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Social mediabootcamp

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Kyle Lacy
Kyle Lacy
TecnologíaEmpresariales
1 de 172
 
 
 
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
http://bit.ly/julysocialboot
 
Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice
Session 3 Using Facebook for Brand Awareness and Engagement Session 4 Using Twitter for Brand Awareness and Engagement
Session 5 Using LinkedIn for Connections and Engagement
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Biggest Misconception?
 
 
 
 
 
 
 
 
End Session 1
MOST Getting the out of Social Media
Monitoring Objectives Strategy Tools
[object Object],[object Object],[object Object],[object Object],[object Object],Monitoring
 
[object Object],[object Object],[object Object],Objectives
[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],Tools
 
 
1. Telling the Story
2. Multiple Touchpoints
3. Integration
4. Brand Awareness
5. Connecting with Influencers
Session 2 End
 
What is a blog?
A place to share stories and establish trust.
What is a blog?
www.wordpress.com www.compendium.com
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity
Write out 5 blog post titles and who would read the post.
Activity
 
 
 
 
 
 
 
 
The Fan Page ,[object Object]
 
 
The Fan Page ,[object Object],[object Object]
 
 
The Fan Page ,[object Object],[object Object],[object Object]
 
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object]
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Facebook Ads ,[object Object],[object Object],[object Object]
Bonus: Importing that Email
 
 
 
 
Session 3 End
 
What is Twitter? http://www.twitter.com
Service that enables its users to send and read other users’ updates known as tweets.
Cocktail Party
 
Tweets
Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
 
@
 
RT
 
#
 
 
DM
Tiny.Url
 
http://bit.ly
 
Profile
 
Name – Bio - Web ,[object Object],[object Object],[object Object],[object Object]
 
Background ,[object Object],[object Object],[object Object]
Tweet Up
 
Lists
 
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
 
 
Hootsuite www.hootsuite.com Web Based Application for Twitter Management
Session 4 End
 
A business oriented social networking site Mainly used for professional networking and has over 48 million registered users in 170 industries
Your Profile ,[object Object],[object Object],[object Object],[object Object]
 
Uploading Contacts
Current Contacts
 
 
 
 
 
 
Past and Present Colleagues
 
 
Recommendations ,[object Object],[object Object],[object Object],[object Object]
 
 
Status Updates
 
The power is in the introduction from your second degree
 
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What You Should Be Doing Tomorrow ,[object Object],[object Object],[object Object],[object Object]
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

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