Sponsorship Package Stephen Marley & Matisyahu

1. September, 2011
For more info please visit www.zionfestival.com
Arguably, The World’s Most
Anticipated Reggae Concert of 2011!
INTERNATIONAL REGGAE ICON’s Stephen Marley and Matisyahu,
multiple grammy winning and nominated artist and currently number
4 and 5 respectively on Billboards reggae chart will be headliners for
2 dates this November 2011 to promote their albums.
Tour Cities will be: New York, NY
Los Angeles, CA
MASSIVE PROMOTIONS
Partnerships with media entities, financial partners and our incredible network of marketing
and PR teams will guarantee sell-out crowds in each of the scheduled cities.
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2. STEPHEN MARLEY BIOGRAPHY
Birthplace: Kingston, Jamaica
Labels: Ghetto Youths /Tuff Gong / Universal
Few people were surprised when Stephen Marley’s long awaited debut solo album
“Mind Control” (Tuff Gong/Ghetto Youths/Universal Republic) premiered at No. 1 on
the Billboard Reggae Album chart in March 2007; after all, the singing, songwriting
and production excellence Stephen had brought to other Marley family projects
over the years, including younger brother Damian’s two Grammy Award winning
albums, practically guaranteed “Mind Control” would be a remarkable effort. And
indeed it is: “Mind Control” is that rare self-produced set featuring a cohesive
range of diversified styles, each delivered with equal proficiency. Whether
Stephen is the revolutionary roots rocker decrying mental slavery on the album’s
title cut, an out- raged prisoner protesting his jail term for marijuana possession on
the bluesy “Iron Bars”, a forlorn romantic mourning a break-up on “You’re Gonna
Leave” or an irre- sistible retro-dancehall toaster flaunting his mic skills on “The
Traffic Jam”, each track on “Mind Control” reconfirms Stephen’s expansive capa-
bilities as an affecting vocalist, a versatile lyricist and an accomplished instrumen-
talist while furthering his renown as an ingenious producer.
Continued on pages 10-11
MATISYAHU BIOGRAPHY
Birthplace: West Chester, Pennsylvania
Label: MRI Associated Label
Known for blending traditional Jewish themes with Reggae, rock and hip hop beat
boxing sounds, Matisyahu’s single “King without a crown” was a Top 40 hit in the
United States of America. Since 2004, he has released three studio albums as well
as two live albums, two remix CD’s and two DVD’s featuring live concerts.
In 2004, Matisyahu, after having signed with JDUB Records a not-for-profit record
label that promotes Jewish musicians, released his first album, Shake of the
Dust….Arise. At Bonaroo 2005, Trey Anastasio of the band Phish invited him for a
guest spot on his set.
His major label debut album was produced by Bill Laswell, with minor contribution
by pop producers Jimmy Douglass and the Ill Factor.
His live album, Live at Stubb’s, released in 2005, was recorded at a concert in
Austin, Texas was followed by the studio album Youth.
In 2005 and 2006 he toured extensively in the United States, Canada and Europe;
and made a number of stops in Israel, including a performance as the supporting
act for Sting in June 2006. In late 2006, he released No Place to Be a remix album
featuring re-recordings and remixes of songs from all three of his earlier albums,
as well as a cover of “Message in a Bottle” by The Police.
Continued on page 11
The Ghetto Youths Crew
Jo Mersa
Illetr8
Black Am I
Christopher Ellis
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3. BILLBOARD REGGAE CHARTS SEPTEMBER 2011
#4. Stephen Marley,
“Revelation Pt.1 :The Root of Life”
Weeks on chart: 15
Peak Position: 1
#5. Matisyahu,
“Live at Stubbs: Vol. II”
Weeks on chart: 31,
Peak position: 2
PREVIOUS CHART RESULTS
Stephen Marley, “Mind Control”
Release Date: April 2007
#1 Reggae Albums
#35 Billboard 200 Albums
#18 R&B/Hip Hop Albums
#19 Digital Albums
#13 Tastemaker Albums
Matisyahu – Billboard 200
#4 “Youth”
#146 “No Place to Be
#30 “Live at Stubb’s”
#19 “Light”
Matisyahu, #1 Reggae Albums
“Shattered”
“Youth”
“No Place to Be”
“Light”
#2 Reggae Album
“Live at Stubb’s”
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4. MARKETING & PROMOTIONS
Through a strong media and promotions nationwide network Baktu Entertainment has the capability to
reach fans in all target markets. Print placement in regional magazines, newspapers, posters and elec-
tronic boards, are the core of the traditional visual marketing strategy. We will team with local and
regional radio stations to create a solid campaign to promote this concert series throughout the target
regions.
