The easiest way to explain online reputation management (ORM) is to show you. Go to Google, do a search for your name, your company’s name or your product’s name and take note of what shows up in the search results…
Build Your Online Reputation Using Social Media - SBeta Technology
1.
2. The easiest way to explain online reputation management (ORM) is to
show you. Go to Google, do a search for your name, your company’s name
or your product’s name and take note of what shows up in the search
results…
Do you see something negative?
Do you only see a couple, or no, results for a website or blog that you
control?
If you answered ‘yes’ to either of these questions, then you have some work
to do – specifically some online reputation management work.
3. Claim your brand name
Manage your brand name
Monitor your brand name
Repair your brand name
4. The first step to managing your online reputation is to claim your brand
name online. Whether your brand is your name itself, your business name
or your product name, you need to make sure that no one else has control
of misrepresenting you online by controlling a piece of your brand.
To do this, use one of the following web services to lock up every instance of
your brand name online:
KnowEm.com
UserNameCheck.com
NameChk.com
5. The first step to managing your online reputation is to claim your brand
name online. Whether your brand is your name itself, your business name
or your product name, you need to make sure that no one else has control
of misrepresenting you online by controlling a piece of your brand.
To do this, use one of the following web services to lock up every instance of
your brand name online:
KnowEm.com
UserNameCheck.com
NameChk.com
8. • If you control where the result is coming from, then simply
remove the mention of it from your site / blog
• If you don’t control the content, then send a request to the
site’s webmaster.
• When the content has been removed, expedite the removal
of the result by using the Google URL removal tool
• Create profiles (top ones mentioned above) to help push
negative results off of the first page
• Post client testimonials on your website, blog, forum and
social media profiles to bury negative comments
9. Thank You
SBeta Technology
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(In front of Metroplex East Mall), Laxmi
Nagar, Delhi-110092