Jersey Mike's is hosting a community sports day to raise funds for local charities helping underprivileged children. The event will feature children's and adult sporting games, promotional kiosks and media coverage to raise awareness for Jersey Mike's brand and menu items. The goal is to create long-lasting relationships with customers and the community through lower budget advertising, digital marketing, and print campaigns promoting the event.

6. SITUATIONAL
ANALYSIS
Competitors

7. Target
Audience

8. Marketing
Strategy

9. Branding

10. What:
• Sporty games for children and
Where:
adults
• Local Schools
• Promotional kiosk for Jersey
• Athletic fields
Mike’s spread out through out
the field
Who:
• Media coverage
• Local Schools
• Stage for local entertainment
• Families
Why:
• Volunteers
• Raise funds for local charities
• Media
involving underprivileged
• JACK’D
children
• Jersey Mike’s
• Create brand awareness and
spoke’s person --
buzz around the community
Christie Rampone
• Spark attention to Jersey
• Sponsors
Mike’s various menu items
• Create long lasting
relationships with customers

12. Non-traditional
Lower Budget: Create lower budget
ads that still generate a lot of exposure
Digital Marketing: Create online
campaigns to promote via social media
outlets
Print Campaigns: Create print
campaign to appear in specialized
magazines, billboards, bumper
stickers.