The market for mobile apps is often compared to a gold rush, with businesses desperate to be first to market lest their competition profit from their hesitation. However, the rush to deploy both B2C and B2E apps tactically is leaving organisations a long term legacy to support and maintain fragmented solutions. All of these problems can drastically reduce ROI on any given app. Computing surveyed over 120 IT decision makers from medium and large organisations across the UK in May 2014 to understand what’s really getting built, and who’s leading the charge.