Visceral experience can change the way people feel, behave and live. How do you go about creating an experience that delights users?
Everyone wants "engaging" and "inspiring" product experiences, but building them is hard. Kumi will sample from her career history, which includes branding creation at Microsoft and future vision work at Adaptive Path, to provide numerous visual examples and her insight into why it's hard and how to get past the difficult situations and achieve success.
Kumi will discuss design leadership strategies for keeping the original vision on track while collaborating with various stakeholders.
49. make it
not sure
bigger
keep that
?
great
start
!
0_0
50. make it
?
not I know when
sure
bigger
I see it
keep that
?
great
start
I like do we need
to change?
!
purple
...
keep that we’ve
great done that
keep
start
workin
51. make it content
?
not I know when
sure
bigger
usability branding
I see it
engineer
keep that
?
great
product
startI like do we need
design
to change?
!
purple
advertising
...
marketing
keep that we’ve
great done that
keep
start
workin
52. make it content
?
not I know when
sure
bigger
usability branding
I see it
engineer
keep that
?
facilitate well
great
tensionproduct
start I like do we need
design
information change?
to
!
purple emotional exchange
advertising
...
marketing
keep that we’ve
great done that
keep
start
workin
65. -7-
build plug and play
design system to promote
consistency.
66.
67.
68.
69.
70. we delighted users by...
acting on the user feedback fast
improving perceived and actual
performance
refreshed outdated visual design
system to promote consistency across
multiple channels
88. EMOTION
Sympathy to context
Rachel Hinman
BEHAVIOR CONTEXT
EXPLORATION
89. is it timely?
is it accurate?
does it adopt to current
situation?
EMOTION
does it promote
behavior changes in the
valuable way?
BEHAVIOR CONTEXT
EXPLORATION
connected well?
95. 7 tools
1. seek out cheerleaders!
2. spot workable solutions & get agreement on specific
achievable goals
3. give project a name
4. impromptu review-present initial look & feel at
hallway to the right people to get buy-in.
5. shake it up and pare it down
6. brand liaison
7. build plug and play design system to promote
consistency.