SlideShare una empresa de Scribd logo

Evolving Technology, Evolving Audiences - Jonathan Marshall

•
•
Gary Hayes
Gary Hayes
EducaciónTecnologíaEntretenimiento y humor
1 de 21
Descargar para leer sin conexión
Evolving Technology, Evolving Audiences Jonathan Marshall
what • Bridge the gap between innovating and interacting • Talk about the evolution of the following devices • Lean back - Television, Home cinema • Lean forward - Computer/Games consoles • Mobile - Phones, Portable Media Players, Games • Decide which devices your audiences will use • How your concept will evolve in the future
storytelling • Passed on by word of mouth • Inaccuracies and Embellishments became part of story • Now everything can be recorded and duplicated • How will stories evolve in the future?
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall
Evolving Technology, Evolving Audiences - Jonathan Marshall

Recomendados

Keeping up with technology evolving your it leadership knowledge and capabi...
Keeping up with technology evolving your it leadership knowledge and capabi...Keeping up with technology evolving your it leadership knowledge and capabi...
Keeping up with technology evolving your it leadership knowledge and capabi...
David Cunningham
 
Egyptian Culture PowerPoint
Egyptian Culture PowerPointEgyptian Culture PowerPoint
Egyptian Culture PowerPoint
Nichole
 
Viral Strategies Buzz Marketing
Viral Strategies Buzz MarketingViral Strategies Buzz Marketing
Viral Strategies Buzz Marketing
Emakina
 
Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09
Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09
Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09
BookNet Canada
 
Comm via printed media 13
Comm via printed media 13Comm via printed media 13
Comm via printed media 13
HasanErkaya1
 
Creative Direct Mail
Creative Direct MailCreative Direct Mail
Creative Direct Mail
Paul Joyce
 
Teg1556 Ad Building
Teg1556 Ad BuildingTeg1556 Ad Building
Teg1556 Ad Building
lahp
 
BarCampScotland: What Is Visual Interactivity?
BarCampScotland: What Is Visual Interactivity?BarCampScotland: What Is Visual Interactivity?
BarCampScotland: What Is Visual Interactivity?
Geoff Ballinger
 

Recomendados

Keeping up with technology evolving your it leadership knowledge and capabi...
Keeping up with technology evolving your it leadership knowledge and capabi...Keeping up with technology evolving your it leadership knowledge and capabi...
Keeping up with technology evolving your it leadership knowledge and capabi...
David Cunningham
 
Egyptian Culture PowerPoint
Egyptian Culture PowerPointEgyptian Culture PowerPoint
Egyptian Culture PowerPoint
Nichole
 
Viral Strategies Buzz Marketing
Viral Strategies Buzz MarketingViral Strategies Buzz Marketing
Viral Strategies Buzz Marketing
Emakina
 
Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09
Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09
Shortcovers - Michael Serbinis - BookNet Canada Tech Forum 09
BookNet Canada
 
Comm via printed media 13
Comm via printed media 13Comm via printed media 13
Comm via printed media 13
HasanErkaya1
 
Creative Direct Mail
Creative Direct MailCreative Direct Mail
Creative Direct Mail
Paul Joyce
 
Teg1556 Ad Building
Teg1556 Ad BuildingTeg1556 Ad Building
Teg1556 Ad Building
lahp
 
BarCampScotland: What Is Visual Interactivity?
BarCampScotland: What Is Visual Interactivity?BarCampScotland: What Is Visual Interactivity?
BarCampScotland: What Is Visual Interactivity?
Geoff Ballinger
 
Marketing Using Everything You\'ve Got
Marketing Using Everything You\'ve GotMarketing Using Everything You\'ve Got
Marketing Using Everything You\'ve Got
tiranloblanc
 
What Is A Producer?
What Is A Producer?What Is A Producer?
What Is A Producer?
apt
 
PRSA AM SESSION
PRSA AM SESSIONPRSA AM SESSION
PRSA AM SESSION
TJ (Troy) Janisch
 
4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
4 Exploiting The Mobile Advertising Revolution Roberto Lazarov4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
Victor Avram
 
Technologies That Are Transforming Print Today
Technologies That Are Transforming Print TodayTechnologies That Are Transforming Print Today
Technologies That Are Transforming Print Today
Jeffrey Stewart
 
Swim Lesson 1 Get Off My Facebook
Swim Lesson 1 Get Off My FacebookSwim Lesson 1 Get Off My Facebook
Swim Lesson 1 Get Off My Facebook
Emily Reeves Dean
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for Business
Katie Laird
 
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle... 1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
Seattle Interactive Conference
 
Technology Trends And Print Service Providers
Technology Trends And Print Service ProvidersTechnology Trends And Print Service Providers
Technology Trends And Print Service Providers
Jeffrey Stewart
 
Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins
 
Five Technologies That Are Transforming Print Sales Today
Five Technologies That Are Transforming Print Sales TodayFive Technologies That Are Transforming Print Sales Today
Five Technologies That Are Transforming Print Sales Today
Jeffrey Stewart
 
Social Networking To Win Votes A Presentation To Shepway Lib Dems
Social Networking To Win Votes A Presentation To Shepway Lib DemsSocial Networking To Win Votes A Presentation To Shepway Lib Dems
Social Networking To Win Votes A Presentation To Shepway Lib Dems
Caroline Hallett (nee Chambers)
 
Business Best Practices - Podcamp Toronto 2008
Business Best Practices - Podcamp Toronto 2008Business Best Practices - Podcamp Toronto 2008
Business Best Practices - Podcamp Toronto 2008
Connie Crosby
 
2.0 Communications for CFEA
2.0 Communications for CFEA2.0 Communications for CFEA
2.0 Communications for CFEA
melaniemoran
 
NASCAR Summit
NASCAR SummitNASCAR Summit
NASCAR Summit
Jason Silverstein
 
Hatch 2013 s clare inc
Hatch 2013 s clare incHatch 2013 s clare inc
Hatch 2013 s clare inc
Susan Clare
 
Storyboarding techniques for visual storytelling
Storyboarding techniques for visual storytellingStoryboarding techniques for visual storytelling
Storyboarding techniques for visual storytelling
Ray Poynter
 
Poster Design plus QR Code.pptx
Poster Design plus QR Code.pptxPoster Design plus QR Code.pptx
Poster Design plus QR Code.pptx
Tony Ryan
 
PTTP09 London Film Fest Workshop
PTTP09 London Film Fest WorkshopPTTP09 London Film Fest Workshop
PTTP09 London Film Fest Workshop
Brian Newman
 
Ntw170109
Ntw170109Ntw170109
Ntw170109
Hannah Rudman
 
Adapting Linear Content to Interactive Games - Jackie Turnure
Adapting Linear Content to Interactive Games - Jackie TurnureAdapting Linear Content to Interactive Games - Jackie Turnure
Adapting Linear Content to Interactive Games - Jackie Turnure
Gary Hayes
 
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan MarshallEvolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Gary Hayes
 

Más contenido relacionado

Similar a Evolving Technology, Evolving Audiences - Jonathan Marshall

4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
4 Exploiting The Mobile Advertising Revolution Roberto Lazarov4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
Victor Avram
 
Swim Lesson 1 Get Off My Facebook
Swim Lesson 1 Get Off My FacebookSwim Lesson 1 Get Off My Facebook
Swim Lesson 1 Get Off My Facebook
Emily Reeves Dean
 
Hatch 2013 s clare inc
Hatch 2013 s clare incHatch 2013 s clare inc
Hatch 2013 s clare inc
Susan Clare
 
Storyboarding techniques for visual storytelling
Storyboarding techniques for visual storytellingStoryboarding techniques for visual storytelling
Storyboarding techniques for visual storytelling
Ray Poynter
 

Similar a Evolving Technology, Evolving Audiences - Jonathan Marshall (20)

Marketing Using Everything You\'ve Got
Marketing Using Everything You\'ve GotMarketing Using Everything You\'ve Got
Marketing Using Everything You\'ve Got
 
What Is A Producer?
What Is A Producer?What Is A Producer?
What Is A Producer?
 
