Using Pinterest for library promotion

1. Pinterest in
LibrariesKira Smith
June 11, 2014

2. Agenda
How to use Pinterest effectively
Exemplary libraries on Pinterest
Best practices for Pinterest marketing
How to measure Pinterest campaigns

3. What is Pinterest and
Who is Using it?
http://bit.ly/1lmrtJo

4. Why Use Pinterest?
Get ideas
Promotion
Visual bookmarking
Connection
Fun and easy!

5. How to Use Pinterest
Effectively

6. How to Use Pinterest
Effectively 2

7. Your Profile

8. The Pins
26262626

9. Mobile

10. Pin Anatomy
ImageImageImageImage
CommentsCommentsCommentsComments
Pin StatsPin StatsPin StatsPin Stats Sharing OptionsSharing OptionsSharing OptionsSharing Options
Pinner andPinner and
DescriptionDescription
Pinner andPinner and
DescriptionDescription
SourceSourceSourceSource
Pin ItPin ItPin ItPin It

11. What to pin
See something you
like? Pin it or repin it
Like it
Comment on it to start
a discussion

12. Making Good Pins
No faces
Tightly cropped
images
Label your images

13. Pinning Tips
Pin sizes
Vertical pictures
Accurate description
Check your pins
Don’t follow everyone
Give others credit
http://bit.ly/1iblsdr

14. Place Pins

15. emplary Libraries on Pinterest http://bit.ly/1tgjhef

20. Best Practices for
Pinterest Marketing

21. Have a Plan
Consider your
audience and goals
Connect with other
social media
Dedicate a certain
amount of time
Fill everything out

22. Promote Your Pinterest
Account
Buttons and widgets
Promote inside the library and outside
Links to and from your website and other
social media
Word of mouth

23. Pinterest Promos
Contests
Pinning
Parties
How-tos
and
tutorials

24. Group Boards
PinGroupie
Board Deck

25. Copyright
Create your own pins
Look for the Pin It
button
Give credit and link
Ask permission

26. Privacy
Secret boards
Profile settings
Do not track
Blocking

27. Measuring Pinterest
Campaigns
Pins, repins, likes
comments, followers
Pinned from your site
http://pinterest.com/source/yourURL.com
Pinterest Analytics

28. Tailwind

29. Go forth and Pin
What’s your favorite
board?
Which libraries do you
follow?
Questions?
http://memegenerator.net/instance/14993292

30. Kira Smith
KiraDemo@kdace.com
http://www.pinterest.com/kirademo/
www.slideshare.net/Ksaladbits/pinteres
t-in-libraries-35385216