Presented by Anthony Harvey from Kodak at a Konica Minolta seminar day in October 2013. A well planned and implemented MIS and workflow system will allow you to automate your operations to realise efficiencies, reduce costs and improve customer service. View YouTube http://youtu.be/uLSf4kjgAX8.

1. New Generation
Workflow Design
Kodak Australia and New Zealand
Presented by Anthony Harvey
ANZ Channel Manager
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2. .
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3. MARKET TRENDS AND STRUCTURE
• The Future of Printing in Australia and New Zealand
• Low Industry Growth of .5% per year to 2014.
• Expected that growth in the number of business start-ups in Australia (and
attendant printing requirements) will slow over the in the next 5 years.
• Acceleration of substitute technologies (i.e., e-commerce, email, the Internet
and photocopying) due to the introduction of fibre to the node high speed
internet.
• Increase in digital based output and a requirement for more sophisticated
work-flow software that promotes shorter, digitally-printed runs.
Printing in Australia IBIS Report
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4. FUTURE OF PRINTING 2015
• No More One Size Fits All. Targeted communications will be the norm.
• Flexibility. Marketing and communication pieces will require need to be published to web
sites, face book, PDF, Ipad as well as printed material.
• Variable content. Communication pieces will vary from print to print as users can decide
what/who they want to target
• Innovation. As businesses compete with companies outside the traditional printing industry,
there is a requirement to be more innovation in the solutions offered to clients.
• Growth. Companies will need to continue to grow in order to survive.
• More complexity in go to market. Future business will deal more directly with the clients
and as such the complexity in servicing these businesses will increase.
• Customer Loyalty. The ability to retain and maximise the revenue and profit from
customer’s accounts will drive business as competition increases and the net value of each
account becomes more important.
Printing in Australia IBIS Report
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5. INTERNET MEDIA SPEND
Worldwide growth in Internet ad spending is forecasted to grow between
10% and 20% till 2015, bringing it to about 25% of ad spending.
Case
2008 to 2015
CAGR
% of Media
Spend in 2015
Low
11%
19%
Base
15%
24%
High
18%
29%
Source: ZenithOptimedia, Advertising Expenditure Forecast, December 2008
Includes: US&C, Europe (Western, Central and Eastern), and Asia Pacific
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Future of Print Infotrends

6. THE WANAMAKER LEGACY
John Wanamaker
"Half the money I spend on advertising is wasted; the trouble
is I don't know which half."

7. WORKFLOW DESIGN
Traditional RIP approach
Operator
RIPs
Output
 No data consistency
 Multiple RIP upgrades
 Multiple operators touch points in a job
Service and Support
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8. WORKFLOW DESIGN
Traditional commercial printing
solutions portfolio where quantity drive
the output
Print
Services
Offset
Production
workflow
Digital
 Some incorporation of Web to print and marketing
services solutions
 System has scalability
 Unified workflow for blended production with some
operator touch points”
Service and Support
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9. INTEGRATED WORKFLOW DESIGN
Printing communications
solutions portfolio
Business
Services
ecommerce,
collaboration
and campaign
management
Data and
commercial
production
workflow
Cut-sheet
Offset
 Scalability from job to job where job components are sent to devices
 Hybrid variable offset imprinting
Roll-fed
Hybrid imprinting
 Full automation of jobs
 Full integration between Customer/Printer/Marketer
Service and Support
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10. INTEGRATED WORKFLOW FEATURES

11. INTEGRATED WORKFLOW FEATURES
•
•
Unify Production, Business, Color and Data
Follow jobs from project inception to order delivery, allowing you to plan and
execute production better.
 Track job status and provides single management view of production
 Automate data collection and exchange between systems; improve data
quality, turn-around times and better cost allocation
 Base business decisions on actual, real-time production data
 Track material usage, facilitating reordering and optimizing inventory
 Automate processes at a job, customer and system level, reduces errors
 Drive the delivery of accurate, predictable color
 Integrate color from design and specification through to production and final
output
 Integrate business, content and data flows to drive greater accuracy, more
effective communication and production efficiency

12. CUSTOMER HIGHLIGHT: CN GROUP

13. NEW AGE MARKETING

14. CUSTOMER HIGHLIGHT: AXEL SPRINGER

Prosper S30 Imprinting System solution for variable
newspaper applications
 Owns the Bild Zeitung, one of
Germany’s largest newspapers
 Prosper S30 mounted on
Manroland Colorman Web Offset
press
•
•
•
Productivity without compromise
Printing at 900 mpm
Reliability in newspaper press room

Monochrome imprinting localized content
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•
•
Gaming/contest opportunities to increase newsstand sales
Variable QR codes
New advertizing opportunities with variable promotion by