3. What
PRODUCT
MIX
should
Hen
House
Linens
offer?
Can
innova6ve
PROMOTIONS
increase
sales?
How
can
Hen
House
Linens
increase
sales
through
effec6ve
marke6ng?
4. Product
Mix
1
2
Do
people
like
the
solids
and
pa@erns
that
Hen
House
currently
offers?
How
do
customers
use
table
linens?
4
5. PromoHons
1
2
Can
Hen
House
Linens
implement
a
referral
program
to
increase
sales?
Would
creaHng
user
generated
content
campaigns
increase
sales?
5
6. INTRODUCE
IMPROVE
IMPLEMENT
Introduce
solids
without
ruffles
to
the
product
line
Improve
seasonal
selec6ons
by
adding
holiday-‐specific
paDerns
Implement
a
referral
program
to
acquire
new
customers
Hen
House
Linens
should
adopt
the
3
I’s
approach
to
grow
sales
6
7. INTRODUCE
IMPROVE
IMPLEMENT
7
Introduce
solids
without
ruffles
to
the
product
line
8. 103
customers
like
mixing
solids
and
paDerns
vs.
72
that
like
mixing
paDerns
with
paDerns
Customers
like
mixing
solids
and
paDerns
Source:
Qualtrics
Customer
Survey
"Customers
are
much
more
willing
to
mix
a
pa@ern
on
top
of
a
solid
or
neutral“
Sales
Associate,
PoDery
Barn
“I
would
suggest
adding
solids
to
the
product
line
and
that
the
paDern
on
paDern
can
be
overwhelming,”
Homemaker
“Neutral
or
solid
linens
typically
sell
more
oRen
compared
to
paDerned
linens,”
Sales
Associate,
Southern
Season
8
5
12
103
17
28
72
0
20
40
60
80
100
120
Dislike
Indifferent
Like
Mixing
solids
and
pa@erns
(n=120)
Mixing
pa@erns
with
pa@erns
(n=117)
9. CompeHtors
offer
solids
and
paDerns
Po@ery
Barn
Crate
&
Barrel
Compe6tors
offer
a
larger
variety
of
solids
in
bold
and
neutral
colors
Source:
Compe6tor
Websites
9
6
out
of
8
compeHtors
we
researched
offered
solid
linen
products
“Oen
customers
looking
for
a
base
table
linen
set
look
for
neutral
or
solid
linens,”
Sales
Associate
at
PoDery
Barn
“Neutrals
or
solids
make
it
easier
to
mix
and
match,
change
out
centerpieces
and
redecorate
a
room,”
Sales
Associate
at
Crate
&
Barrel
West
Elm
Juliska
Bed
Bath
&
Beyond
Ballard
Design
Po@ery
Barn
Crate
&
Barrel
Pomegranate
Pehr
10. Introduced
Solids
with
Ruffles
in
Fall
2014
Source:
Hen
House
Linens
Website≈
10
Hen
House
Linens
is
headed
in
the
right
direcHon
with
the
Mallory
Co@age
CollecHon
11. More
customers
do
not
like
ruffles
than
do
Source:
Qualtrics
Customer
Survey
11
Dislike
59%
Indifferent
27%
Like
14%
(n=111)
“The
solids
with
ruffles
may
seem
too
Southern
and
not
appeal
to
women
outside
of
the
South”
-‐Homemaker
Only
14%
of
respondents
like
ruffles
Offer
solids
without
ruffles
to
the
product
line
so
customers
can
layer,
mix
and
match
table
linens
13. Linen
shoppers
want
holiday
pa@erns
"Younger
couples
oen
look
for
holiday
themed
opHons“
Sales
Associate,
Crate
&
Barrel
“Southern
Living
will
be
full
of
table
linens
for
the
holidays“
Marke6ng
Fellow,
Southern
Living
“For
holiday
linens,
customers
look
for
classic
looks
combined
with
a
differenHaHng
factor“
Sales
Associate,
PoDery
Barn
“During
the
holiday
season,
I
use
linens
with
seasonal
prints“
House
Mother,
ADPi
Source:
Team
Interviews
13
14. Holiday
prints
are
present
and
featured
on
compe6tor
websites
Compe6tors
feature
holiday
products
Source:
Compe6tor
Websites
14
15
out
of
18
compeHtors
feature
holiday-‐specific
pa@erns
15. The
most
popular
Holiday
is
Christmas,
followed
by
Thanksgiving
Percent
of
‘Holiday
Only’
customers
usage
by
holiday
Source:
Qualtrics
Customer
Survey
15
13%
25%
40%
65%
78%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Halloween
Other
Easter
Thanksgiving
Christmas
16. Strengthen
holiday
presence
by
developing
holiday
line
1.
