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Integrating Social Media

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Kyle Lacy
Kyle Lacy

Tips, suggestions, and thoughts on Integrating social media into your traditional marketing strategy.

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Integrating Social Media
www.kylelacy.com
 
“ Prior to the Internet, the latest technology that had any real effect on the way people sat down and talked together was a table.” -Prof. Clay Shirky
Customers are people first.
And buyers second.
What do people thrive on?
 
44%
49%
Why is integration important?
 
 
 
The Transition of Marketing Communication
 
MOST Getting the out of Social Media
Monitoring Objectives Strategy Technology
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[object Object],[object Object],Objectives
 
[object Object],[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],Technology
What is a blog?
Injecting new media with traditional content
5 Ways to Combine
1. Social Media and Email
 
 
Google Feedburner
Delivra
Mail Chimp
Facebook Fanpage
 
2. Social Media and Events
Eventbrite
 
 
 
Facebook LinkedIN Twitter
3. Marketing Research
4. Traditional Networking
5. Lead Generation
 
 
 
 
 
 
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

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