Workshop presented at the Network for Social Work Management's Emerging Leader Institute in June 2015 which provides a high level overview of the essential components needed to develop your personal brand and how to best promote your expertise and skills This is a simple approach in taking the first steps in thinking about how you want to present yourself to the outside world to meet your career goals.

1. Personal Branding
Kristin Battista-Frazee, MSW
Yes, I know I
need to develop
my personal
brand, but how?
www.kristinbattistafrazee.com
kbfrazee@gmail.com

2. Hello My Name Is………..

3. What is Personal Brand?
Personal Brand = the tangible and
intangible qualities that make you, you.
What a person thinks when they hear
and see your name.
Branding = Act of communicating and
sharing those qualities.

4. Howard Stern
Outspoken.
Controversial.
Shock Jock.

5. Target
Expect More. Pay Less.
Cheap Chic.
Tar-jea.

6. Brand Is What Makes You. You.
Everyone has a brand,
whether you realize it or
not. You need to
cultivate and shape it.

7. Getting To
Know Yourself

8.  Strengths and Weaknesses
 Your Personality
 Passions
 Values
 Be Yourself!

9. Strengths- Strong writer, passionate,
organized, creative, strategic, capacity for
broad vision, flexible, amiable.
Weaknesses- Too flexible, can’t say no,
impatient, self-doubt creeps in, fear of
presenting in public.
Values- Balance, Courage, Learning,
Resourcefulness, Creativity

10. Elevator Pitch
 Concise and strong delivery
 Be aware of your target
audience
 Prepare in writing and
practice saying aloud

11. I dream about telling
my story.
Telling Your Story
Pros and Cons
Incorporate Your Values
Communicate Strengths

12. Tools of Telling
 Website
 Social
Media
 Blog
 Video
 Pictures
 Presenting
Keep Your Target Audience in Mind

13. Promote Your Brand
 Get Out There!
o Engage with like-minded
professionals
o Seek mentors
 Leverage Good Content
o Highlight your strengths
o Tied to your values

14. Advice:
Just Think
Before You
Tweet or Post

15. Advice:
Credibility is
Everything

16. Strike a Pose
How you look when you
enter a room makes a big
statement.

17. Your Tagline (Exercise)
Short phrase captures your personality, values and what
you will deliver.

18. My Tagline
Creative Marketing
and Storytelling to
Meet Your Mission.

19. Closing Thought
What Would You Do If You Weren’t Afraid?
Sheryl Sandberg, author of Lean In:
Women, Work, and the Will to Lead

20. Whew! Now I
know how to
develop my
personal
brand.
For questions, contact Kristin
www.kristinbattistafrazee.com
or kbfrazee@gmail.com