1. REDEFINE YOUR ONLINE
STRATEGY WITH ADWORDS

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WHAT?

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WHAT IS GOOGLE SEARCH ENGINE?

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WHAT IS ADWORDS?
‣ The online keyword based advertising service provided by Google.
‣ A -wide range of flexible settings- service that allows you
to target your customers and develop your online visibility.
‣ Based on a Pay Per Click* (PPC) system.
* also called Cost Per Click (CPC)

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BASIC DEFINITION: PAY PER CLICK (PPC) / COST PER CLICK (CPC)
Click: The action a user takes to select your ad to be redirected
to your website.
Google only charges the advertiser when a user clicks on your ad.
Sample of an AdWords ad Destination Website

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EXAMPLE: GOOGLE ADS

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A TYPICAL ADWORDS AD
Ad Title (25 character limit)
Display URL (35 character limit)
Ad Text (35 character limit)

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WHAT GOOGLE CAN DO FOR ADVERTISERS
‣ Advertising on Google can help you to meet many objectives
‣ Determining, measuring, and tracking metrics helps ensure success
Objectives Example Success Metrics

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LOCATION & LANGUAGE TARGETING STRATEGY
‣
Regional/Local, Country, Global & Customized Targeting.
‣
44 different languages to target your market.

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IS GOOGLE SEARCH STILL POWERFUL?

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WHY?

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WHY ADVERTISE ON ADWORDS?
‣ www.google.ch is the website n°1 in Switzerland.
‣ +66% of users in the world go on Google for web search.
‣ Google is the search engine that gives the highest satisfaction to
the mass users.
‣ You need to be seen to exist.
‣ Your website = Your existence.

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BENEFITS OF ADWORDS
‣ Reach
‣ Cost
‣ Timing
‣ Flexibility

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HOW?

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4 KEY STEPS
‣ Discovery & Strategy
‣ Creation & Set up
‣ Real Time Management & Optimization
‣ Results Analysis

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DISCOVERY & STRATEGY
‣ Studying the exist communication initiaves
and the brand challenge.
‣ Define goals for the program.
‣ Estimate profit vs advertising costs.
‣ Define and architect scope for the initiative.
‣ Establish the framework and KPIs for the campaign.

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CREATION & SET UP
‣ Identify the creative and content needs.
‣ Architect a pilot which can be executed in phases.
‣ Launch a pilot program.
‣ Manage the keywords, bids and the creative objects in real time.
‣ Measure via defined KPIs.
‣ Refine. Re-measure. Refine.
‣ Validate.
‣ Launch the campaign.

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REAL TIME MANAGEMENT

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REAL TIME OPTIMIZATION

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RESULTS ANALYSIS
‣ Real time analysis
‣ Final or punctual results analysis

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EXAMPLE OF RETURN ON INVESTMENT (ROI)

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WHO?

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LABEL.CH
We combine the best tools of
‣ social & search marketing
‣ online
‣ offline
to help you better interact and communicate
with your customers to meet your business objectives.

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THE LEADING MULTICHANNEL AGENCY IN "SUISSE ROMANDE"
SOCIAL & SEARCH ONLINE OFFLINE
audit website branding
monitoring intranet advertising
engagement blog poster
coaching multimedia TV & radio spot
SMA (Social Media Advertising) mobile app publishing
SEA (Search Engine Advertising) e-mailing POS
SEO (Search Engine Optimization) analytics packaging

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FOR MORE INFORMATION, CONTACT US
LABEL.ch T. +41 22 999 67 67
18, Quai du Seujet socialmedia@label.ch
1201 Genève, Suisse
www.label.ch facebook.com/see.a.bigger.picture
flickr.com/photos/label_ch twitter.com/LABEL_ch

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THANK YOU