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Building A Marketing Vehicle for Facebook

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Kyle Lacy
Kyle Lacy
1 de 81
http://www.getbrandswag.com
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
http://bit.ly/bgfacebook
The Fan Page • Photo
The Fan Page • Photo • Information
The Fan Page • Photo • Information • Wall Settings
The Fan Page • Photo • Information • Wall Settings • Photos
The Fan Page • Photo • Information • Wall Settings • Photos • Custom Tabs
The Fan Page
The Fan Page • Be Interesting
The Fan Page • Be Interesting • Listen to People • And Respond
The Fan Page • Be Interesting • Listen to People • And Respond • It Is All About the Share
The Fan Page • Be Interesting • Listen to People • And Respond • It Is All About the Share • Ask Genuine Questions
facebook.com/facebook-widgets
Facebook Ads • Segment ads based on age, birthday, gender, and other demographic data • Most importantly: REGION BASED • Pay-per-click
Bonus: Importing that Email
How do you measure success?
Measurement
Measurement • Fan Count
Measurement • Fan Count • Tiny.Url (tracking links)
Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code
Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears
Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls
Measurement • Fan Count • Tiny.Url (tracking links) • Coupon Code • Email Distribution • Sears • Phone Calls • Traffic to Website
Interactions • Interactions: total number of comments, wall posts, and likes • Interactions = viral marketing
Interactions Per Post • Interactions: average number of comments, wall posts and likes generated by each piece of content you post
Post Quality • Determined by the % of your fans that engage • Depends on how you compare to similar pages
Total Fans • Measures fans who unsubscribe (hiders) • Measure what you are doing right
Questions?
Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

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