Congrats! You're being social. Now what?Managing multiple profiles can be overwhelming and more than a little intimidating. If you're not seeing any return on the time you're spending on social platforms or if you're not sure of next steps, this session is for you. You'll learn about tools that will help you minimize the amount of time you're spending on social media, while maximizing the size and engagement level of your audience. This presentation was originally created for the 2015 IAAP Georgia-Alabama Branch Event. For more business advice, best practices and time-managment tips, visit http://planyourmeetings.com. Like what you see? Subscriptions are free.

1. S O C I A L M E D I A 2 0 1 :
C O N T E N T C U R AT I O N , T I M E M A N A G E M E N T
& A U D I E N C E E N G A G E M E N T
K R I S T I C A S E Y S A N D E R S @ P Y M L I V E
V P C R E A T I V E / C H I E F S T O RY T E L L E R
P L A N Y O U R M E E T I N G S . C O M
IMAGE:MARKSMICIKLASVIAFLICKR

2. W H O I A M
• I manage programming for a
community of 100,000+
meeting and event planners
• I’m the internal person who
figures everything out from
scratch to train others.
@PYMLive #iaapbranchevent

3. W H Y I S T H I S I M P O R TA N T ?
@PYMLive #iaapbranchevent

4. L E A R N E R
O U T C O M E S
Discover time
& content
management tools.
Understand which
engagement metrics
you should track.
Identify ways to
connect & engage
with your audience.
#1 #2 #3
@PYMLive #iaapbranchevent

5. F I R S T T H I N G S F I R S T
@PYMLive #iaapbranchevent

6. D E F I N E A M I S S I O N F O R
E A C H S O C I A L P L AT F O R M .
@PYMLive #iaapbranchevent

7. R E M E M B E R …
@PYMLive #iaapbranchevent

8. L I S T E N , L I S T E N , L I S T E N
@PYMLive #iaapbranchevent
IMAGE:CAMBODIA4KIDS.ORGBETHKANTORVIAFLICKR

9. L E A R N F R O M T H E B E S T
@PYMLive #iaapbranchevent

10. H E L P,
D O N ’ T
H U R T IMAGE:THOMASGALVEZVIAFLICKR
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11. B E C O N S I S T E N T
IMAGE:DONMCCULLOUGHVIAFLICKR
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12. E D I T O R I A L C A L E N D A R S R O C K
D O W N L O A D T H I S T E M P L AT E F R O M B L O G . H O O T S U I T E . C O M
@PYMLive #iaapbranchevent

13. Y O U G O T TA A S K F O R I T
IMAGE:KATETERHAARVIAFLICKR
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14. T E S T, M E A S U R E , T W E A K
IMAGE:EVANHAMILTONVIAFLICKR
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15. T H I N G S T O
M E A S U R E
Engagement Conversions to goalAudience growth
#1 #2 #3
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16. T H I N G S T O
A N A LY Z E
Engagement Conversions to goalAudience growth
#1 #2 #3
@PYMLive #iaapbranchevent
What content or
behavior gains or
loses followers?
What’s ignored?
What’s loved? How
do they engage?
Tickets? Purchases?
Visits to website?
Newsletter signups?

17. W H AT A R E Y O U R G O A L S ?
( W H AT W I L L S U C C E S S L O O K L I K E ? )
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18. Q U E S T I O N S ?
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19. T I M E &
C O N T E N T
M A N A G E M E N T
L E T ’ S TA L K T O O L S
IMAGE:HARTWIGHKDVIAFLICKR
@PYMLive #iaapbranchevent

20. P L A C E S T O F I N D
C O N T E N T
@PYMLive #iaapbranchevent

21. twitter.com lists
news.me
nuzzel.com
@PYMLive #iaapbranchevent

22. contentgems.com
linkedin.com/pulse
medium.com
@PYMLive #iaapbranchevent

23. T I M E M A N A G E M E N T &
D I S T R I B U T I O N T O O L S
@PYMLive #iaapbranchevent

24. hootsuite.com
@PYMLive #iaapbranchevent

25. buffer.com
@PYMLive #iaapbranchevent

26. ifttt.com
@PYMLive #iaapbranchevent

27. Q U E S T I O N S ?

28. A U D I E N C E M A N A G E M E N T /
E N G A G E M E N T T O O L S
@PYMLive #iaapbranchevent

29. triberr.com
@PYMLive #iaapbranchevent

30. startafire.com
@PYMLive #iaapbranchevent

31. tweetreach.com @PYMLive #iaapbranchevent

32. Q U E S T I O N S ?
@PYMLive #iaapbranchevent

33. L E T ’ S TA L K C O N T E N T
C U R AT I O N & C R E AT I O N T O O L S
@PYMLive #iaapbranchevent

34. canva.com
@PYMLive #iaapbranchevent

35. thematic.co
@PYMLive #iaapbranchevent

36. Layout app from Instagram Picframe app
Repost & Regram app
@PYMLive #iaapbranchevent

37. storify.com
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38. youtube.com playlists
@PYMLive #iaapbranchevent

39. W H I C H T O O L S W I L L
Y O U U S E ? Q U E S T I O N S ?
kristi@planyourmeetings.com
@PYMLive #iaapbranchevent
IMAGE:SEANMACENTEEVIAFLICKR