1. BANGS Shoes
Fall 2014 Campus Tailgate Tour
Bailey Nuckols, Carly Springman, Kyle Hart

2. CONTENT
The Mission
College Campuses
The Tour Team
Engagement & Presentation
Press Release
Social Media Campaign
Promotion
Final Reflection

3. THE MISSION
The objective of BANGS’ fall 2014 tailgate West Coast campus tour is to
generate awareness around BANGS Shoes as a brand, in addition to providing an
inclusive understanding of the social entrepreneurship business model that drives
BANGS Shoes and their team of leaders. From the tour, we want BANGS to be
able to successfully accomplish:
• Gain college ambassadors that will keep the BANGS energy and presence
alive on each campus visited.
• Expose West Coast students to the BANGS brand and product, creating
brand awareness and pushing West Coast sales numbers.
• Inform students of the social organizations and causes that BANGS
believes in and actively supports.
COLLEGE CAMPUSES
We feel that BANGS will gain quality tangible results from visiting a smaller
number of larger schools with strong sporting and tailgating communities. These
types of schools already show a strong sense of campus engagement and
community, which BANGS can feed off of directly.
We have constructed a full list of 50 schools that BANGS would benefit from
visiting during the tour. However additionally we have highlighted the 20 schools
that we see as the best fit for the BANGS bus fall tailgate tour. We researched
campus engagement activity, size of the student body, proximity and location,
social entrepreneurial course programs, as well as the degree of a tailgate culture
that might exist. Essentially we wanted to provide Hannah with schools that she
would get the most bang for her buck.

4. THE TOUR TEAM
The tour team is a vital aspect of BANGS’ time spent with each campus. The tour
team shows students what makes up the bigger concept of the BANGS team,
who the BANGS family is and additionally, is a great representation of what type of
people future ambassadors look like. We feel that representatives should include,
if possible:
• Hannah Davis (of course!)
• Chairman or Business Partner (or both!)
• A College Ambassador (or two!)
• Social Media Guru
Each member of the tour team embodies a different element of the BANGS brand.
We want the schools and students exposed to a complete picture of who exactly
BANGS is and what exactly they work towards.

5. ENGAGEMENT AND PRESENTATION
Engagement
The BANGS bus will stop at each campus's tailgating location. Schools designate
open fields, parking lots, or closed off streets for the tailgating that already takes
place during each home game. The energy that consumes large college tailgating
communities is unmatchable and this a perfect opportunity for BANGS to latch on
to that energy and additionally foster support for BANGS.
The bus will be decked out in colorful BANGS graphics.
That in it-self is a great marketing tool to send up and
down the roads all across the West Coast!
We want you to create an environment around the bus itself, a fun energized
ambiance that will drive student participation and interest. We suggest you play
music through an outdoor sound system. Set up funky tables and ottomans for
participants to lounge in and around. Additionally we suggest you try to partner
with a food or beverage company that promotes similar business morals and is
relatable and relevant to college students. We researched Verve all natural energy
drinks and think they could be a great fit!
We have also come up with three specific engagement activities to be featured at
the tailgating site.
Promotional Spin Wheel: "Spin to Win"
• Offer 8 different giveaways
• One 50% off a pair of BANGS
• Four 10% off BANGS product
• Three 1 free pair of laces
"Show Us How You BANG" Photo Booth

