detail study

1. Market opportunity analysis where will the business compete?

7. Market opportunity analysis Look at Value System to Discover New Business Opportunities Liberate Trapped Value Introduce New-to-the-World Value Create More Efficient Markets, e.g., eBay Enable Ease of Access, e.g., Gap Customize Offerings, e.g. MyYahoo Extend Reach and Access, e.g., keen.com Create More Efficient Systems, e.g., FedEx Disrupt Current Pricing Power, e.g., Priceline Build Community, e.g., MyFamily.com Enable Collaboration, e.g., ProjectPoint Introduce New Functionality/Expertise, e.g., C-Mode

10. Market opportunity analysis Customer Technology Competition Company

15. Identify specific customers Market segmentation approaches: identify customers (must-haves vs nice to have)

19. Assess competitive advantages

21. Assess competitive advantages High performance level Medium performance level Low performance level Competitor mapping:

30. Assess technology’s market readiness Source: The Net Effect

36. Assess opportunity's attractiveness Priceline.com’s overall opportunity assessment:

38. Marketwatch.com Step 1: Identify unmet and underserved needs

39. Marketwatch.com Step 2: Identify specific customers

40. Marketwatch.com Step 3: Assess competitive advantage

43. Marketwatch.com Step 6: Craft an opportunity story:

44. Marketwatch.com Neutral Factor Positive Factor Negative Factor Step 7: Assess opportunity’s attractiveness: