2. TALYA MIRON-SHATZ, PH.D. University of Pennsylvania

3. The (missing) Human Factor in Advanced Technology Talya Miron-Shatz, Ph.D. CEO, co-founder, CureMyWay ePatient Connections – Philadelphia – September 21st, 2011

4. Talya Miron-Shatz, Phd. talya@CureMyWay.com Cure MyWay Personalized Adherence Solutions

12. Talya Miron Shatz PhD [email_address]

13. The exact way Cymbalta works in people is unknown . Watch how Cymbalta is believed to increase the activity of chemicals in the brain and spinal cord. Understanding Depression Major depressive disorder (depression) is not just a temporary mood, and it's not a sign of personal weakness. Depression is a serious medical condition with a variety of symptoms. Emotional symptoms can include sadness, loss of interest in things you once enjoyed, feelings of guilt or worthlessness, restlessness, and trouble concentrating or making decisions. Physical symptoms can include fatigue, lack of energy, and changes in weight or sleep patterns. Additional symptoms of depression may include irritability, anxiety, and thoughts of death or suicide. There are many theories about the cause of depression. One common theory is that depression is caused by an imbalance of naturally occurring substances in the brain and spinal cord.

15. Information overload anyone?

17. The Mystery of NYC’s Empire Hotel Shower: What you don’t know your clients don’t know Talya Miron Shatz PhD [email_address]

20. Internal Motivation + Inherent Reward developed by Dr. Margaret Morris, Intel Talya Miron Shatz PhD [email_address]

21. S2H: Being rewarded for offline behavior Talya Miron Shatz PhD [email_address]

22. Or for the real thing Talya Miron Shatz PhD [email_address]

24. A coherent picture of ‘the right thing’: Health scorecard ( Talya Miron-Shatz with Scott Ratzan, J&J ) Talya Miron Shatz PhD [email_address]

26. 2. Creating motivation through personalized messages Talya Miron Shatz PhD [email_address]

28. Talya Miron Shatz PhD talyam@wharton.upenn.edu

31. Talya Miron Shatz PhD [email_address]

32. 3.Addressing what really hurts the patient – go figure what this is Talya Miron Shatz PhD [email_address]