2. Society Trends 2015+
Relevance of TMP/TLP in the 2015 society

3. • The following case study was used in order to
come with initiatives in the TMP/TLP Programme
that will be relevant in 2015 society:
http://myaiesec.net/content/viewfile.do?contentid=10194804
• We selected 5 key trends because these were the
ones that were most closely related to the youth
and will play a key role in achieving the 2015
BHAG

4. Key Societal Trends
•
•
•
•
•
Social Responsibility
Emotional Customer
Glocalisation
Convergence Technology
Co-creation

5. Social Responsibility
Social responsibility is an ethical
ideology or theory that an entity,
be it an organization or individual,
has an obligation to act to benefit
society at large. Social responsibility
is a duty every individual or organization
has to perform so as to maintain a
balance between the economy and the ecosystem.

6. TMP/TLP catering to Social Responsibility
• Platform to facilitate connection with the
external environment
• Give young people a chance to work with and
experience values
• Connect the roles of TMP/TLP participants to
the bigger picture of AIESEC (vision)

7. Emotional Customer
Our society is rapidly moving from a
service economy to an experience
economy. As a result, today's more
sophisticated consumers not only
demand services and products that
are of the highest quality; they also
want positive, emotionally sensitive,
and memorable experiences.

8. TMP/TLP catering to the Emotional Customer
• Empower the social network  allow people
to work together
• Offer a space/platform for people to discover
themselves (self-reflection)

9. Glocalisation
Glocalisation is a portmanteau
word of globalization and
localization. By definition,
the term “glocal” refers to
the individual, group,
division, unit, organisation,
and community which is
willing and able to
“think globally and act locally.”

10. TMP/TLP catering to Glocalisation
• Sharing stories that have universal appeal, yet
are relevant for diverse target audiences
• Programmes should offer opportunities to
work/engage at both the local and global level
• Programmes should have global standards,
yet open to local customization

11. Convergence Technology
Convergence refers both to
the consolidation of information
into a small number of
sources, like Google, and
the evolution of multi-functional
hardware to handle this
information, like the iPhone.
Convergence technologies
are meant to make our lives
easier. They are certainly
having an impact on
the youth of today.

12. TMP/TLP catering to Convergence Technology
• Promote the power of the social network in
AIESEC
• Promote collaborative learning in the network
• Improve our knowledge management 
access to resources to facilitate collaborative
learning
• Package the impact of Virtual AIESEC XPs

13. Co-creation
Co-creation is a form of market
or business strategy that emphasizes
the generation and ongoing
realization of mutual firm-customer
value. It views markets as forums
for firms and active customers to
share, combine and renew each
other's resources and capabilities
to create value through new forms
of interaction, service and learning
mechanisms.

14. TMP/TLP catering to Co-creation
• Moving the organization away from the
centralized structure, and towards the
Distribution Network
(TedX Sao Paolo  http://www.youtube.com/user/TEDxSP#p/u/37/-3bnzmykCiM )
• Involving the network in the decision making
and innovation process
• Empowering the individual
• Knowledge management (to facilitate cocreation)

15. TMP and TLP needs to be relevant in the
external world in order to achieve 2015!