Develop
Holiday
Items
Source:
Hen
House
Linens
Website
16
2.
Reflect
Items
in
PromoHons
17. INTRODUCE
IMPROVE
IMPLEMENT
17
Implement
a
referral
program
to
acquire
new
customers
18. 65%
of
new
business
comes
from
referrals
77%
of
consumers
are
more
likely
to
buy
a
new
product
when
learning
about
it
from
family
or
friends
Referred
customers
are
about
25%
more
profitable
per
year
than
their
non-‐referred
counterparts
Source:
hDps://symphonycommerce.com/blog/turn-‐loyal-‐customers-‐into-‐a-‐referral-‐engine/
,
Google
images
Referred
customers
add
value
to
businesses
18
19. 53%
of
Hen
House
Linens
customers
have
par6cipated
in
at
least
1
referral
program
Customer
Par6cipa6on
in
Referral
Programs
“I
have
parHcipated
in
referral
programs
when
incenHvized
by
discounts
or
free
gis“
-‐Customer
No
47%
Yes
53%
Source:
Qualtrics
Customer
Survey
19
Your
customers
are
likely
to
try
a
referral
program
N=115
20. 1st
Choice
Customers
would
be
best
incen6vized
with
30%
off
their
next
purchase
Source:
Qualtrics
Customer
Survey
20
2nd
3rd
4th
21. 21
How
It
Works
Share
a
personalized
URL
with
friends
Your
friends
become
new
Hen
House
Linens
customers
You
get
30%
off
your
purchase
the
first
Hme
a
friend
places
an
order
The
best
things
in
life
are
shared
I
N
V
I
T
E
F
R
I
E
N
D
S,
G
E
T
3
0
%
O
F
F
Source:
Team
Analysis
22. New
Customers
Are
Acquired
Current
Customers
Make
More
Purchases
A
referral
program
would
help
grow
sales
Sales
increase
exponen6ally
Source:
Team
Analysis
22
23. INTRODUCE
IMPROVE
IMPLEMENT
Introduce
solids
without
ruffles
to
the
product
line
Improve
seasonal
selec6ons
by
adding
holiday-‐specific
paDerns
Implement
a
referral
program
to
acquire
new
customers
Hen
House
Linens
should
adopt
the
3
I’s
approach
to
grow
sales
23
27. 80%
of
customers
prefer
or
strongly
prefer
mixing
solids
and
paDerns.
"Customers
are
much
more
willing
to
mix
a
pa@ern
on
top
of
a
solid
or
neutral“
Sales
Associate,
PoDery
Barn
“I
would
suggest
adding
solids
to
the
product
line
and
that
the
paDern
on
paDern
can
be
overwhelming,”
Homemaker
“Neutral
linens
typically
sell
more
oRen
compared
to
paDerned
linens,”
Sales
Associate,
Southern
Season
0
20
40
60
80
100
120
140
160
180
200
Bold
solids
Bold
paDerns
Mixing
solids
and
paDerns
Mixing
paDerns
with
paDerns
Mixing
solids
with
solids
Ruffles
Other
Strongly
Avoid
Avoid
Indifferent
Prefer
Strongly
Prefer
Style
Preferences
Source:
Qualtrics
Customer
Survey
&
Interviews
27
28. Solids
Table
Linens
Secondary
Research
“The
quickest
everyday
table
sepng
starts
with
a
casual
tablecloth
in
a
solid
or
seasonal
paDern
with
coordina6ng
napkins.
We
also
suggest
layering
in
woven
fiber
placemats
to
add
natural
texture.”
–
Crate
&
Barrel
Source:
hDp://www.crateandbarrel.com/Resource-‐Guide/Table-‐Linens.aspx
28
29. Solids
Table
Linens
Secondary
Research
• The
first
purchase.
A
solid-‐color
tablecloth
is
suggested
for
the
first
purchase,
one
that
matches
the
dinnerware
or
accents
the
dinnerware
in
a
contras6ng
color.
