Social Media can be used as an effective tool for personal branding. Tools like twitter, FaceBook and YouTube can be used to brand one's personal identity.

1. Ways to use Social Media for
Personal Branding
By: Kothapally Arun

2. Personal Branding
Personal Branding is
the process whereby
people and their
careers are marked as
brands.

3. Why is Personal
Branding so
important?

4. To position yourself as the person
you wish to be perceived as.

5. Increase YOUR market value in the
industry

6. Recognition and Fame

7. Personal Branding Process
I d e n t i f y y o u r
U n i q u e S e l l i n g
P r o p o s i t i o n
L e a r n t o u s e
s o c i a l m e d i a t o o l s
B e C o n s i s t e n t
E n g a g e w i t h
p e o p le w i t h i n
y o u r i n d u s t r y
K n o w T h y
S e l f

8. Know Thy Self

9. It is about differentiating
YOURSELF in your industry.

10. ● Personal Branding is an inside
out approach.
● It is the brand you want to
convey to people who matter to
you

11. Identify your Unique Selling
Proposition

12. ● Know what you do better than
any one else in your industry.
● Discover your passion and follow
it.

13. Learn to use Social Media Tools

14. Use of Blogging for
Personal Branding
● Buy http://www.yourname.com/.
● Blog about your industry.
● Solve a burning problem relating
to your industry.

15. Brand Your Social Network
Profiles
Brand your , and
profiles with custom designs
and completely filled out details.

18. You are what
says about you.

19. yourself and
optimize your
profiles so that the
right profile comes
up first.

21. Engage with people with in your
industry

22. ●
Listen to what other people are saying
about you or topics which interests you.
● Be part of the community relating to your
industry and interest. (Niche Forums
and Blogs)
● Start genuine conversations with people.

23. Attend Meetups

24. Be consistent with your brand

25. Are your Personal Branding
efforts in line with the
brand which you want to
establish?

26. T h e
P e r s o n a l
B r a n d t h a t
y o u w a n t t o
e s t a b li s h
W h a t y o u
a c t u a l l y
w a n t t o
b e c o m e ?
S o c i a l
M e d i a
E n g a g e m e n t
e f f o r t s
O f f l i n e
S o c i a l
N e t w o r k i n g

27. A Presentation by -
Kothapally Arun
kothapally.arun09@gmail.com
http://twitter.com/kothapallyarun