Build a target for a New Cola coming to market using Simmons Market Research

1. New Cola Target Analysis Christina Herrmann Krystal Plomatos Brian Swann

3. Glass half empty.

4. Follow the bubbles.

6. 52% more likely to enjoy trying new drinks.

9. What’s in their heart? Explore + Express

10. What’s in their head?

13. Instant pleasure.

15. We know who they are, but how do they get their kicks?

16. Gettin’ their kicks Urbanistas

19. “ This is where I go to be entertained. You might as well entertain me.”

25. Feel free to quench your thirst for knowledge.