• Color
mixing.
Add
a
light-‐hearted
touch
to
dining
with
a
colorful
mix
of
tablecloths
and
napkins,
in
complimentary
hues
and
intensi6es.
Source:
hDp://www.e6queDescholar.com/dining_e6queDe/table_sepng/table_linens/tablecloth.html
29
31. The
home
page
consists
of
Crate
&
Barrel
holiday
items
Compe6tor
Website:
Crate
&
Barrel
Source:
hDp://www.crateandbarrel.com/dining-‐and-‐entertaining/table-‐linens/
31
32. The
first
items
listed
are
Pomegranate’s
holiday
items
Compe6tor
Website:
Pomegranate
Source:
hDp://pomegranateinc.com/collec6ons
32
33. Product
&
PromoHon
Survey
0
1
2
3
4
5
6
7
8
9
None
LiDle
Some
A
Lot
To
what
extent
do
the
products
fit
with
the
images
Source:
Single
Ques6on
Survey
33
N=
16
35. 26%
of
respondents
saw
referral
marke6ng
as
an
effec6ve
digital
marke6ng
channel
56%
37%
32%
26%
13%
12%
8%
7%
6%
4%
0%
10%
20%
30%
40%
50%
60%
Email
marke6ng
Social
network
marke6ng
Content
marke6ng
Referral
marke6ng
Search
engine
op6miza6on
Display
ads
Mobile
ads
Digital
video
ads
Affiliate
marke6ng
Paid
search
Share
of
respondents
Most
effecHve
digital
markeHng
channels
for
customer
retenHon
in
the
US
in
Q2
2014
Marke6ng
Research
Source:
hDp://www.sta6sta.com.libproxy.lib.unc.edu/sta6s6cs/316104/effec6ve-‐digital-‐marke6ng-‐
channels-‐customer-‐reten6on-‐usa
35
36. Rue
La
La
offers
customers
a
$10
credit
when
the
referred
customer
makes
their
first
purchase
Referrals
Research:
Rue
La
La
Source:
hDps://www.ruelala.com/
36
37. Dropbox
increased
users
from
100,000
to
over
4
million
in
just
15
months
with
the
launch
of
their
dual
referral
program
According
to
founder
and
CEO
Drew
Houston,
referrals
increased
signups
by
60%
permanently.
Referrals
Research:
Dropbox
Source:
hDp://blog.referralcandy.com/2014/01/21/referrals-‐built-‐dropbox-‐empire/
37
38. 53%
of
Hen
House
Linens
customers
have
par6cipated
in
at
least
1
referral
program
47%
14%
30%
5%
4%
None
1
Between
2
and
5
Between
6
and
10
More
than
10
Number
of
Referral
Programs
Respondents
Have
ParHcipated
In
Referral
Program
Par6cipa6on
“I
have
parHcipated
in
referral
programs
when
incenHvized
by
discounts
or
free
gis“
-‐Customer
Source:
Qualtrics
Customer
Survey
38
39. Key
Ar6cle:
Turn
Loyal
Customers
Into
A
Referral
Engine
“The
best
and
greatest
companies
actually
use
their
customers
to
bring
in
new
customers.
These
brands
deliver
an
amazing
experience
to
their
customers
across
the
en6re
lifecycle,
so
the
customer
ends
up
referring
more
customers.
That
is
the
most
powerful
way
to
grow
a
brand,
and
it
is
also
why
the
most
cost
effec6ve
way
to
grow
a
brand
is
to
service
your
exis6ng
customers.”
Effec6ve
referral
marke6ng
leads
to
lower
customer
acquisi6on
costs,
faster
growth,
higher
profits
and
a
reduced
reliance
on
paid
adver6sing.
Source:
hDps://symphonycommerce.com/blog/turn-‐loyal-‐customers-‐into-‐a-‐referral-‐engine/
39
41. Hen
House
Linens
has
a
$3.9B
total
addressable
market.
