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Using Social Media for CDC's Mission
1. Using Social Media to Meet CDC’s Mission H1N1 Flu Response Jay M. Bernhardt, PhD, MPH @jaybernhardt
2. 2009 Novel H1N1 Influenza “ In the next influenza pandemic, be it now or in the future, be the virus mild or virulent, the single most important weapon against the disease will be a vaccine. The second most important will be communication .” John Barry, Author of The Great Influenza in Nature (May 2009)
13. Most Popular 2009 H1N1 Video Symptoms of Swine Flu YouTube: 1,582,583 views CDC-TV: 72,645 views YouTube: http://www.youtube.com/watch?v=0wK1127fHQ4 CDC-TV: http://www.cdc.gov/CDCTV/SwineFlu/index.html
14. CDC on Facebook 25,322 fans since CDC Facebook page launched May 1 st
24. Feedback from Media & Experts “ As the government tries to get in front of the rapid spread of information, it's learning some important lessons about how social media is used in crisis situations.” ---National Public Radio "When it comes to swine flu, the Feds are maintaining full online alert. As news about the epidemic has burned up all corners of the Web, the Centers for Disease Control and Prevention and the Department of Health and Human Services have been using Twitter and YouTube, among other sites, to disseminate information.” --Washington Post
CDC Second Life Island features recall and outbreak investigation information with streaming podcasts for adults and children, an in-world notice about the outbreak, and links to CDC information and the FDA database of product recalls.