The Future of Digital Marketing in Sports

•Download as PPT, PDF•

11 likes•15,719 views

The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?

Technology

What are we going to talk about? ,[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object]

LinkedIn ,[object Object],[object Object],[object Object],[object Object]

Facebook ,[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],[object Object]

FourSquare ,[object Object],[object Object],[object Object]

Website ,[object Object],[object Object],[object Object]

Networking Community Distribution Content Feedback Video Distribution

Offer customers the highest level of engagement next to being there

Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Announcement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connect With Me ,[object Object],[object Object],[object Object],[object Object]

What's hot

The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers. With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online? In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.

How to Update Your Social Media Marketing Strategy for 2021

Julia Campbell

Applying Science to Social Media by Afif Khoury

multifamily-social-media

Objective of the presentation; 1. To showcase the strength of Simplify360 as the one stop access point for addressing your social media analytics requirements. 2. To illustrate how you can use Simplify360 to optimize social media strategy 3. To show how you can optimize your content for different social media channels using advanced insights. Simplify360 will help you to gain consumer insights, benchmarking of your engagement metrics and measuring your competitor's success as compared to yours.

Social media analytics and measurement tool - Simplify360

Simplify360

MyStyleSoccer

Sangwoo Kim

Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...

SocialMedia.org

Social Media Analytics and ROI tracking

Brianna Smith

Local Online Marketing - Key Strategies to Drive Revenue

Mike Merrill

Social Media Strategies for College Bowl Games

Game Day Communications

An Automotive Strategist's Look at Twitter

Chris Baccus

The Future Of Social Media Monitoring Marshallsponder

Marshall Sponder

Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money

Clara Shih

At its best, digital allows us to amplify and scale the human touch. Authentic content marketing (Message) sent from the right person (Messenger) on the right channel (Medium) is what allows advisors and agents to convey compassion and build human connection on social media and text messaging. Here's the latest analysis from Hearsay's data team as well as learnings from Facebook's financial services leader Brad Auerbach on what content mix and strategy results in the greatest reach, engagement, and conversion, across brand and local, campaign-optimized vs original, and journey topics vs personal interests.

Building Human Connection with Last-Mile Content | presentation from Hearsa...

Clara Shih

Hilali Online Community

Firas Jishy

Social Media: Low Cost Solution for Business Growth! Are you an entrepreneur or have a small/midsize business? This deck outlines the need for social media to drive revenue! Why do you care about social media? * Facebook - 124M Unique Visitors / +202% Y/Y Growth * YouTube - 84M Unique Visitors / +34% Y/Y Growth * Twitter - 26M Unique Visitors / +660% Y/Y Growth * LinkedIn - 15M Unique Visitors / +85% Y/Y Growth * Number 1 activity on the web: http://www.youtube.com/watch?v=sIFYPQjYhv8 * This is amazing when compared with 304M Population of the United States! How can you access all of these online customers? Microsoft Office Live Small Business * Free hosted websites for small businesses (500 MB storage - I have a site with 55+ pages that is only using 5MB!) * Imagine a start-up business paying only $14.99/year for a fully functional and very easy to update website! * I have personally created websites for small businesses in less than 5 hours. They are literally online within 1 day! * 100 Free email addresses with a custom domain name * Free online document storage and sharing - collaborate online w/customers/partners/employees! * Free Contact Manager - manage sales opportunities, contact information, and track customer interactions * Free Technical Support Advertise * Bing Local Listing - FREE! * Google Local Business - FREE! * Social Media - FREE!

Social Media Small Business Tulsa TechFest 2010

Lisa Palmer

Renegade - Social Media Audit

Renegade, LLC

Social Media Marketing and Internet Reputation Management for Car Dealers

Social Media Marketing

SBTDC - Social Media Workshop

Sage Island

SoLoMo Thursday - The Meaning of "Like"

SoLoMo Thursday

Using community management strategies to build relationships, support culture...

SocialMedia.org

When you think of social networks, Facebook or Twitter is probably the first thing that comes to mind -- but they’re not the only game in town. There’s another popular platform that’s used by 332 million people worldwide and gains two new members every second. At least 40 percent of its users check the site’s activity daily and more than eight percent visit during work hours. What site is it? LinkedIn. What is it about LinkedIn that makes it such a popular site for networking and what does the future hold for the company and its members? Let’s find out.