4.7
3.9
1.8
1.2
1.2
0.5
0
1
2
3
4
5
Bedroom
linens
Kitchen
&
dining
room
linens
Window
coverings
Curtains
and
draperies
Bathroom
linens
Slipcovers
and
decora6ve
pillows
in
($)
billion
hDp://www.sta6sta.com/sta6s6cs/255515/us-‐consumer-‐expenditure-‐on-‐home-‐
tex6les-‐by-‐category/
Kitchen
&
Dining
Room
Linens
Market
Size
Source:
hDp://www.sta6sta.com/sta6s6cs/255515/us-‐consumer-‐expenditure-‐on-‐home-‐tex6les-‐by-‐category/
41
42. 32
Females
36
Males
Friends
&
Family
Survey
Demographics
35%
47%
1%
12%
4%
Under
20
21-‐30
31-‐40
41-‐50
51-‐60
Over
60
n
=
68
Source:
Qualtrics
Customer
Survey
42
43. 5%
19%
28%
30%
18%
Under
20
21-‐30
31-‐40
41-‐50
51-‐60
60+
167
Females
1
Male
Customer
Survey
Demographics
n
=
168
Source:
Qualtrics
Customer
Survey
43
44. • Other
compe6tors:
• Compe6tors
include
big
box
stores
that
carry
linens,
such
as
PoDery
Barn
and
Bed
Bath
and
Beyond
• Chief
compe6tors:
Compe6tors
44
47. Stores
Visits:
• Lake
Norman,
NC:
– Difficult
to
locate
Hen
House
Linens
items
in
store
– Store
owner
was
not
familiar
with
brand
• Dewey’s
Bakery,
NC:
“I
have
personally
owned
an
apron
for
over
a
year,
and
the
colors
remain
vibrant
aer
washing
because
it
is
a
high
quality
product,”
Sales
Associate,
Dewey’s
Bakery
47
48. Store
Visits:
• A
Southern
Season,
Chapel
Hill
NC:
spoke
with
Liz
and
BeDy,
both
Sales
Associates
– Hen
House
Linens
products
are
made
out
of
a
lighter
material,
machine
wash
friendly
and
on
the
casual
side
– Neutral
linens
sold
more
oen
compared
to
paDerned
op6ons
– Hen
House
Linens
did
have
a
high
purchase
rate
but
recommended
offering
more
solids
or
neutral
paDerns
– Said
customer
age
group
(she
guessed
40-‐55)
aren’t
used
to
purchasing
home
goods
online
and
may
want
to
go
to
brick
and
mortar
stores
to
compare
and
physically
see
the
products
themselves
– Said
that
Hen
House
Linens
has
a
niche
customer
following
48
49. Store
Visits:
• The
Teacher
Box,
Gastonia
NC:
Spoke
with
Liz,
Owner
– Customers
experiment
with
other
linens
that
have
more
color
and
design
aer
they
buy
a
good
base
linen
set
that
they
likely
use
every
day
(neutral
color
scheme
and
said
Pomegranate
was
a
good
example)
– Linens
with
a
variety
of
textures
are
popular
for
layering
– Hen
House
Linens
customers
are
customers
who
like
to
change
or
rotate
linens
throughout
the
year
– Main
selling
point
for
Hen
House
Linens
is
that
they
are
durable
and
will
last
for
a
long
6me
49
50. Industry
Experts
• PoDery
Barn:
Spoke
with
Tammy,
Sales
Associate
– Best
selling
placemat
is
a
beige/
neutral
color
– Placing
a
paDern
on
top
of
a
paDern
may
be
overwhelming
and
that
customers
oen
have
a
hard
6me
visualizing
it
without
physically
seeing
how
it
looks
in
stores
– Customers
are
much
more
willing
to
do
a
paDern
on
top
of
a
solid
or
neutral
– Variety
of
texture
is
important
to
customers
as
layering
has
become
popular
with
linens
(want
to
layer
with
different
textures
and
not
all
the
same
material
or
texture)
– Offered
extensive
Holiday
linen
collec6on
that
sales
associate
described
as
“classic
looking”
50
51. Industry
Experts
• Crate
&
Barrel:
spoke
with
Laurie,
Sales
Associate
– Saw
that
more
people
tend
to
purchase
neutrals/solids
to
make
it
easier
to
change
out
center
pieces
and
redecorate
a
room
– Said
that
there
are
two
types
of
linen
customers-‐
the
customer
that
uses
linens
every
day
and
the
customer
that
uses
linens
for
entertaining
– Said
that
oen
customers
are
brides
looking
for
a
beginning
set
of
neutral
like
linens
and
experienced
customers
look
to
change