Within each of our target regions we will be working with the most relevant radio stations, street teams
and internet communities. One of the keys to our plan is effecting awareness on the ground and reach-
ing our artists fans in their “space”. Our street teams know these spaces and will making sure that both
the concert and our peripheral events receive specialized attention.
Just as strong as our understanding of traditional media, is our ability to leverage social networking sites
and always evolving online technologies. The online strategy starts with artist involvement by them post-
ing tour details from contract signing to pre performance rituals on their twitter, Facebook, Youtube, etc.
and web sites. We will also be buying Twitter, Facebook and Google ads to complement and increase the
sure to be growing social followers.
The Baktu Entertainment Way
Baktu Entertainment is creating its model for artists to guarantee successful promotions and Tours. By
totally emersing the artist into the promotional plan, the overall experience for all parties becomes more
personal. This increased access by fans will create non-traditional supplemental revenue opportunities
for the Artists, sponsors and partners especially in a time when artist can no longer rely on always
declining album sales. The model in principle will actually deliver a higher ROI for Baktu Entertainment,
our investors and Strategic Partners because of Artist involvement in the production, promotion and mar-
keting strategies.
Branding and Sponsorships
For decades the World has continuously turned to the message of hope, togetherness, peace, love and
unity from the Marley family and now powerfully delivered by Matisyahu. This opportunity can be man-
aged to enable our corporate sponsors and organizations to take advantage of this production and cre-
ate powerful brand recognition that deepens relationships with a wide demographic and psychographic
fan base.
VIP Meet & Greet Packages
For this concert series, we are planning an exclusive “Meet the Army” package where approximately 30
fans at each event will pay an additional $100 and be part of the behind the scenes events of this con-
cert. This will give them the opportunity to interact with the artists and crew one on one while being
catered to by our VIP sponsor.
Marketing & Promotions Program
We have developed our own integrated strategies for concert promotions. By developing a countrywide
network of relationships in event managers, public relations, and media we are capable of achieving
multifaceted points of engagements.
Advertisement/Marketing Total Cost
Creative $ 2,000.00
Website $ 2,000.00
Flyers/Posters $ 1,500.00
Radio $ 7,000.00
Street Team $ 700.00
Google Ads $ 2,000.00
Social Media $ 2,000.00
Miscellaneous $ 2,000.00
Marketing Total $19,200.00
PUBLIC RELATIONS
Industry Best Publicists will be tapped for the project.
Our publicists will in the target areas promote to:
– All Military Bases
– All College Campuses
– Local, Regional & National Print
– Newspapers, Magazines, eZines
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– Talk Shows, News, Interviews
– Social Networks, Blogs, Mobile Marketing
– Local, Regional & National Sponsors

5. RADIO MARKETING & PROMOTIONS
The Major radio stations for New York will be “Hot 97” 97.1fm and “Power 106” 106.1
The Major radio stations for Los Angeles will be “Power 106” 105.9fm and “The Beat”
100.3fm
CONCERT SERIES RADIO LAUNCH GIVEAWAY
Concert Announcement On-Air Ticket/Sponsor premium Giveaway Promotion: Week 1
We will do a Standard On-Air Giveaway Promotion to announce the concert. As a standard
giveaway, you will receive:
– (60) live on-air mentions*
Weekend On-Air Ticket/Sponsor premium Giveaway Promotion: Week 2
We will do a Weekend Giveaway Promotion during the slated weekend dates starting at
3PM, Friday to Sunday. As a Weekend Giveaway feature, the concert will receive:
– (60) recorded promos per weekend*
– (250) live on-air mentions per weekend*
Weekday On-Air Ticket/Sponsor premium Giveaway Promotion: Week 2-6
We will do an on-air ticket/Sponsor Premium giveaway promotion starting at Monday to
Friday afternoon during the promotional period week 2-6 leading up to respective tour dates.
As a Weekday Giveaway feature, the concert will receive:
– (60) recorded promos per week (300 total)*
– (250) live on-air mentions per week (1,250 total)*
Baktu Entertainment to provide 15 pairs (30 total) of tickets and or Sponsor Premiums to exe -
cute the radio promotions for ZION Concert.
TOTAL PROMOTIONAL VALUE PROVIDED BY ALL 4 STATIONS EXCEEDS: $60,100 *
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6. TOUR CITIES AND VENUE’S
Shows will be in the window October/November, 2011
NEW YORK CITY - Terminal 5
610 West 56th Street
New York, NY 10019-3512
(212) 582-6600
http://www.terminal5nyc.com/
Capacity: 3,000
VIP: 30
Los Angeles, CA - The Greek Theatre
2700 North Vermont Ave.
Los Angeles, CA 90027
Tel: 323-665-5857
http://www.greektheatrela.com
Capacity: 5,801
VIP: 30
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7. THE OFFICIAL IN STORE PROMOTIONS
AND MEDIA DAY
The LIVE @ Best Buy program will again be a stage for our featured artist to engage the
community through Best Buy stores. Additionally a full media day will be hosted at the in
store for local and regional media credentials and new media influencers. The Instore
and media day will be 1 day before actual show dates in New York and Los Angeles. The
instore performance will include 4 acoustic songs and signings of albums and tour mer-
chandise. Official concert series sponsors and partners will have some level of visibility
at instore locations. Concert Box Office to be present at each instore location.
Our relationship with Best Buy allows us to submit products associated with our featured
artist for sale or trial at instores. Subject to approval by Best Buy corporate. Select
appearances will be available for streaming on the liveatbestbuy.com to a global audi-
ence once the concert series has commenced.
LIVE PPV STREAMING
ZION and yardreel.com are teaming up to bring you live PPV webcasts of a ZION perform-
ance, plus additional stage performances to be announced!
In addition to full set performances, we’ll bring to you behind-the-scenes video of back-
stage, Life on the road, and all of the other concert features that make this event unique.
DVD / NETFLIX
Grab a VIP pass to the ZION experience. Stephen and Matisyahu continues to carry their
message of hope, unity, love and togetherness and invites you inside their personal world
for the captivating experience.
This will be the first DVD of its kind featuring the pair together and you’ll have them in your
living room — Secure your VIP pass to a once-in-a-lifetime experience with ZION. Get
ready to be captivated by the reggae icons onstage, and take an intimate look at what
their lives are like offstage and behind the scenes.
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8. SPONSORSHIP OPPORTUNITIES
PRESENTING SPONSOR - $40,000
ENTITLEMENTS
• Banner Placement (not exceeding 20 sq ft)
• Product Distribution
• Product Display
• Marketing Material Distribution
• Mentions on Stage Microphone
PRE EVENT
• “<Company> Presents.....” on all promo materials
• Company logo on all backside bottom of all promo materials
- Fliers - 5k/ city
- Posters - 500/ city
- Tickets
- Free Publications (ex. LA Weekly, Ventura Times)
• “Presented by...” added to online banners on the following websites:
- Facebook - Artist page and Feed Banner > Unlimited hits per month
- Twitter- Artist page and Feed Banner > Unlimited hits per month
- Google Ads - Unlimited hits per month
- PubDistrict.com > 10 million hits per month
- acropolisRPM.com > 3 million hits per month
- gotvape.com > 15 million hits per month
- Reggaeville.com > 3 hits per month
Fliers posted to above Websites
PERKS
• 10 VIP Tickets / 7 General Admission - Per show
• Additional General Admission tickets purchase price fixed at $20
NOTE: All displayed banners, products, materials, printed or distributed, are subject to approval.
VIP ROOM SPONSOR - $20,000
ENTITLEMENTS
• “VIP Room Sponsored by....” on all VIP materials
• “<Company> Presents.....” on all promo materials
• Company logo on all backside bottom of all promo materials
- Fliers - 5k/ city
- Posters - 500/ city
- Tickets
- Free Publications (ex. LA Weekly, Ventura Times)
• “VIP Room Sponsored by....” added to online banners on the following websites:
- Facebook - Artist page and Feed Banner > Unlimited hits per month
- Twitter- Artist page and Feed Banner > Unlimited hits per month
- Google Ads - Unlimited hits per month
PERKS
• 5 VIP Tickets / 4 General Admission - Per show
• Additional General Admission tickets purchase price fixed at $20
BAKTU ENTERTAINMENT
Kristopher DaCosta
Shemiah Hohn
dacostakris@gmail.com
shemrock14@gmail.com
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(818) 274-9964 OR (876) 871-2802
(718) 715-3765

9. STEPHEN MARLEY BIOGRAPHY CONTINUED
Also unsurprising was the widespread critical dim” and has been an invaluable mentor in
acclaim that accompanied “Mind Control’s” Damian’s dramatic transformation from an inexpe-
release: Interview Magazine called it “a quiet rienced teenaged hopeful into a confident global
masterpiece, easily the best effort from a Marley adult hit-making artist.
progeny” while Entertainment Weekly hailed it as
“the best Marley album in a generation.” “Mind The first project that brought Stephen’s produc-
Control” was bestowed with the Best Reggae tion capabilities widespread attention was “Chant
Album Grammy in 2008 while its unplugged ver- Down Babylon”, where he audaciously manipulat-
sion “Mind Control-Acoustic” was similarly hon- ed his father’s original vocal out-takes from the
ored in 2010, increasing Stephen’s Grammy Award 1970s Island Records’ sessions, splicing them into
total, earned from his various roles on assorted duets with hip-hop and R&B artists, while updat-
Marley family projects, to seven, a record-setting ing the Wailers’ richly textured one-drop rhythms
number for a Jamaican artist. with an assortment of samples, loops and over-
dubs. The results ranged from the late Guru’s
Attaining such mastery didn’t happen overnight heartfelt take on “Johnny Was” to Busta Rhymes’
and Stephen is gratified by the time it has taken. “I street version of the reverential “Rasta Man
believe in struggling to attain greatness and it has Chant” to Aerosmith’s Steven Tyler and Joe
taken a lot of sacrifice to get these things,” he Perry’s hard rocking raucousness on “Roots Rock
explains. “Its like exercise, you can’t just get fit Reggae”. “Chant Down Babylon” achieved its
you really have to work at it. It is the same thing objective of bringing Bob’s music to a new gener-
with music, if it come easy, it is going to go easy so ation of fans, earned a Grammy nomination, was
we really appreciate the years, the time that it certified Gold by the Recording Industry
takes, the time that we put into it; what comes out Association of America and has sold more than
of it, I don’t take that for granted either.” one million copies worldwide.
The second son of Bob and Rita Marley, Stephen Stephen’s hip-hop infused dancehall beats were
was born on April 20, 1972; he began his career as far more fluid and complex on Damian’s 2001
a precocious six-year old singing, dancing and album “Half Way Tree” (Ghetto Youths/Motown)
playing percussion with his siblings in the group with spectacular growth displayed by both the
The Melody Makers whose first single “Children producer and the artist. Stephen demonstrated
Playing In The Streets” was produced by their equal dexterity in creating rugged roots reggae
father in 1979 and released on Tuff Gong, the label rhythms, which supported the well-crafted, sub-
founded by Bob in the late 60s. Just like his older stantial lyrics and the seamlessness of Damian’s
brother Ziggy, Stephen acquired his initial studio vocal flow. “Half Way Tree” yielded several hits in
skills by watching his father. While still a teenager Jamaica, and internationally, including “More
he assisted in the production of The Melody Justice” and “It Was Written” (featuring
Makers’ albums including their three Best Reggae Capleton) and won the 2002 Grammy for Best
Album Grammy winners “Conscious Party” (Virgin Reggae album.
Records, 1989) “One Bright Day” (Virgin Records,
1990) and “Fallen Is Babylon” (Elektra Stephen produced and contributed vocals to
Entertainment, 1998). In 1993 Ziggy and Stephen Damian’s single “Welcome To Jamrock”, the
founded Ghetto Youths International as a means of biggest reggae song of 2005. Anchored in a blis-
controlling their own music and helping upcoming tering bass-line courtesy of Robbie Shakespeare,
artists. Stephen’s earliest solo production efforts sampled from a 1985 hit by Ini Kamoze, “World a
for Ghetto Youths International includes his late Reggae Music”, “Welcome To Jamrock’s” haunt-
grandmother’s (Cedella Booker) album “My Altar”, ing, gritty portrayal of Jamaica became an anthem
followed in 1995 by the Ziggy Marley and The throughout the island and on urban radio all over
Melody Makers single “Works To Do” and America. Stephen was nearly finished with “Mind
younger brother Damian’s “10,000 Chariots”. Both Control” at the time of “Jamrock’s” release but to
singles hit the Jamaican charts and generated maximize the momentum of the hit single within
much excitement surrounding Stephen’s burgeon- the international marketplace, the completion of
ing production expertise. Damian’s third album now took precedence on his
production schedule. Released in September
In 1996 Damian released his debut album “Mr. 2005, “Welcome To Jamrock” (Tuff Gong/Ghetto
Marley”, on the Ghetto Youths imprint, with distri- Youths/Universal Republic) entered the Billboard
bution in the U.S. by Tuff Gong/Lightyear. Stephen Top 200 Albums Chart at No. 7, a record setting
played several instruments and wrote most of the opening week for a reggae artist; it was certified
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songs in addition to producing “Mr. Marley”. He Gold and won the 2006 Reggae Album Grammy
also taught his younger brother how to ride a “rid- while the single was honored for the Best

10. Alternative Hip Hop performance, another first for a marily steered the album’s production but Stephen
Jamaican artist. played what both Marleys describe as a “big broth-
er role”. “Well, that means I am the teacher but
Meanwhile, the success of “Welcome to Jamrock” Damian is his own man, so basically if I hear some-
increased the anticipation surrounding the release thing, that don’t sound too right, I would say that
of Stephen’s solo effort and when “Mind Control” have to change,” Stephen offered regarding his
finally arrived; it merited more attention than any involvement with “Relatives”. “It was just being his
Marley family member’s album in recent memory. bigger brother and guiding him same way.”