LinkedIn Will Be a Powerhouse in 2015

Real-Time OutSource

What's hot (20)

How to Update Your Social Media Marketing Strategy for 2021

Applying Science to Social Media by Afif Khoury

Social media analytics and measurement tool - Simplify360

MyStyleSoccer

Brands-Only Summit Social Media Case Study: United Airlines, presented by Lor...

Social Media Analytics and ROI tracking

Local Online Marketing - Key Strategies to Drive Revenue

Social Media Strategies for College Bowl Games

An Automotive Strategist's Look at Twitter

The Future Of Social Media Monitoring Marshallsponder

Dreamforce 2011 - Facebook 101: Maximizing Your Time and Money

Building Human Connection with Last-Mile Content | presentation from Hearsa...

Hilali Online Community

Social Media Small Business Tulsa TechFest 2010

Renegade - Social Media Audit

Social Media Marketing and Internet Reputation Management for Car Dealers

SBTDC - Social Media Workshop

SoLoMo Thursday - The Meaning of "Like"

Using community management strategies to build relationships, support culture...

LinkedIn Will Be a Powerhouse in 2015

Viewers also liked

Sport Marketing Chapter 4 before

teparlett

Sportamba mobile loyalty program for sports fans

Helen Timoshenko

Utilizing a pre-post experimental design, the purpose of this study was to assess a fantasy participant’s attitudinal and behavioral changes toward the NFL with twelve weeks of fantasy and favorite team outcomes serving as a treatment. The findings mostly support the framework’s proposition that game outcomes impact a participant’s NFL experience. However, one major revision was suggested as a disconnect resulted between a participant’s favorite NFL team attachment and the behavioral intentions related to the team.

Fantasy football and NFL fans: The impact of outcomes

dwyerb01

Unit 3 Sports Marketing Research

mrhennings

The Business of Sports

Werkshop Marketing

During five months we were in charge of the organization of a Business Summit at IE Business School. This Summit has been divided into two events where we presented the industry nowadays and where it is leading to in the short term. ■ The Football Industry Nowadays. We gathered Luis Vicente from Valencia CF, Oscar Guerra from Nike and Fernando Martin from Zuqium ■ The Future of the Sports Industry. We gathered Oscar Peña from Intel & Anderground, Christian Mauriand from iRewind and Asier Arranz from Perception HUB Thanks to this events, we gathered 200 attendees and we encouraged networking between IE students and other Business Schools and some companies here in Madrid.

IE Sports Business Summit Newsletter

Joaquin Perez del Real

Capture a Piece of the Global Sports Market!

Joseph Morrison

Where firms define targeted niches geographically, building a diversified niche portfolio involves difficult decisions concerning international market expansion. Our study addresses this challenge empirically by utilizing the context of Formula One (F1) motor racing to advance the study of a niche-based growth strategy. Specifically, we develop and test a model that examines the importance of native resources to the success of an international expansion strategy featuring a portfolio of geographically-defined niches. In order to approximate the demand for the sport of F1 (dependent variable) across numerous countries, we utilize hierarchical regression with a data set that features the advertising rates for standard commercial time during the broadcast of every F1 grand prix from 2007 to 2010 in 19 different countries across five continents.

Global Growth in International Sport; AMS Conference 2014

Joe Cobbs

On May 31 – June 2, Sports Business Journal hosted the Intersport Brand Engagement Summit, bringing together leaders from organizations and brands throughout the sports industry. This is a collection of the best quotes, stats, observations, and insights shared via Twitter at the event. Thanks to everyone whose tweets helped fuel this recap and to Intersport and Sports Business Journal for a great event! For more, visit www.dsmsports.net and follow me on Twitter @njh287

