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Presentation given at the Argyle event in Dallas, TX on December 12th.
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Three Global Trends Changing Marketing and the Role of the CMO
1.
2.
What’s Next?
3.
Click the center
icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
4.
What’s Next?
5.
What’s Now?
6.
Ginni Rometty CEO, IBM
7.
one. Moments Matter
8.
9.
10.
11.
Accenture
12.
two. Consumer Mobility
13.
14.
15.
1 in 3
consumers use their mobile phone to research products instore. Cisco Internet Business Group
16.
17.
18.
Litmus
19.
We sent over
1 Billion digital messages on Cyber Monday
20.
Many of our
retail clients experienced mobile open rates exceeding 80%
21.
22.
23.
24.
three. Brand Personalization
25.
Two types : 1.
Guided Selling 2. EGOnomics
26.
Guided Selling
27.
Return Path
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
iGoDigital
39.
40.
41.
42.
EGOnomics
43.
Faith Popcorn
44.
45.
46.
47.
48.
49.
50.
Rebuilding the Marketing Leader
51.
Keep your eye
on the company strategy.
52.
Collaborate with peers
for the sake of the customer.
53.
Build new models
to breed innovation.
54.
Reorganize the customer journey.
55.
Data beats OPINIONS
56.
David Walmsley Head of
Multichannel Marks & Spencer
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