The document compares the approach of "Guerillas" vs "Monkeys" in internet marketing consulting. It says Guerillas focus on strong relationships with customers, test strategies on their own businesses first, and have wider resources than just internet marketing. Guerillas also closely monitor campaigns and are not afraid of significant changes. It then outlines Guerilla Consulting's 5 step process: 1) Get their opinion on improvements, 2) Build a relationship and align goals, 3) Implement strategies, 4) Provide campaign statistics, and 5) Continually refine the campaign.

1. THE GUERILLA OFFERING
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2. CHOOSING
“GUERILLAS”
OVER MONKEYS
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3. 800LB RELATIONSHIPS  Guerilla’s focus on the
relationships that are
built with their
customers.
 Monkey’sthink of
customer’s as inventory
and relationships as
burdensome.
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4.  Guerilla’s have
800LB CAPABILITIES
personally tested their
strategies on their
own businesses (and
livelihoods).
 Monkey’s follow the
“this-should-work-on-
your-business-
because-it-kinda-
worked-on-our-other-
clients” approach. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

5.  Guerilla’s have direct
800LBRESOURCES
access to resources
that span far wider
than internet
marketing.
 Monkey’s can only
refer you to the guy
one cubicle next to
them.
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6. 800LB IMPROVEMENT  Guerilla’s glue their
eyes to your
campaigns – 800lb
attention for 800lb
results.
 Monkey’s like to show
you incremental
improvements –
they’re afraid to go all
out.
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7. YOU’VE GOT AN
800LB PROBLEM Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

8. WE’VE GOT THE
800LB
SOLUTION
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9. STEP 1: GET OUR OPINION
 Simply click on the “Guerilla-pinion” tab on our
homepage and follow the instructions.
 We will happily send you a video chock-full of
suggestions on ways to improve your site, fan
page, or campaign as a whole.
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10. STEP 2: GETTING TO KNOW EACH OTHER
 Relationships are Key
 We put the hours in to make sure that our
goals for campaigns sync with your goals for
your brand.
 At this stage, it’s all about 50,000 feet
views and strategies for success.
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11. STEP 3: IMPLEMENTING THE “PLAN”
 After talking with you, we partake in our own
specialty – “doing.”
 We take all the ideas on the table and narrow
everything down into a productive package.
 At campaign launch, we execute the
package and ensure that you have access
across the board to see your business grow.
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12. STEP 4: SCOREBOARD, SCOREBOARD
 We provide you with up-to-date statistics of
your campaign.
 There is no “playing” it up, we give you cold
hard facts.
959 165% 54,199% 1,983%
Unique Visitors Higher Likes Higher Higher
Reach Engagement
NOTE: These are, in fact, real numbers from a real campaign from a real
client!
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13. STEP 5: PURE REFINEMENT
 We really show our competitive advantage
when we refine your campaign.
 Our specialty lies in the ability to improve
upon what we already know – taking the
information and results from your campaign
to make them even better.
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14. FROM
THIS…
D
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15. …TO
THIS!
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16. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.