Recap of the 2016 Sports Business Journal Brand Engagement Summit

Neil Horowitz

Business-of-Sports

Prithvyn Siddarth

UK sport slides

dcmsdigital

The Deloitte Sports Business Group is proud to launch the 23rd edition of the Annual Review of Football Finance. Our Annual Review includes analysis of the business drivers and financial trends for clubs in some of the top divisions in European football and in the top four divisions of English football, with a particular focus on Premier League and Championship clubs. Download the highlights and interact with the data: http://www.deloitte.com/view/en_GB/uk/industries/sportsbusinessgroup/sports/football/annual-review-of-football-finance/index.htm

Annual Review of Football Finance 2014

Deloitte UK

Deloitte Football Money League 2015 - Commercial breaks

Deloitte UK

Evolution of Sponsorship - Slingshot Sponsorship

Jackie Fast

The business of sports 36 39_44

domsr

Research: Monetizing Sport Fans

Sami Muneer

Sport management introduction

Cardiff Metropolitan University

Unit 4 The Sport Product

mrhennings

BCFC Loyalty Case Study

Tom Rowell

Mapping the Olympics: the example of the ‘Atlas of world sport’

British Cartographic Society

Viewers also liked (20)

Sport Marketing Chapter 4 before

Sportamba mobile loyalty program for sports fans

Fantasy football and NFL fans: The impact of outcomes

Unit 3 Sports Marketing Research

The Business of Sports

IE Sports Business Summit Newsletter

Capture a Piece of the Global Sports Market!

Global Growth in International Sport; AMS Conference 2014

Recap of the 2016 Sports Business Journal Brand Engagement Summit

Business-of-Sports

UK sport slides

Annual Review of Football Finance 2014

Deloitte Football Money League 2015 - Commercial breaks

Evolution of Sponsorship - Slingshot Sponsorship

The business of sports 36 39_44

Research: Monetizing Sport Fans

Sport management introduction

Unit 4 The Sport Product

BCFC Loyalty Case Study

Mapping the Olympics: the example of the ‘Atlas of world sport’

Similar to The Future of Digital Marketing in Sports

Employee Engagement Using Social Media

Kyle Lacy

Reaching Your Audience in a Social Media World

guest9f4b3ac

B2B Social Media

Communications 21

7 Simple Steps To Using Social Media Marketing

Think Digital First

The future of Radio and Social Media

Kyle Lacy

Warren Knight 7 Steps To Using Social Media Marketing

Think Digital First

More Bang for Your Marketing Buck

Mzinga

Social keeda info

Socialkeeda

Warren Knight - 7 Steps B2B Social Media Strategy

Think Digital First

Twitter, A Strong Current In the Social Media Mainstream

Irina Skaya

gWave Consulting Social Media Presentation

gWave Consulting

This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.

Social Media Advertising presented by www.SocialMediopolis.com

Michael Crosson

How To Get The Most Out Of Your Social Media Campaigns

Walson Communications

Social Media (from 2010)

chadhartman

Using Social Media to Grow Your Business and Your Brand

Michelle Krier

Using Social Media for the Audio Visual Business

Kyle Lacy

Hello, is it me you're looking for? - Wilke global presentation

Morag Lehrle

National Social Media

National Positions

National Social Media Marketing

National Positions

Social media tools such as Blogs, Twitter, Facebook, etc... are excellent ways to help businesses increase brand awareness and enhance business value within the new media landscape. The challenge lies in determing which tools to use, and how to measure success. In this session, you will learn about the popular social media tools, and how they can be utilized within your business for maximum impact. Come away with the knowledge to separate the truth from the hype and make informed decisions around your social media strategy.

Social Media in the Enterprise

TJ O'Connor

Similar to The Future of Digital Marketing in Sports (20)

Employee Engagement Using Social Media

Reaching Your Audience in a Social Media World

B2B Social Media

7 Simple Steps To Using Social Media Marketing

The future of Radio and Social Media

Warren Knight 7 Steps To Using Social Media Marketing

More Bang for Your Marketing Buck

Social keeda info

Warren Knight - 7 Steps B2B Social Media Strategy

Twitter, A Strong Current In the Social Media Mainstream

gWave Consulting Social Media Presentation

Social Media Advertising presented by www.SocialMediopolis.com

How To Get The Most Out Of Your Social Media Campaigns

Social Media (from 2010)

