My BluePie is an interactive, cross media demo application. It is fully powered by L2's cross media platform, Fuse. My Blue Pie demonstrates the essential components of a fully interactive, cross media marketing application: - variable data publishing (VDP) - cross channel integration (web and print) - geo-tagging - web-to-print automation - social/viral functions - data-driven product recommendation

1. MyBluePie A Fuse® demo app view the application >>

2. The scenario: BLUEPIE’s long term objective – become largest premium pie retailer/distributor in the country Regional success in the northeast – national expansion of retail outlets Data to analyze retail metrics/key performance indicators Identify different levels of brand loyalty Customer engagement/loyalty program Centralized data management Marketing objectives: Customer loyalty program & gathering new customer data view the application >>

3. BLUEPIE: Distribution Pie Café (retail outlets) Franchised and corporate owned The BLUEPIE experience – enjoy pie & hang out Wi-Fi, music, cappuccino etc… Also offers other dessert products & beverages 3rd party distributors Grocery stores Bakery chains Restaurants chains www.bluepie.us Ships anywhere in the US and Canada Place orders online, gift shop, send a pie, customized pie orders etc… view the application >>

4. My BluePie: marketing application Self efficient, data centric direct marketing communications application – powered by Fuse Build customer loyalty/relationships through personalized communication (web and print) Continuous customer engagement Single application Captures, tracks, updates and reports data Automates & personalizes multichannel communications Email, direct mail, PURLs & data collection sites Trigger based events (actions based on actions) Workflow automation Same record layout for existing and new data view the application >>

5. Channeling customer data 2 customers 1 Pie Café distributors Bluepie.us 5 3 CRM 4 Personalized Comm. Data comes from customers Data is collected thru each distribution channel All data is funneled into Fuse 4) Combined w/creative, Fuse generates personalized collateral 5) Personalized collateral is sent to customers via various web and print channels creative view the application >>

6. Collecting customer data: examples 3rd party distribution Pie cafés BluePie online Coupon code: BP12345 view the application >>

7. Cross media/multi-channel strategy: 3 1 4 2 CRM PURL: Customer portal (mybluepie.com) Based on customer interaction with pURL (My BluePie, Fuse is triggered to generate personalized collateral to communicate with customer (e.g. coupons, emails, catalogs etc…). All collected data is funneled into Fuse A pURL is automatically generated for each customer Triggers email/post card invitation to pURL view the application >>

8. MyBluePie view the application >>

10. Variable content is based on basic, geographical and purchase history data.

11. Once all data is collected and submitted, a personalized email will be triggered and sent to customer for confirmationview the application >>

13. Content (text and image) are variable – based on data collected

14. Based on customer’s product preference, the newest item in each category is recommended.

15. Latest pie

16. Latest non pie item

17. Customer can update personal data and Fuse will re-generate personalized content in real timeview the application >>

19. Fuse will have already published the nearest location before the customer has to actively search

20. Fuse’s geo-tagging function can be driven by IP address, standardized physical address, or Zip Codeview the application >>

22. Friends can invite each other meet up for pie

23. Customers create and send a personalized email invitation

24. When the friend’s data (not in database) is entered, it triggers a new pURL to be created

25. Fuse generates a personalized list of invites and invitations received view the application >>

27. BluePie recommends specialty pies for different occasions

28. Customers can choose the pies they are interested and create a personalized pie catalog

29. Based on the customer’s preference, Fuse instantaneously generates a print file of the personalized pie catalogview the application >>

31. Customers may know what they are craving for, but don’t know what to order

32. Based on the customer’s taste preference, the newest pie (matching the preferences) are recommended

33. Customer may update their preference and Fuse will instantaneously make new recommendationsview the application >>

36. Separate data with different listview the application >>

38. Values & benefits: Self efficient multichannel application Data-driven and automated Personalized communications thru. web/print channels Tracks, optimizes and reports data Optimized customer data KPI enhancement Low cost – high ROI Customer loyalty- engagement at a personal level Viral – ongoing referral program(s) Reduced collateral costs (web & print) view the application >>

39. Connect: Contact: (408) 457 9300 Email: info@l2soft.com Website: www.l2soft.com 2890 Zanker Rd. Suite 209 San Jose, CA 95134 Blog view the application >>