PowerPoint presentation on video piracy.

1. Illicit Business: The Global Economy
of Industrialised Video piracy
By Elijah Odundo
http://www.youtube.com/watch?v=cQJVbVkiypg&feature=related
http://www.youtube.com/watch?v=ZckxohNCMI8

2.  Intellectual Property – copyright,
trademarks and patents
 Copyright – fundamental in
understanding video business since it‟s
based on ownership of the rights to
copy, distribute or present works
 Piracy(industrialised)

3.  Intellectual Property law deals with
intangibles: it turns the creations of the mind
– inventions, designs, creative works – into
property by legally protecting exclusivity
over the rights to use or access.
 Property rights create a monopoly for the
work, granting ownership over the rights to
use, access and present works.
 Helps creators to get better remuneration -
motivation to create new or refine existing
work

4.  Unauthorized copy and distribution of
copyright content
 A legal concept related to copyright
infringement. In regards to audiovisual
industries, it‟s a concept related to
technology and commerce.
 Represents the shadow economy of the
video business
 Operates through highly organised facilities
for illegal production and distribution

5.  Making video as packaged public good
for the market
 Copying and circulating video in hard
tangible forms
 The reproducibility and dispersibility of
video with regard to intellectual property
 Emergence and increase of video
media demand on global markets

6.  Intellectual Property have commercial
value – define and control legal use and
access of work
 Intellectual property rights are
fundamental in commodifying video
media
 Intellectual property rights are the very
lifeblood of the video business

7.  Piracy is a threat measured in terms of
lost revenues and trade
 Links between piracy operations and
organised crime syndicates present
challenges to law enforcement
agencies
 Video piracy is an international issue and
a globalised media universe

8.  Industrialised video piracy operates
transnational networks of distribution
 Illegal recordings come onto the market
through a highly organised structure of
producers and distributors
 Pirates are bound in a relationship with
corporate forces as well as hardware
technology firms to accomplish their
missions
 Pirates, in some cases, are reported to use
proceeds from piracy to fund terrorism

9.  Requires a range of legislative,
enforcement, and technological measures
to be implemented
 Ownership of rights has become a key
currency in the global trading system
 Establishment of legal and enforcement
regime for copyright (e.g International
Intellectual Property Alliance –IIPA) and
global anti-piracy programmes like MPAA
 Strategy of international day-and-date
releasing

10.  Piracy operations have links with
organised crime syndicates which
engage in multiple lines of illegal activity
 Divisions in the global cultural economy
between „copyright rich‟ and „copyright
poor' nations exacerbates the problem
 Digitisation aids video pirates in their
efforts to compress time and space
 Efforts to combat piracy remain rooted
in national contexts

11.  The methods and practices of
audiovisual piracy is tied to
developments in media technology
 Digitisation has multiplied channels for
copyright infringement

12.  Workprint & theatrical release print theft
entails stolen or „borrowed‟ working cuts of
film from post-production facilities or effects
houses
 Camcorder piracy is the most prevalent,
easy and aids the temporal and spatial
dynamics of illegal production to speedily
reach international markets
 Optical disc piracy – illegal copying of DVD
or VCD recordings
 Internet piracy – the virtual existence of
industrialised piracy

13.  Since piracy is an international issue, do
divisions in the global cultural economy
between “copyright rich” nations and
“copyright poor” nations further complicates
the war on piracy?
 Is intellectual property right justified in the
limelight of creativity? Does it really protect the
creators of the ideas?
 Thank you