Using Social Media to Grow Your Business and Your Brand

Using Social Media for the Audio Visual Business

Hello, is it me you're looking for? - Wilke global presentation

National Social Media

National Social Media Marketing

Social Media in the Enterprise

More from Kyle Lacy

Surviving the Change Agents - How Business Survive the Next Evolution

Kyle Lacy

The Future of Marketing - Steps to Building Experiences of the Future

Kyle Lacy

More from Kyle Lacy (20)

Surviving the Change Agents - How Business Survive the Next Evolution

The Future of Marketing - Steps to Building Experiences of the Future

Recently uploaded

AXA XL - Insurer Innovation Award Americas 2024

The Digital Insurer

Artificial Intelligence Chap.5 : Uncertainty

Khushali Kathiriya

AWS Community Day CPH - Three problems of Terraform

Andrey Devyatkin

Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.

Corporate and higher education May webinar.pptx

Rustici Software

Manulife - Insurer Transformation Award 2024

The Digital Insurer

Whatsapp Number Escorts Call girls 8617370543 Available 24x7 Navi Mumbai Call Girls Service Offer Genuine VIP Model Escorts Call Girls in Your Budget. Navi Mumbai Call Girls Service Provide Real Call Girls Number. Make Your Sexual Pleasure Memorable with Our Navi Mumbai Call Girls at Affordable Price. Top VIP Escorts Call Girls, High Profile Independent Escorts Call Girls, Housewife Women Escorts Call Girl, College Girls Escorts Call Girls, Russian Escorts Call girls Service in Your Budget.

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Deepika Singh

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Zilliz

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Edi Saputra

Join our latest Connector Corner webinar to discover how UiPath Integration Service revolutionizes API-centric automation in a 'Quote to Cash' process—and how that automation empowers businesses to accelerate revenue generation. A comprehensive demo will explore connecting systems, GenAI, and people, through powerful pre-built connectors designed to speed process cycle times. Speakers: James Dickson, Senior Software Engineer Charlie Greenberg, Host, Product Marketing Manager

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

DianaGray10

2024: Domino Containers - The Next Step. News from the Domino Container commu...

Martijn de Jong

Effective data discovery is crucial for maintaining compliance and mitigating risks in today's rapidly evolving privacy landscape. However, traditional manual approaches often struggle to keep pace with the growing volume and complexity of data. Join us for an insightful webinar where industry leaders from TrustArc and Privya will share their expertise on leveraging AI-powered solutions to revolutionize data discovery. You'll learn how to: - Effortlessly maintain a comprehensive, up-to-date data inventory - Harness code scanning insights to gain complete visibility into data flows leveraging the advantages of code scanning over DB scanning - Simplify compliance by leveraging Privya's integration with TrustArc - Implement proven strategies to mitigate third-party risks Our panel of experts will discuss real-world case studies and share practical strategies for overcoming common data discovery challenges. They'll also explore the latest trends and innovations in AI-driven data management, and how these technologies can help organizations stay ahead of the curve in an ever-changing privacy landscape.

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

TrustArc

A Beginners Guide to Building a RAG App Using Open Source Milvus

Zilliz

Real Time Object Detection Using Open CV

Khem

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

MINDCTI Revenue Release Quarter One 2024

MIND CTI

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

Recently uploaded (20)

AXA XL - Insurer Innovation Award Americas 2024

Artificial Intelligence Chap.5 : Uncertainty

AWS Community Day CPH - Three problems of Terraform

Corporate and higher education May webinar.pptx

Manulife - Insurer Transformation Award 2024

Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Emergent Methods: Multi-lingual narrative tracking in the news - real-time ex...

Data Cloud, More than a CDP by Matt Robison

A Year of the Servo Reboot: Where Are We Now?

presentation ICT roal in 21st century education

Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving

Connector Corner: Accelerate revenue generation using UiPath API-centric busi...

2024: Domino Containers - The Next Step. News from the Domino Container commu...

TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery

A Beginners Guide to Building a RAG App Using Open Source Milvus

Real Time Object Detection Using Open CV

GenAI Risks & Security Meetup 01052024.pdf

MINDCTI Revenue Release Quarter One 2024

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke