From the Western Association of Chamber Executives Webinar November 15, 2010.

1. Flip The Traditional Marketing Funnel On Its Side

10. HOW Does This Work?
• Start with a Blog

15. HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan Page

17. HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan Page, and
• Twitter

19. HOW Does This Work?
• Start with a Blog or Ning Network
• Now use Twitterfeed to plug your blog into
your
• Facebook Fan Page, and
• Twitter
• Create a YouTube channel so you can embed
videos in your blog and web site

20. Why Does This Work?
• Google loves social networks
• Google also loves Chamber sites
• Social networks want your posts
• Chambers have members who have posts
• Your members can “tag along” and get
found on search engines by participating
with you

27. Press Releases as Blogs
 Effective Headlines
 The First Paragraph
 The Middle Paragraphs
 —End—
 Boilerplate
In 5 sentences or less, Who are you?
Contains complete contact information
Should be consistent; inconsistent =
unprofessional

28. SOCIAL NETWORKING CONCERNS
Should we be friends?
What do you do with friend requests?

29. TAKE ACTION NOW
• Survey your members!
• Start a Blog
• Link your blog to your site
• Create a profile and Group on LinkedIn
• Feed your Blog into the News feature on
your LinkedIn Group
• Feed your Blog into your Twitter account
and Facebook Fan Page with TwitterFeed
• Use Ping.fm to post on multiple sites