Recorded at the Marley Music studio in Kingston
and the Marley’s Lions Den studio in Miami, Mind While Stephen has built a formidable reputation
Control’s organic blend of eclectic elements defied handily navigating between genres, his second
categorization, surprising many listeners who album, Revelation Part 1 : The Root of Life due for
exclusively associate the Marley name with reggae. release May 24, 2011, marks a return to roots reg-
“Mind Control is an enlightening album, it is an gae, because “that is just the way the songs came
uplifting album for your thought and for your spirit,” out of me,” he explained. “Having to tour and having
said Stephen, reflecting on his debut. “To me it is a been out there for the past three years, I have been
balanced record because you have some social writing a lot of new material and to me and to the
messages in there, some spiritual messages and people around me, this album is very strong, with
some personal messages so there is something some very strong political songs. I wasn’t as excit-
there for everyone.” ed about “Mind Control” as I am about this album,”
Stephen enthused. “We didn’t plan it, it just came
In early 2010 Stephen contributed vocals to two together naturally and sometimes things just work
tracks on Damian Marley and Nas’ lauded album out better that way.” In October of 2011, Stephen
“Distant Relatives” (Ghetto Youths/Universal Marley plans to release a follow-up to the Root of
Republic/Island Def Jam), the hard hitting Life entitled, Revelation Part 2: The Fruit of Life,
“Leaders” and the devotional “In His Own Words” which will lean towards more of what Marley
and produced a third track, “Patience”. Damian pri- describes as an “eclectic feel”.
MATISYAHU BIOGRAPHY CONTINUED
The live version of the song King without at Crown, broke into the Modern Rock Top 10 in 2006. The accom-
panying video and album, Youth, produced by Bill Laswell, were released on March 7, 2006. On March 16,
Youth was Billboard magazine’s number-one Digital Album. In 2006, he appeared once again at Bonnaroo,
this time performing a solo set.
In spring 2006, right before the release of Youth, he cut ties with his managers at JDub Records. JDub man-
aged his act, but was not his record label.
At the 2007 Slamdance film festival, the film Unsettled, in which Matisyahu appears, won the Grand Jury
Prize for Best Documentary Feature. While attending the festival, he performed in an impromptu concert at
the Park City Film Music Festival in Park City, Utah. In the summer of 2007 he joined 311 on their Summer
Unity Tour. He also performed in the 2008 documentary Call + Response.
His third studio album, Light was released on August 25, 2009, along with the live EP Live at Twist and Shout.
From July 10 to July 30, 2010, Matisyahu supported Sublime with Rome on their US tour.
In November 2009, NBC used Matisyahu’s song “One Day” as background music for their advertisement of
the Olympic games. This stirred up speculation that “One Day” may become the theme song for the 2010
Olympics. However, it remained only NBC’s top pick, and was not announced to be the theme song.
On August 2, 2010, Matisyahu revealed to OC Weekly that he has been writing new songs for his next album,
which should be recorded in a couple weeks.
On November 26, 2010, Matisyahu released a special edition Record Store Day Black Friday 7” Vinyl called,
Two for independent record stores.
Matisyahu recorded the Sephardic music-influenced hip hop song “Two Child One Drop” for the Sephardic
Music Festival Vol. 1 compilation album released by Shemspeed, alongside artists such as Hasidic rapper ,
Israeli hip-hop group Hadag Nahash, and psychedelic rock/Sephardic fusion group Pharaoh’s Daughter.
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On August 18, 2010, Matisyahu returned to Stubb’s in Austin, Texas for another live recording for Live at
Stubb’s, Vol. 2. The album was released on February 1, 2011.