PRSA AM SESSION
PRSA AM SESSIONPRSA AM SESSION
PRSA AM SESSION
 
4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
4 Exploiting The Mobile Advertising Revolution Roberto Lazarov4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
4 Exploiting The Mobile Advertising Revolution Roberto Lazarov
 
Technologies That Are Transforming Print Today
Technologies That Are Transforming Print TodayTechnologies That Are Transforming Print Today
Technologies That Are Transforming Print Today
 
Swim Lesson 1 Get Off My Facebook
Swim Lesson 1 Get Off My FacebookSwim Lesson 1 Get Off My Facebook
Swim Lesson 1 Get Off My Facebook
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for Business
 
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle... 1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
1/2 Billion Reasons you need an Augmented Reality Digital Strategy | Seattle...
 
Technology Trends And Print Service Providers
Technology Trends And Print Service ProvidersTechnology Trends And Print Service Providers
Technology Trends And Print Service Providers
 
Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005Lee Hopkins - Personal Manifesto/Resume 2005
Lee Hopkins - Personal Manifesto/Resume 2005
 
Five Technologies That Are Transforming Print Sales Today
Five Technologies That Are Transforming Print Sales TodayFive Technologies That Are Transforming Print Sales Today
Five Technologies That Are Transforming Print Sales Today
 
Social Networking To Win Votes A Presentation To Shepway Lib Dems
Social Networking To Win Votes A Presentation To Shepway Lib DemsSocial Networking To Win Votes A Presentation To Shepway Lib Dems
Social Networking To Win Votes A Presentation To Shepway Lib Dems
 
Business Best Practices - Podcamp Toronto 2008
Business Best Practices - Podcamp Toronto 2008Business Best Practices - Podcamp Toronto 2008
Business Best Practices - Podcamp Toronto 2008
 
2.0 Communications for CFEA
2.0 Communications for CFEA2.0 Communications for CFEA
2.0 Communications for CFEA
 
NASCAR Summit
NASCAR SummitNASCAR Summit
NASCAR Summit
 
Hatch 2013 s clare inc
Hatch 2013 s clare incHatch 2013 s clare inc
Hatch 2013 s clare inc
 
Storyboarding techniques for visual storytelling
Storyboarding techniques for visual storytellingStoryboarding techniques for visual storytelling
Storyboarding techniques for visual storytelling
 
Poster Design plus QR Code.pptx
Poster Design plus QR Code.pptxPoster Design plus QR Code.pptx
Poster Design plus QR Code.pptx
 
PTTP09 London Film Fest Workshop
PTTP09 London Film Fest WorkshopPTTP09 London Film Fest Workshop
PTTP09 London Film Fest Workshop
 
Ntw170109
Ntw170109Ntw170109
Ntw170109
 

Más de Gary Hayes

What to Build it on? Intersections, People, Technology - Raffi Krikorian
What to Build it on? Intersections, People, Technology - Raffi KrikorianWhat to Build it on? Intersections, People, Technology - Raffi Krikorian
What to Build it on? Intersections, People, Technology - Raffi Krikorian
Gary Hayes
 
A Short Tale about a Long Tail - Tony Surtees
A Short Tale about a Long Tail - Tony SurteesA Short Tale about a Long Tail - Tony Surtees
A Short Tale about a Long Tail - Tony Surtees
Gary Hayes
 
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCannEmotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
Gary Hayes
 

Más de Gary Hayes (20)

Adapting Linear Content to Interactive Games - Jackie Turnure
Adapting Linear Content to Interactive Games - Jackie TurnureAdapting Linear Content to Interactive Games - Jackie Turnure
Adapting Linear Content to Interactive Games - Jackie Turnure
 
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan MarshallEvolving Technology, Where Will Your Audience Be? - Jonathan Marshall
Evolving Technology, Where Will Your Audience Be? - Jonathan Marshall
 
Immersion, Designing Experience - Gary Hayes
Immersion, Designing Experience - Gary HayesImmersion, Designing Experience - Gary Hayes
Immersion, Designing Experience - Gary Hayes
 
Business Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel DixonBusiness Planning for New Media - Rachel Dixon
Business Planning for New Media - Rachel Dixon
 
New Opportunities in Digital Content Creation - Peter Giles
New Opportunities in Digital Content Creation - Peter GilesNew Opportunities in Digital Content Creation - Peter Giles
New Opportunities in Digital Content Creation - Peter Giles
 
