1. CROWDFUNDING AS FINANCE MODEL
KRISTIINA PÄÄKKÖNEN COUNTRY MANAGER, FUNDEDBYME
5 September2013
@KristiinaMeme
www.fundedbyme.com

2. KRISTIINA PÄÄKKÖNEN

3. WHAT IS CROWDFUNDING?

4. WHY CROWDFUNDING?

5. SUCCESS STORY: VIRTUOUS VODKA
Money raised:
Sek1,000,140 /
€115,000
Number of
Investors: 103
Date Funded:
January 2013
Sector: Organic

6. VIRTUOUS VODKA - CONTINUED

7. Europe’s fastest-growing crowd
investment platform connecting
investors and entrepreneurs.
FUNDEDBYME

8. • Over 25,600 registered users
• Over €3million raised in
equity
• Nordics, Spain & Germany
• Cross-border investments
• 6% fee on all money raised
FUNDEDBYME

9. USER PROFILE: INVESTORS
Investments like these
allow me to take a peek at
how different companies
work and think.
– Siam Choudhury
(read blog)
…There is no marketplace
for external funding. This
makes crowdfunding a
good form of financing.
– Matti Vanhanen (read
blog)
I loved that a project with
such an amazing story…
that we could buy into the
change rather than just
hope that it’d succeed.
- Alf Rehn (read blog)

10. USER PROFILE: ENTREPRENEURS
…Find investors who
share the same values
and interests in the
environment & technology.
– Sakke Arffman,
Lastu
a global crowdfunding
round seems very
appropriate for us.
– Nina Ignatius,
Beibamboo (read blog)
Yes, the money was key,
but the bigger motivator
was getting this captive
audience.
– Claes Stenmark,
Virtuous Vodka (read blog)

11. • Short introduction to your brand
• Comprehensive business plan
• Financial information
• Active marketing and communication plan –
key to success!
Pre-Round / Open Round / Close Round
EASY TO GET STARTED

12. FINNISH BEIBAMBOO

13. AUGUST 2013: BEIBAMBOO RAISED 50K

14. MORE STORIES

15. THANK YOU!
www.FundedByMe.com
hello@fundedbyme.com
@fundedbyme
Kristiina Pääkkönen
kristiina@fundedbyme.com
@KristiinaMeme