6. • Try on a pair of BANGS and snap some creative shots with your friends
• Have props and fun items to spice up the images
• Allow them to use the I Support.... with my "xyz" BANGS whiteboard
• Encourage them to use the hashtags #ShowUsHowYouBANG and
#GreatShoesGreaterGood
BANGS Pop-Up Shop
• Offer a full size run for trial
• A comfy place for them to try them on and mirrors to see how they look
• Utilize iPad ordering system, Square, on site giving them 5% off if they
order on the spot and share an image on a social media site showing off
their new shoes.
Additionally, informational material should be available on the social organizations,
the ambassador program, and the lecture taking place the following day. Also
continually run the video on the social causes and organizations BANGS supports.
Hopefully the amount of people stopping by the bus will severely out number the
amount of mouths BANGS has brought along to talk up the brand, we want to
make sure there is plenty of interesting material and activity to keep the tailgaters
coming.
Presentation
The oral presentation should be not only informative but also exciting for both the
student bodies and the BANGS team. We suggest that the content change slightly
from what BANGS presented on their East Coast tour.
Depending on the type of students viewing the presentation, whether you book
your lecture through the business school or the arts department, the content
should be tailored to the audience.
When the team speaks to a group of young entrepreneurial-minded students
studying some business related fields the presentation should focus on the
process that Hannah went through in developing BANGS. This should include
where and how she got her idea; what successes and failures she has

7. experienced as a founder and CEO; and the direction she anticipates BANGS
moving towards from a business and branding perspective.
If the program is scheduled through an arts department or fashion-related course
of study rather, the tone of the presentation should be focused on the creative
side of BANGS. Speak to how the shoe is manufactured (fabric, sourcing, design
elements), as well as the creative progressions BANGS could be making in future
years to come.
Following the introduction of Hannah and her team members as well as the short
15-minute presentation either anchored on business fundamentals or creative
elements, we suggest you briefly talk about what makes you a social organization.
Instead of introducing every cause BANGS contributes to (it may off as
overwhelming due to the amount of information given), craft about a 3-minute long
video showcasing each organization. More importantly, through the short film, you
should be highlighting what actions the proceeds that BANGS provides has
enabled. Students do not gravitate towards hearing the devastating social issues
swamping the world, rather inspire them to buy BANGS and combat those issues
in a creative achievable way.
The presentation should then quickly move into the ambassador program BANGS
offers. Share sentiments from current and previous ambassadors and highlight
what BANGS will do for them as a student (resume builder, real life industry
exposure, networking opportunities, product)
Lastly, conclude with a question and answer session. Invite students to come up
on stage and interact with the product, the team, and the social organizations
material you have displayed. BANGS is a casual, creative, progressive brand and
we want the student to feel those qualities through their interactions with the
product and team.

8. Overall we think the presentation should be short, sweet, and to the point.
Students sit through hundreds of lectures each semester and we don’t want
BANGS to feel like another monotonous 45 minutes.
Outline
Introduction (3-5 min.)
• Hannah (educational background, BANGS related interests, i.e. service
based traveling)
• Team (short intro for each member)
• Brand (what they do and the short story behind the shoe itself)
Business Highlights( 10 -15 min.)
• Start Up process
• Idea and Product line
• Building the Leadership Team
• Successes and Failures
Design Highlights
• Design (fabric, sourcing, manufacturing)
• Inspiration
Social Organizations and Causes (video 3 min, talk 2-5min,)
• Social Organizations Video
• Explanation of how BANGS chose its partners
• How exactly does BANGS contribute
BANGS Ambassadors (5-10 min.)
• What an Ambassador is…(responsibilities and expectations)
• Ambassador(s) talk about their personal experiences working with BANGS
• Campus Involvement
• What BANGS Ambassador program does for the them
Conclusion (2-5)
• Wrap up the presentation. Give some sort of sales pitch; give details on
how to become an ambassador; ask for questions; give your thanks to the
staff and students; give 10% off to all that are there.

