S.W.O.T. - Strengths, Weaknesses, Opportunities and Threats - A simple analysis focused on entrepreneurs and social media - created by Michelle Fontaine of FBSmarty. Follow us here or on Facebook (www.facebook.com/fbsmarty) and learn about our virtual courses at www.fbsmarty.com

1. Nancy Dube Michelle Fontaine
Dube Consulting FBSmarty
S.W.O.T. Social Media Bootcamp, Sept 7, 2012
Visit http://swotsocialmediabootcamp.eventbrite.com/

2. • From an Entrepreneur’s
Perspective
• Organize your Thoughts
• Channel your Focus and Energy
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

3. Entrepreneurial S.W.O.T.
Internal Factors (Strengths
and Weaknesses)
Do you? Yes? Then it is a Strength No? Then it is a Weakness
Embrace Technology Learn (Take Classes, Attend Out-Source to a qualified
when appropriate Seminars, Read) . consultant for initial strategy and
to your business? implementation.
Practice (Implement).
Participate - Be involved with
Utilize a social media interacting, posting… only you
manager or consultant as can be you!
necessary.
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

4. Strengths and Weaknesses
Are you… Yes, then it is a Strength No, then it is a Weakness
A Natural Try different networking Contact organizer of networking
networker? groups, go often. groups, introduce yourself, ask
for a mentor or introductions.
Offer yourself as a speaker to Seek out ambassadors. Go with
A Good the group. the friend than introduced you.
communicator?
Develop friendships with Prepare and practice your
synergistic people. ‘Elevator Speech’.
Join Social Network Groups , Join on-line Social Network
interact regularly, as a Groups, read regularly – interact
listener to learn and as a when your expertise will be a
contributor to give back. value-added to the conversation.
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

5. Strengths and Weaknesses
Are you… Yes, then it is a Strength No, then it is a Weakness
An Expert in your Confident and expert in your Become an expert in your niche.
niche? specialty.
Immerse yourself in industry
Be a speaker. publications and events.
Be a blogger.
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

6. Strengths and Weaknesses
Are you… Yes, then it is a Strength No, then it is a Weakness
Good at Time Good for you! Go forth! Social Media can be a huge time-
Management? sucker. Learn the most efficient
strategies, learn from experts in
that field.
Be disciplined - where do
business needs end and personal
desires begins
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

7. Strengths and Weaknesses
Do you have… Yes, then it can be a Strength No, then it is a Weakness
Broad Skill Sets It’s a money saver to have It’s hard to manage and brand
(Graphics, Web, the skills to brand yourself your company correctly when
Computer, but it can also divert needed budget is tight.
bookkeeping) time from your main focus.
Try bartering or learning some of
As the business grows, the skills.
decisions should be made as
to when outsourcing makes Prioritize what you need and
sense. plan to outsource.
Remember your strengths
and focus on them.
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

8. Strengths and Weaknesses
Are you… Yes, then it can be a Strength No, then it is a Weakness
Analytical? You’ll have a handle on your Knowing your efforts are working
business but you can get by measuring basic data is
overwhelmed with the important.
amount of data you can
analyze in this data-rich Develop a routine to export data
world. and study key points… or out-
source that task.
People skills are very
important in the social media
and networking world so
balance is important.
Managing your own books is
easier and satisfying.
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

9. Entrepreneurial S.W.O.T.
Are you… Yes, then it can be a Strength No, then it is a Weakness
A Writer? Do you Start a blog that resides IMHO, this is a big weakness as
understand the inside (or is) your website we all need on-line visibility.
importance of and has your business
writing to improve domain name. Start writing. If you absolutely
SEO and enhance can’t or don’t want to, find a
your on-line Write blog posts consistently writer to contribute to your blog.
business visibility? about your expertise and
industry. Create short posts for Facebook
and feed them to Twitter. Post to
Promote through all LinkedIn. Interact in Groups.
appropriate channels using
latest proven strategies.
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

10. Entrepreneurial S.W.O.T.
External Factors
Little Control – but Awareness is Key
Opportunity Threats
New Social Networks. New Social Networks.
Changes in current social From an Changes in current social
networks. Entrepreneur’s networks.
Perspective.
Economy Economy, Taxes, Costs.
Little Control but
Collaborations, moving awareness helps in A new competitor in your home
into new market decision-making. market.
segments.
Price wars with competitors.
A market vacated by an
ineffective competitor. A competitor has a new,
innovative product or service.
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

11. S.W.O.T. Social Media Bootcamp
• Gain a Competitive Advantage
– Learn how to measure your competition's effectiveness.
– Who are your competitors?
– Who should you follow and benchmark against?
– What is your competition doing well? Doing poorly?
– How can you position your business to strive forward?
• Grow your Lead Generation
– Gain 'sticky' followers by learning strategies to convert clients to customers
– How many touchpoints do you need today to gain a customer?
– What is last-measurement and why is it not realistic?
– How to effectively create a landing page.
• Target your Local Audience
– Learn how to locally target your marketing and nurture relationships.
– What is your local target audience?
– "Build it and they come" – True?
– How can you combine physical and virtual business for optimal success?
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com

12. S.W.O.T. Social Media Bootcamp
• Join two experienced Social Media Gurus for
an all-day bootcamp focused on Social Media
and S.W.O.T.
• Michelle Fontaine and Nancy Dube
• Friday, September 7, 2012 in Auburn, MA
• Details and Register at
http://swotsocialmediabootcamp.eventbrite.c
om/ or www.fbsmarty.com
FBSmarty ~ Michelle Fontaine
www.fbsmarty.com