out
their
table
linens
– The
store
oen
stocks
the
same
base
solids/neutrals
every
year
but
completely
changes
out
paDerned
linens
– When
looking
at
the
linen
display
in
store,
there
was
a
mul6tude
of
seasonal
linen
op6ons
ranging
from
mainly
solids
(red,
gold
and
green)
with
liDle
addi6onal
design
to
linens
that
have
Christmas
trees
– Said
younger
couples
are
oen
looking
for
Holiday
themed
linen
op6ons
51
52. Industry
Experts:
• Ellen
Buoyer,
Interior
Designer:
– Liked
product
mix,
especially
the
runners
– Uses
placemats
everyday
but
only
linen
napkins
when
entertaining
– Thought
the
pricing
of
Hen
House
Linens
was
very
agreeable
• Cameo
Edwards,
Founder
of
Migrate
Media:
52
53. Customer
Interview
• A
Southern
Season:
Spoke
with
Kirkland
and
Mike
who
was
a
couple
in
late
20s
• Said
that
Hen
House
Linens
offers
bolder
colors
and
paDerns
than
other
compe6tors
• Preferred
bold
versus
neutral
table
linens
but
said
they
could
see
how
neutral
colors
could
resonate
with
a
wider
range
of
customers
• Said
they
were
more
likely
to
purchase
paper
napkins
and
use
linens
for
special
occasions
• Recommended
to
visually
pair
paDerned
pieces
online
to
show
customers
how
to
pair
linens
since
some
customers
may
be
hesitant
to
purchase
online
due
to
not
being
able
to
see
the
bigger
picture
of
the
product
and
what
the
en6re
place
sepng
would
look
like
53
54. Insight
from
Homemakers
• Helen
Kang:
– Hen
House
Linens
gives
a
southern,
homey
and
hospital
feel
– The
linens
would
fit
well
in
a
country
or
Nantucket
type
of
home
• Kathy
Busby:
– Uses
6-‐8
sets
of
placemats
for
various
occasions
including
everyday,
outdoor,
4th
of
July,
Christmas,
etc.
– Doesn’t
use
tablecloths
unless
rented
for
par6es
– Uses
throwaway
napkins
for
everyday
use
and
reusable
napkins
for
entertaining
– Said
that
she
is
not
concerned
with
the
brand
on
table
linens
as
long
as
she
liked
the
look
and
would
not
hesitate
to
purchase
online
if
she
was
confident
in
the
color
54
55. Insight
from
Homemakers
• Victoria
Beyer
(UNC
Adpi’s
House
Mother):
– “I
like
all
of
the
zig
zag
and
stripes
that
are
popular
right
now,
I
just
don’t
know
how
to
mix
paDerns
together.”
• Jamie
Hill:
– I
like
the
product
line,
especially
the
colors
and
paDerns
and
the
way
you
can
mix
and
match
items
– I
would
suggest
adding
some
solid
colors
to
the
product
line
– I
would
associate
casual
and
southern
to
the
product
– If
you
are
not
from
the
south,
the
product
and
company
may
seem
too
southern
and
not
necessarily
appeal
to
a
broad
range
of
women
outside
of
the
south
– Adding
paper
op6ons
may
draw
in
customers
who
are
hesitant
to
use
linens
55
56. Insight
from
Friends
• Rachel
Glock
(College
Female):
– Thinks
that
her
demographic
would
tend
to
like
these
products
– These
products
have
a
light
and
informal
feel
– Said
promo6ons
would
drive
her
to
make
small
purchases
on
the
website
– Really
likes
the
blog
as
a
marke6ng
channel
and
thought
that
this
was
a
good
way
to
show
how
the
product
influences
every
day
life
56
57. • How
they
work
– Promo6ons
are
adver6sed
in
the
direct
email,
as
a
slide
on
the
website,
and
as
a
post
on
Facebook
and
Instagram
– Direct
emails
go
to
email
campaign
list
(2900
emails
collected
through
ordering
from
website
or
signing
up
for
newsleDer)
– Of
those
2900,
only
about
500-‐800
open
the
emails
(open
rate
of
approx.
30%)
– Get
less
than
1%
responding
to
promos,
but
orders
add
up
to
25%
of
web
orders
• Email
Analysis
– Show
the
products
of
the
holiday/season
in
use
and
has
a
call
to
ac6on
ex.
