5. Strengths
• Technological skills
• Leading brands
• Distribution channels
• Customer loyalty/relationships
• Production Quality
• Scale
• Management
Opportunities
• Change customer tastes
• Technological advances
• Changes in government
politics
• Lower personal taxes
• Change in population age
• New distribution channels
Positive
Weaknesses
• Absence of important skills
• Weak Brands
• Poor access to distribution
• Low customer retention
• Unreliable product/service
• Sub-scale
• Management
Threats
• Changing customer base
• Closing of geographic markets
• Technological advances
• Changes in government politics
• Tax increases
• Change in population age
• New distribution channels
Negative
Internal
Factors
External
Factors
11. • It is used to track performance.
• It pushes the firm to be more inventive and
to be more concerned with the results.
• It serves as pull towards common
directions.
• It expressed in specific quantifiable terms
what is visualized in the vision and mission
statement.
14. Financial Objectives
• It focus on achieving acceptable
profitability in a company’s pursuit of
its
mission/vision,
long-term
health, and ultimate survival.
15. Strategic Market Objectives
• It focuses on the company’s intent to
sustain and improve the organization’s
competitive strength and long-term
market position through creating
customer.
16. Internal Operational Objectives
• It focus on business process that have
an impact on creating customer value
and satisfaction. Internal objectives
focus on maintaining the firm’s core
competencies.
17. 1. Innovative and Learning Objectives
2. It focus on activities that assist to
improve and build the company’s
value creating activities. It involves
increases the firm’s knowledge base
and learning best practices so the
company is continually on the cutting
edge.
19. • It is the task that serves as the fulcrum
and determining factor that separates the
planning phase and the evaluation phase.
• It addresses the idealism of the top
management based on stated strategic
objectives in light of the need to accept the
realities in the field or the place where the
strategy is to be implemented.
23. • Forming responses to changes in industry
and competitive conditions.
• Produce
sustainable
competitive
advantage.
• Build competitively valuable competencies
and capabilities.
• Uniting strategic initiatives.
• Addressing strategic issues facing the
company.
26. As a process:
• It is a discipline or
―systematic
way
of
exposing
reality
and
acting on it.‖
They
explain that ―the heart of
execution lies in three
core processes―.