Jeff Greene, HealthEd

1. JEFF GREENE HealthEd

2. What Social Media Can Tell Us About The Patient Journey Jeff Greene, Director of Strategic Services, Social Media @healtheddigital @Jeff_Greene

3. A brief story … ©2010 HealthEd Group, Inc.

4. Measuring pharma ‘buzz’ can be misleading ©2010 HealthEd Group, Inc.

7. What we did ©2010 HealthEd Group, Inc.

9. From Search Terms to Journey ©2010 HealthEd Group, Inc. SM2 Results (1,334) Search Terms Random Selection (134) Analysis Frequency = Emerging Themes Context = Emotional Weight, Barriers/Motivators Framework for Education and Action Behavior change model Patient Journey (illuminating the gaps and opportunities)

10. ©2010 HealthEd Group, Inc. Patient Journey (illuminating the gaps and opportunities)

11. The Patient Journey is real ... and powerful ©2010 HealthEd Group, Inc. Barriers Milestones Support Achievements

12. The Patient Journey for RA

13. Making the choice to start treatment is just the first step ©2010 HealthEd Group, Inc. “ I am trying so hard to keep my faith” “ Taking my medication, even if I think there might be side effects, will help me get my life back on track” “ What will my life be like?” “ I’m scared to start injections” “ I know if I can get this under control, that I can live my life again.” “ What if this medicine doesn’t work?” “ I have hope”

15. When managed, it can lead to a “new kind of normal” ©2010 HealthEd Group, Inc. “ Adapt and conquer” “ Support from my friends and family” “ Early treatment is so crucial” “ Supermom” “ I want to do everything I can to help myself” “ Another corner turned in the battle” “ Success”

17. Gaining control is a key motivator ©2010 HealthEd Group, Inc. “ I also bring a notebook with me to my appts. with notes and observances I make in between appts. so I can keep my MD up to date.” “ I know if I can get this under control, that I can live my life again.” “ I made my first appointment this week, I have a hundred questions for my rheumy”

19. Time for your questions

20. Thank you