1. Creating Creativity
Establishing
an
Environment
for
Innova3on
and
Ideas

2. The
most
valuable
assets
for
Studios,
Start-­‐ups
and
other
crea3ve
ventures
are
its
people.
Success
in
storytelling,
design
and
innova3on
is
impossible
without
crea3ve
talent.

3. Defining Creativity
Crea3vity
is
Problem
Solving
How
do
we
reach
a
par,cular
audience?
What
is
a
need
that
is
not
being
served?
Why
do
we
do
this?
How
do
we
do
it
be9er?

4. What
is
an
entertainment
How
would
you
explain
property
that
you
love.
what
a
database
is
to
a
5
How
would
you
make
it
year
old?
be9er?
Design
a
TV
How
many
cars
are
there
in
remote
control
the
city
where
you
live?
with
two
bu9ons.

5. In Action
Design
a
TV
Remote
Control
With
Only
Two
BuGons
What
ques,ons
do
we
need
to
ask?
Brainstorm…
Share…
Revise…

6. Innate Creativity
Increasing
Crea,vity

7. • Crea3vity
can
be
honed
• Crea3vity
loves
company

8. California Institute of the Arts
John Lasseter
Brad Bird
Andrew Stanton
Steve Hillenburg
Craig McCracken
Tim Burton
. . .
So what is their recipe for success?

9. Core Principles
While
there
is
a
solid
amount
of
coverage
on
mechanics
and
technical
skills,
The
focus
of
the
program
is:
–
apprecia3on
–
cri3cal
analysis
–
prac3ce
–
feedback
All
in
a
collabora3ve
environment.

10. In Studios
Apprecia3on
This
basic
model
can
be
Cri3cal
applied
to
any
crea3ve
work
Feedback
Analysis
environment
or
project
team.
Prac3ce

11. In Studios
Apprecia3on
Feedback
Cri3cal
APPRECIATION
Analysis
Prac3ce
• Classics screenings
• Watch the competition
• “What project inspired me” presentations
• What else? _____________

12. In Studios
Apprecia3on
Feedback
Cri3cal
CRITICAL
Analysis
ANALYSIS
Prac3ce
• Mid-project Reviews and Post Mortems
• Competitive review discussions
• What else? _____________

13. In Studios
Apprecia3on
Feedback
Cri3cal
PRACTICE
Analysis
Prac3ce
Open up IP creation/suggestions to a larger
group
Invite employees to tackle strategy problems:
“How do we realize this series as an App?”
“Design a One Sheet to help us sell this at our
upcoming market.”
What else? _____________

14. In Studios
Apprecia3on
Feedback
Cri3cal
FEEDBACK
Analysis
Prac3ce
Provide:
Specific parameters
Clear Feedback
Timely decisions

15. In Studios
Provide
incen3ve
for
team
members
to
par3cipate.
Money,
recogni3on,
a
voice
What
else?
_____________
Encourage
them
to
work
in
groups
and
spend
3me
with
one
another
outside
of
the
studio.
Allow
room
for
failure.

16. Long Term – Youth Development
Studios
should
work
with
schools
to
help
generate
a
long
term
pipeline
of
talent
– Offer
internships
– Consult
on
curriculum
– Provide
guest
speakers
and
mentors
– Offer
studio
visits

17. In Action
How
would
you
change
Arts
&
Media
Educa3on
in
the
region?
Define
the
problem.
What
are
the
goals?

18. In Action
How
would
you
change
Arts
&
Media
Educa3on
in
the
region?
What
ques,ons
do
we
need
to
ask?
Brainstorm…
Share…
Revise…

19. It
is
ul3mately
our
responsibility
to
improve
our
own
crea3ve
abili3es
and
to
help
those
around
us
do
the
same.