9. PRESS RELEASE
FOR IMMEDIATE RELEASE
April 1, 2014
FOR MORE INFORMATION, CONTACT: Emma Dunlap-Grube
Administrative Assistant
555-555-5555
XYZbangs@gmail.com
BANGS Shoes Launches Fall West Coast College Tailgate Tour
Las Vegas – BANGS Shoes founder, Hannah Davis, and her team hit the road
beginning August “x” to kick off the three week long campus tour exposing West Coast
students to the BANGS Shoes business model and product line. The BANGS bus will
visit various western schools, focusing their attention on campuses with a strong sense of
community and a lively tailgating presence. The tour will include an engaging social
entrepreneurship discussion with Davis and her team, as well as a pop-up shop featuring
several activities. BANGS is hoping to promote their product and brand to the West
Coast demographic as well as expose each campus to the business model and successful
modern day practice of social entrepreneurship.
Hannah announces, “I am excited to reach out to young entrepreneurial spirits
with a passion for social change. BANGS is thrilled to have the opportunity to introduce
our amazing product to west coast campuses and we aim to additionally foster a strong
energy around social business as well. We plan to capitalize on the liveliness that
tailgating communities embody on their own, and optimistically anticipate adding to that
culture with our BANGS bus.”
BANGS Shoes is ingrained in a social entrepreneurship business model, meaning

10. - more -
the company’s mission includes the pursuit of innovative solutions to social problems.
Through this approach they are able to create and maintain a business that dynamically
addresses social causes and creatively combats the problems. BANGS actively connects
consumers with amazing non-profit organizations that are dedicated to working towards
long-term methods of development while also turning over a profit. When a customer
buys a pair of BANGS shoes, they are additionally fostering support for international
social issues.
###

11. SOCIAL MEDIA CAMPAIGN
The social media campaign should focus on creating a strong online presence for
BANGS prior, during, and after the tour takes place. We want the social media
anchored around the tour to energize the social media around the entire BANGS
brand into the future. The following platforms would be best for BANGS to use to
successfully interact with colleges and their student bodies while trying to
establish an ongoing relationship individually with each school.
Instagram
Instagram should be BANGS’ strongest source for developing this relationship.
This is because Instagram will be the main platform used while on each campus
and is a vital part of our campus engagement plan.
Recommendations:
• Tag each school in multiple photos while on each campus.
• Engage with students – tag personal Instagram pages– as well as regram
photos from the photo booth.
• Use #GreatShoesGreaterGood as the main hashtag in photos.
• Let photos speak louder than words. Captions should be kept fairly short, to
the point, and hashtags can be used more heavily.
• If a specific college does not use Instagram, hashtag that school.
Facebook
Facebook should be used to give the most amount of information about not only
the tour, but also the brand itself. Content should express more than what is on
Instagram and Twitter due to the amount of space allotted vs. what other
platforms give.
Recommendations:

12. • Update all content on page and keep up with current happenings within the
BANGS brand.
• Use Facebook to for longer posts that require thing such as dates and
times for events, fliers, etc.
• Use Facebook Promotions during the time of the tour to reach students
prior and during each visit.
• Keep content flowing, whether it be about inspiration, office photos, etc.
• If a specific college does not use Facebook, hashtag that school.
Twitter
Twitter should be used to give BANGS an alternate voice in a sense. Tweets
should give a humanistic quality to the BANGS brand and can also be used to
bounce information from one platform to another. This is where customers and the
BANGS team can interact virtually. Ask questions about dates, times, product
inquiries or questions, as well as simply give a shout out to one another.
Recommendations:
• Constantly tweet about the current happenings while on each campus and
while traveling to each school.
• Converse with colleges by tagging them and creating a strong interaction
with each school’s individual page.
• Keep tweets short, sweet, and straight to the point.
• Tweet links from other platforms to create a bouncing effect between
Facebook, Twitter, and Instagram.
• If a specific college does not use Twitter, hashtag that school.

13. THANK YOU
With the use of our recommendations for BANGS’ fall 2014 tailgate tour, we
greatly hope that BANGS Shoes will be able to accomplish any and all goals
associated with their next tour and beyond. Our goal for our Decision Making
course was to be able to use all that we have learned throughout our college
career and apply it to one all encompassing final project. This process has surely
helped us achieve our goals and has given us direct insight as to what kind of time
and work to expect come graduation.
Hannah, we want to thank you gratefully for allowing us the opportunity to work
with you on such a vital part of the growth and development of the company that
you and your team have created. We wish you the utmost amount of success this
fall and in all your future ventures.
Thank you,
Bailey, Carly, and Kyle