The Digital Marketing industry is obsessed with creating "Great Content" but what does that actually mean? Mike looks at whether sometimes it's better to create "Boring Content" instead as part of your Content Strategy.
Including how companies on the FTSE 100 and AMEX 100 use boring content to earn billions.
13. WHAT ABOUT THE REST OF
THE BUYING CYCLE?
Loyalty Consideration
Awareness
Service Purchase
14. Royal Dutch Shell
HSBC
BP
GlaxoSmithKline
British American
Tobacco
SABMiller
Diageo
Rio Tinto Group
BHP Billiton
Standard Chartered
BG Group
AstraZeneca
Xstrata
Unilever
Reckitt Benckiser
Glencore International
National Grid plc
Anglo American plc
Prudential plc
Imperial Tobacco Group
Rolls-Royce Group
Centrica
Royal Bank of Scotland
Compass Group
Associated British Foods
SSE plc
WPP plc
ARM Holdings
BAE Systems
Shire plc
Tullow Oil
CRH plc
Fresnillo plc
Antofagasta
Aviva
Old Mutual
Pearson plc
Legal & General
Wolseley plc
Reed Elsevier
Standard Life
Next plc
Kingfisher plc
Land Securities Group
BIG BRANDS
USE THE WHOLE CYCLE
15. Royal Dutch Shell
HSBC
BP
GlaxoSmithKline
British American
Tobacco
SABMiller
Diageo
Rio Tinto Group
BHP Billiton
Standard Chartered
BG Group
AstraZeneca
Xstrata
Unilever
Reckitt Benckiser
Glencore International
National Grid plc
Anglo American plc
Prudential plc
Imperial Tobacco Group
Rolls-Royce Group
Centrica
Royal Bank of Scotland
Compass Group
Associated British Foods
SSE plc
WPP plc
ARM Holdings
BAE Systems
Shire plc
Tullow Oil
CRH plc
Fresnillo plc
Antofagasta
Aviva
Old Mutual
Pearson plc
Legal & General
Wolseley plc
Reed Elsevier
Standard Life
Next plc
Kingfisher plc
Land Securities Group
BIG BRANDS
USE THE WHOLE CYCLE
49. Product pages: This is really nice
http://www.aviva.co.uk/car/?source=GP1P
&entry=114113&CMP=KNL-google-nud-
car&HBX_PK=buy%20car%20insurance_g
oogle_Exact&HBX_OU=50&s_kwcid=TC%
7c15681%7cbuy%20car%20insurance%7c
%7cS%7ce%7c35796113418&gclid=CMzH
1Ky3xL0CFazHtAodTh8AXQ Lots of focus
on what will convert people.