Personalised Audiences, Immersive Services - Gary Hayes
Personalised Audiences, Immersive Services - Gary HayesPersonalised Audiences, Immersive Services - Gary Hayes
Personalised Audiences, Immersive Services - Gary Hayes
 
Emerging Media Orientation - Gary Hayes and Peter Giles
Emerging Media Orientation - Gary Hayes and Peter GilesEmerging Media Orientation - Gary Hayes and Peter Giles
Emerging Media Orientation - Gary Hayes and Peter Giles
 
Design for Transmedia Audiences - Catherine Gleeson
Design for Transmedia Audiences - Catherine GleesonDesign for Transmedia Audiences - Catherine Gleeson
Design for Transmedia Audiences - Catherine Gleeson
 
The Personalized Audience - Gary Hayes
The Personalized Audience - Gary HayesThe Personalized Audience - Gary Hayes
The Personalized Audience - Gary Hayes
 
Best Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy DenaBest Practises in Transmedia Entertainment - Christy Dena
Best Practises in Transmedia Entertainment - Christy Dena
 
Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal
Emerging Media Production Methodologies - Catherine Gleeson and Sohail DahdalEmerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal
Emerging Media Production Methodologies - Catherine Gleeson and Sohail Dahdal
 
User Centric Brand Design - Ric Holland
User Centric Brand Design - Ric HollandUser Centric Brand Design - Ric Holland
User Centric Brand Design - Ric Holland
 
User Journeys Personal Services - Gary Hayes
User Journeys Personal Services - Gary HayesUser Journeys Personal Services - Gary Hayes
User Journeys Personal Services - Gary Hayes
 
Frame of Reference - Christy Dena and Gary Hayes
Frame of Reference - Christy Dena and Gary HayesFrame of Reference - Christy Dena and Gary Hayes
Frame of Reference - Christy Dena and Gary Hayes
 
Cross-Media Narrative - Christy Dena
Cross-Media Narrative - Christy DenaCross-Media Narrative - Christy Dena
Cross-Media Narrative - Christy Dena
 
What to Build it on? Intersections, People, Technology - Raffi Krikorian
What to Build it on? Intersections, People, Technology - Raffi KrikorianWhat to Build it on? Intersections, People, Technology - Raffi Krikorian
What to Build it on? Intersections, People, Technology - Raffi Krikorian
 
A Short Tale about a Long Tail - Tony Surtees
A Short Tale about a Long Tail - Tony SurteesA Short Tale about a Long Tail - Tony Surtees
A Short Tale about a Long Tail - Tony Surtees
 
Emotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCannEmotional Audiences, Consumers Viewpoint - Louise McCann
Emotional Audiences, Consumers Viewpoint - Louise McCann
 
Mobile Engagement - Jennifer Wilson
Mobile Engagement - Jennifer WilsonMobile Engagement - Jennifer Wilson
Mobile Engagement - Jennifer Wilson
 
The Art of the Pitch - Jackie Turnure
The Art of the Pitch - Jackie TurnureThe Art of the Pitch - Jackie Turnure
The Art of the Pitch - Jackie Turnure
 

Último

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
ciinovamais
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
QucHHunhnh
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 

Último (20)

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
 
microwave assisted reaction. General introduction
microwave assisted reaction. General introductionmicrowave assisted reaction. General introduction
microwave assisted reaction. General introduction
 
psychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docxpsychiatric nursing HISTORY COLLECTION .docx
psychiatric nursing HISTORY COLLECTION .docx
 

Evolving Technology, Evolving Audiences - Jonathan Marshall

  • 1. Evolving Technology, Evolving Audiences Jonathan Marshall
  • 2. what • Bridge the gap between innovating and interacting • Talk about the evolution of the following devices • Lean back - Television, Home cinema • Lean forward - Computer/Games consoles • Mobile - Phones, Portable Media Players, Games • Decide which devices your audiences will use • How your concept will evolve in the future
  • 3. storytelling • Passed on by word of mouth • Inaccuracies and Embellishments became part of story • Now everything can be recorded and duplicated • How will stories evolve in the future?