Object],[object Object]

Water Aid - #wateraid24 campaign ,[object Object],[object Object],[object Object]

Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Get in touch… KnowHow NonProfit www.knowhownonprofit.org @knowhownonprof @madlinsudn @damienclarkson

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