Pick
up
a
tablecloth
perfect
for
the
season’s
first
BBQ…)
– Email
has
direct
links
to
specific
parts
of
the
website
• Recent
PromoHons
– Dog
Days
(15%
off
tablecloths)
– Memorial
Day
(free
shipping)
– End
of
summer
bash
(15%
off)
– July
4th
(20%
off)
– Made
for
everyday
(15%
off)
– Easter
(25%
off
DNs)
– Valen6ne’s
Day
(free
shipping)
• PromoHon
Analysis
Hen
House
Linens
Current
Promo6ons
58. User-‐generated
content
is
taking
off
with
the
rise
of
mobile
and
social
pla}orms.
92%
of
consumers
around
the
world
say
they
trust
earned
media
above
all
other
forms
of
adver6sing.
-‐Nielsen
Over
65%
of
consumers
are
seeking
out
some
sort
of
user
generated
content
before
making
a
purchase.
-‐Elon
University
Study
Successful
UGC’s
on
Instagram
must
have
tac}ul
verbiage
and
instruc6ons,
and
incen6ves
for
par6cipa6on.
UGC
Research
59. UGC
campaigns
help
build
a
following
on
social
media
and
increase
brand
and
product
recogni6on
and
awareness.
Burberry
created
a
website
where
exis6ng
customers
could
share
photos
of
themselves
wearing
their
Burberry
trench
coats,
giving
them
‘15
minutes
of
fame’
as
models
on
the
site,
and
allowing
other
customers
to
admire
their
sense
of
style.
Results:
Twi@er
followers
increased
to
1
million,
revenue
doubled,
and
stock
growth
reached
over
300%.
Dunkin
Donuts
encouraged
Facebook
fans
to
upload
a
photo
of
themselves
with
a
CoolaDa
beverage
to
be
entered
into
a
daily
giveaway.
DD
followed
the
simple
process
“Grab
it,
Snap
it,
Post
it,
Win
it”.
Results:
Built
up
social
network
following,
increased
brand
and
product
recogniHon
with
the
mass
of
Coola@a-‐related
images
flying
around
web,
and
increased
brand
and
product
awareness.
Burberry
–
“Art
of
the
Trench”
Dunkin
Donuts
–
“Keep
It
Coola@a”
UGC
Research
60. Par6cipants
upload
a
photo
of
their
baby
in
the
cloth
AMP
diapers
and
include
a
contest
specific
hashtag.
A
winner
is
chosen
every
month
and
the
winner
receives
2
cloth
diapers.
AMP
Diapers
photo
contest
• Lots
of
real,
authen6c
UGC
of
their
product
in
use
• Easy
to
enter
contest
through
Instagram
• Prize
is
brand
related
–
it
is
their
product
• Contest
graphic
easily
shows
par6cipants
what
they
need
to
do
to
enter
• Prize
offering
could
be
increased
to
get
more
moms
to
enter
What
they
did
well:
What
could’ve
been
be@er:
UGC
Research
61. *Awards
given
for
most
likes
on
photo,
most
crea6ve
photo,
and
randomly
selected
via
raffle
100
customers
said
they
were
Very
Unlikely
or
Unlikely
to
par6cipate
in
the
hypothe6cal
Hen
House
Linens
Photo
Contest
shown
on
the
le.
59
41
21
33
15
0
10
20
30
40
50
60
70
Very
Unlikely
Unlikely
Neutral
Somewhat
Likely
Likely
How
Likely
To
ParHcipate
in
a
contest
like
this
for
a
$50
dollar
giRcard?
UGC
Survey
Results
62. 62%
of
customers
‘Don’t
have
an
Instagram
account’
or
‘Never
use
Instagram’.
Cameo
Edwards,
Founder
• Suggested
user
generated
content
via
email
newsleDer
and
social
media
• UGC
can
enhance
customer
par6cipa6on
with
the
brand
• In
social
media
campaigns,
providing
an
example
for
customers
to
imitate
works
best
62%
2%
3%
8%
9%
16%
Never/Don't
have
account
Other
Annually
Monthly
Weekly
Daily
How
ORen
Respondents
Use
Instagram
Instagram
Usage
"The
Hen
House
Linen
customer
is
not
going
to
be
as
tech
savvy
compared
to
the
younger
customer“
-‐Sales
Associate,
A
Southern
Season